Nike pushes back Skims launch with Kim Kardashian due to production delays
The activewear line will launch later this year instead of in the spring, like the companies had originally announced, because of production delays, according to a person familiar with the matter who requested anonymity to speak candidly. The person added that the delays are internal and not because of a supplier or shipping issue.
No date has been determined for the new launch date, the person added.
The person also said the relationship with Kardashian and the brand is still strong and that everyone is on the same page, but they want to make sure they take their time and get the products right.
Nike first announced the Skims partnership in February and said it would include apparel, footwear and accessories. Since then, Heidi O'Neill, one of the key leaders behind the partnership, has left the company.
New Nike CEO Elliott Hill has been betting big on the Skims brand as he looks to re-invigorate the company after recent declines in sales and its business. For Skims, which was last valued at $4 billion, the partnership with Nike brings a growth opportunity as it expands into athleisure.
Nike's stock is down more than 20% year-to-date.
'The origin of NikeSKIMS is rooted in a desire to bring something new and unexpected to an industry that is craving something different, and to invite a new generation of women into fitness with disruptive product designed to meet their needs in both performance and style,' the company said about the line when they introduced it.
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It was then re-shared on As Ever's Instagram Story alongside two champagne flutes clinking together in celebration. On Sunday, the eve of her 44th birthday, Meghan took to social media to share a teaser for her lifestyle brand. Meghan replied with a rare social media comment, writing: 'Thank you, sweet Abs! Right back at you, and happy birthday to YOU! 44/4' The Duchess shared a video of herself carrying a wicker basket filled with flowers and bottles of As Ever Napa Valley rosé laid in white linen. While Meghan's face did not feature in the video, it showed her wearing a short white dress as she frolicked in the grass, thought to be at her Montecito estate near Santa Barbara, California. She showed off her stack of rings on her left ring finger, including her engagement ring, wedding ring and an infinity ring, estimated to be worth around £210,000. She also wore a gold Cartier Love Bracelet, which costs up to £7,050, and a gold Cartier Tank Watch that once belonged to Princess Diana, both of which she regularly wears. The clip later showed a view of Meghan's swinging feet as she sits atop a stone garden wall, clad in £720 tan-coloured Hermes Santorini sandals. The words 'Coming soon...' appeared over the video to tease the launch of her new 2024 Napa Valley rosé. Shared on the official As Ever Instagram page last night, the caption read: 'Goodness in a glass. Right around the to August!' Meghan's latest post comes after she announced another product coming to her As Ever line - although some of her customers were baffled as to what was actually new. The Duchess launched her lifestyle brand As Ever earlier this year, releasing the first products in April, which included a range of teas, a raspberry spread, and a limited-edition wildflower honey with honeycomb, amongst other things. 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Meghan described her new bottles as 'goodness in a glass' - as she launched the new line on her birthday Meghan Markle tried to stir up excitement over her new product announcement but it might be hard for customers to spot what's new with this one 'Barefoot or in sandals, dressed up or dressed down, this rosé may become your favorite accessory for alfresco lunches and dinners at dusk.' In the release, As Ever listed some of the positive feedback customers had given the company over its first rosé, which included comments like, '10 out of 10,' 'perfect,' and 'elevated flavor'. 'This affirmed all of the love, time and effort our team, and our founder, poured into curating this blend to evoke the sun drenched spirit of Napa Valley, and the breathtaking tenor of the California Coast,' As Ever added. 'Thank you for filling our cup. Now it's time for us to fill your glass! We are pleased to share that our 2024 Napa Valley rosé will be available for purchase next week.' The brand also posted to Instagram with a series of images showing the new wine resting in beach sand. It was uploaded alongside a caption that read: 'Oh, how we love seeing the world through rose colored glasses. Rosé colored glasses? Perhaps even better. 'Our new vintage of As Ever's beloved rosé is available next week. 'Stay tuned for more details and timing.' As Ever's first wine went on sale on July 1 and sold out within the hour. Customers were able to purchase three bottles for $90, six bottles for $159, and 12 bottles for $300.
