Latest news with #NikeSKIMS
Miami Herald
21-06-2025
- Business
- Miami Herald
Nike fumbles its biggest launch of the year
Nike desperately needs a comeback. Sales are down, and the brand has been grasping for ways to win back the audience it used to own - especially women. In the past few months, it's shuffled leadership, made sweeping organizational changes, and promised a new era. But there's been one initiative everyone has watched more closely than the rest. Related: Nike's house is not in order, and customers may pay the price This wasn't just a product drop. It was supposed to be a cultural reset, the kind of launch that makes headlines and stirs hype on TikTok before a single item even hits the site. A move that signals Nike gets it - that it can keep pace with the brands Gen Z and Millennial women actually want to wear. Internally, it was treated like a major turning point. And externally, anticipation was sky-high. But without warning, the launch is off the calendar. No update. No rollout. Just a quiet delay, and a whole lot of unanswered questions. And that's a this was the one drop Nike couldn't afford to miss. Image source: Nike/Skims The highly anticipated NikeSKIMS line, a collaboration with Kim Kardashian's $4 billion shapewear empire SKIMS, has been officially delayed. Nike then-President of Consumer and Marketplace Heidi O'Neill had said the partnership, originally scheduled to launch this spring, brought together the best of both brands, "unlock[ing] an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation." The line is now expected to debut later this year, according to Bloomberg. No new date has been confirmed, and the delay wasn't caused by suppliers or shipping issues. Instead, it was an internal decision, one Nike and Kardashian made to "get the product right." Related: Nike delivers bad news for customers "We will invite even more athletes into sport and movement with product that makes them feel strong and sexy," the company said. The line was supposed to include apparel, footwear, and accessories. But in the time since it was announced, O'Neill - a key architect of the partnership - has exited the company. Meanwhile, Nike's new CEO, Elliott Hill, has been doubling down on the SKIMS partnership as a high-stakes brand revival strategy. But now, with no launch in sight, that strategy is looking shakier by the day. This delay wouldn't be such a big deal if Nike wasn't already under so much pressure. Nike's third-quarter revenues were $11.3 billion, down 9% from the same time last year, according to its recent earnings report. Meanwhile, Nike (NKE) stock has declined nearly 20% year to date, and investor sentiment continues to weaken. That kind of context turns a simple delay into something louder...a major red flag in the middle of an attempted reinvention. It also raises questions about internal alignment. If this was the moment to reconnect with the female consumer, what happened behind the scenes to justify hitting pause? Nike maintains the partnership is strong. But now it's facing the tough task of rebuilding buzz around a launch that's already lost momentum. And when the SKIMS line finally lands, let's hope the moment hasn't passed Nike by. Related: Kim Kardashian's billion-dollar brand just made a major move The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Hypebeast
19-06-2025
- Entertainment
- Hypebeast
NikeSkims Collaboration Delayed Due to Production Issues
Summary The highly anticipatedNikeSkimscollaboration, originally scheduled for Spring 2025, has been delayed due to production issues as perBusiness of Fashion. While no new official launch date has been announced, the release is still expected to arrive later this year. First teased in mid-February 2024, theNikexSKIMScollab has been kept largely under wraps for over a year. Though both brands have remained quiet on specifics, they are reportedly planning to debut the apparel collection in late 2025. The exclusive line will be available online and at select retailers, with a global expansion hinted for 2026. Despite the delay, the vision behind NikeSKIMS remains unchanged: to fuse Nike's innovation and performance-driven design with SKIMS' inclusive sizing, sculpting fabrics, and body-positive aesthetic. While some fans may be disappointed by the wait, the collaboration still promises to redefine the future of athleisure.
Reuters
18-06-2025
- Business
- Reuters
Nike delays launch of women's brand in partnership with Kim Kardashian's Skims
June 18 (Reuters) - Nike's (NKE.N), opens new tab launch of a new women's activewear brand in the U.S. through a partnership with Kim Kardashian-owned shapewear label Skims has been delayed, the Air Jordan maker's spokesperson told Reuters on Wednesday. The partnership, which was announced in February, is part of new CEO Elliott Hill's plan to turn the struggling company around and broaden its product offerings to compete with brands such as Roger Federer-backed On and Deckers' (DECK.N), opens new tab Hoka. Skims, which was launched in 2019, has seen growing demand for its premium bras, loungewear and shapewear. With anticipation high among stakeholders and consumers, the two sides have delayed the launch as they work to get the product right, the Nike spokesperson said. The delay was first reported by Bloomberg News. The new brand is set to be called NikeSKIMS, and is expected to include training apparel, footwear and accessories for women. The initial plan was to launch its first collection at some U.S. retail locations in the spring of this year, as well as on its website. It was to be available more widely in 2026. The partnership with Skims has been applauded by investors and analysts, who hope it will help Nike make up ground after falling behind in the women's activewear market, where Lululemon (LULU.O), opens new tab and Gap's (GAP.N), opens new tab Athleta have emerged as a winners.
Yahoo
18-06-2025
- Business
- Yahoo
Nike delays launch of women's brand in partnership with Kim Kardashian's Skims
By Nicholas P. Brown and Ananya Mariam Rajesh (Reuters) -Nike's launch of a new women's activewear brand in the U.S. through a partnership with Kim Kardashian-owned shapewear label Skims has been delayed, the Air Jordan maker's spokesperson told Reuters on Wednesday. The partnership, which was announced in February, is part of new CEO Elliott Hill's plan to turn the struggling company around and broaden its product offerings to compete with brands such as Roger Federer-backed On and Deckers' Hoka. Skims, which was launched in 2019, has seen growing demand for its premium bras, loungewear and shapewear. With anticipation high among stakeholders and consumers, the two sides have delayed the launch as they work to get the product right, the Nike spokesperson said. The delay was first reported by Bloomberg News. The new brand is set to be called NikeSKIMS, and is expected to include training apparel, footwear and accessories for women. The initial plan was to launch its first collection at some U.S. retail locations in the spring of this year, as well as on its website. It was to be available more widely in 2026. The partnership with Skims has been applauded by investors and analysts, who hope it will help Nike make up ground after falling behind in the women's activewear market, where Lululemon and Gap's Athleta have emerged as a winners. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
NBC News
18-06-2025
- Business
- NBC News
Nike pushes back Skims launch with Kim Kardashian due to production delays
Kim Kardashian fans are going to have to wait a little longer for the highly anticipated NikeSKIMS line. The activewear line will launch later this year instead of in the spring, like the companies had originally announced, because of production delays, according to a person familiar with the matter who requested anonymity to speak candidly. The person added that the delays are internal and not because of a supplier or shipping issue. No date has been determined for the new launch date, the person added. The person also said the relationship with Kardashian and the brand is still strong and that everyone is on the same page, but they want to make sure they take their time and get the products right. Nike first announced the Skims partnership in February and said it would include apparel, footwear and accessories. Since then, Heidi O'Neill, one of the key leaders behind the partnership, has left the company. New Nike CEO Elliott Hill has been betting big on the Skims brand as he looks to re-invigorate the company after recent declines in sales and its business. For Skims, which was last valued at $4 billion, the partnership with Nike brings a growth opportunity as it expands into athleisure. Nike's stock is down more than 20% year-to-date. 'The origin of NikeSKIMS is rooted in a desire to bring something new and unexpected to an industry that is craving something different, and to invite a new generation of women into fitness with disruptive product designed to meet their needs in both performance and style,' the company said about the line when they introduced it.
