Latest news with #NikeSKIMS
Yahoo
2 days ago
- Business
- Yahoo
NIKE Bets Big on Digital: Will It Deliver Sustainable Growth?
NIKE Inc. NKE remains a digital heavyweight, especially in key markets. It holds a top-three position in global online athleticwear sales, and its digital ecosystem reaches consumers in nearly 190 countries. The company is doubling down on digital transformation as a central pillar of its turnaround strategy, revamping its go-to-market approach, enhancing product storytelling and building premium experiences across both digital platforms and physical stores. NIKE's digital investments are focused on direct-to-consumer (DTC) models, data analytics and AI-driven personalization, aiming to create a more personalized, connected and seamless experience for its customers. The company is repositioning NIKE Digital as a premium, full-price channel, drastically reducing promotions and improving storytelling across its online platforms. Initiatives like 'zero promotional days' in North America and enhanced user experiences are early steps to regain brand heat and margin a result of these shifts, combined with a pullback in paid media, management expects digital traffic to decline double-digits in fiscal 2026. Our model projects NIKE's digital revenues to decline 1.3% in fiscal 2025 and 2% in fiscal 2026, reflecting the near-term impact of this strategic reset before the benefits of full-price positioning third-quarter fiscal 2025, NIKE Digital sales slipped 15% year over year, contributing to a 10% drop in overall Nike DTC revenues. The company attributes this decline to its intentional reduction in promotional activity, cutting North America digital promotional days from more than 30 to zero year over year. While this has impacted near-term demand, NIKE is focused on repositioning its digital channel as a full-price, premium experience. Despite the dip, digital still represents a large portion of NIKE's DTC business, which accounts for about 40% of total revenues globally, a significant indicator of its strategic importance. Looking ahead, NIKE's digital ambition is not just about sales, but shaping culture and capturing the consumer where they are. With strong early results from digital-led product drops like the Vomero 18 and Peg Premium, and the upcoming NikeSKIMS launch, NIKE is betting big on storytelling, innovation and personalization to reassert its dominance. The company's vision suggests that digital will be the arena where product energy meets consumer passion—delivered at scale, but curated with intent. lululemon athletica inc. LULU and adidas AG ADDYY are the major companies competing with NIKE in the digital a key competitor to NIKE in the athleisure space, has built a strong digital business that accounted for more than 40% of its total revenues in recent quarters. The brand maintains a robust digital footprint, supported by a seamless omnichannel experience and a loyal customer base. lululemon's digital market share in the U.S. activewear and athleisure segment has steadily expanded, particularly among higher-income female consumers - a segment where NIKE also competes. The company has leaned into personalized shopping experiences, rapid delivery, and community-driven digital engagement through its Lululemon Studio platform. While NIKE dominates in sport-performance categories, lululemon's digital business increasingly overlaps with NIKE's, especially in women's training, yoga and lifestyle apparel. This intensifying rivalry is most evident in North America, where both brands are doubling down on digital engagement and brand is reshaping its digital business, which now accounts for 20–25% of total sales, with a goal to reach 50% via DTC by 2025. The company's digital footprint spans global e-commerce, mobile apps and a strong presence on third-party platforms, supported by personalized shopping and the adiClub loyalty program. While NIKE leads in digital scale and innovation, adidas overlaps significantly in categories like sneakers, streetwear and casual sportswear, particularly among Gen Z and fashion-driven consumers. Both brands are heavily invested in key markets like North America and China, with growing competition across performance-running, lifestyle and women's activewear in the digital space. Shares of NIKE have lost around 16.3% year to date against the industry's growth of 16%. Image Source: Zacks Investment Research From a valuation standpoint, NKE trades at a forward price-to-earnings ratio of 29.33X, higher than the industry's average of 20.78X. Image Source: Zacks Investment Research The Zacks Consensus Estimate for NKE's fiscal 2025 and 2026 earnings implies a year-over-year plunge of 46.1% and 8.7%, respectively. The company's earnings per share (EPS) estimate for fiscal 2025 has been on the rise in the past 30 days. Meanwhile, the EPS estimate for fiscal 2026 has moved south in the past 30 days. Image Source: Zacks Investment ResearchNIKE currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report NIKE, Inc. (NKE) : Free Stock Analysis Report lululemon athletica inc. (LULU) : Free Stock Analysis Report Adidas AG (ADDYY) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research
Miami Herald
22-04-2025
- Entertainment
- Miami Herald
Kourtney Kardashian spills sister Kim's secret to business success
It all started with a sex tape (which may or may not have been a publicity stunt), but it turned Kim Kardashian into a global name overnight. That's where the real work began. Related: Fans of giant yoga brand are walking away: here's why She transformed overnight notoriety into reality TV gold with "Keeping Up With the Kardashians," which ran for 20 seasons. Multiple spin-offs followed, turning the Kardashian name into a family brand. Then came the businesses. First KKW Beauty, then KKW Fragrance, and most notably - Skims. The shapewear brand has since expanded into loungewear, menswear, and swimwear. Kourtney Kardashian opened up about Kim's work ethic on "The Kardashians" season finale. "I think my birthday wish for Kim is just being able to have more family moments because she really does it all," Kourtney said. "She will answer the text the quickest, be there when I call her and I need something. She really does everything." Related: Popular fitness tracker's latest update outrages users Fans have speculated for years about how involved Kim really is in her businesses. According to Kourtney, the answer is: extremely. That kind of hands-on effort - and relentless follow-through - may be what truly sets Kim apart. Skims shows no signs of slowing. The company recently opened a flagship store in Los Angeles, with plans for more retail locations in Chicago and beyond. It also just announced a major collaboration with Nike. The new line, NikeSKIMS, will offer training apparel, footwear, and accessories. And there's more on the way. In 2026, Skims will roll out its first beauty products, following the absorption of Kim's previous beauty brand, Skkn by Kim. From a tabloid scandal to a billion-dollar empire, Kim Kardashian's success might be built on visibility - but it's powered by something far more important: work ethic. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Los Angeles Times
02-04-2025
- Business
- Los Angeles Times
SKIMS Opens Los Angeles Flagship, Continuing Its Retail Expansion
In a move that will significantly expand its physical retail footprint, popular apparel brand SKIMS, co-founded by Kim Kardashian, launched its flagship West Hollywood retail location on the Sunset Strip April 1. The move gives the shapewear company a significant West Coast presence and marks its first standalone store in Southern California. The storefront, spanning 4,546 square feet, follows the brand's successful New York City flagship debut on Fifth Avenue in 2024 and represents a continuation of SKIMS' strategy to build out its brick-and-mortar presence alongside its established – and hyped – e-commerce channel. 'Los Angeles has always been an important market for SKIMS and the place we call home, so opening a flagship store here was the natural next step,' said co-founder and CEO Jens Grede. 'We're excited to keep expanding, giving both new and loyal customers a space to fully experience SKIMS.' More store openings are anticipated later this year. The space aims to create an immersive brand environment consistent with SKIMS' aesthetic. It incorporates signature elements like rounded fixtures, custom mannequins, and materials such as Corian and ultrasuede. Kardashian underscored the location's significance: 'Opening a SKIMS store in Los Angeles is a full-circle moment. Having a space here where people can experience the brand in person makes it even more special.' To coincide with the opening, SKIMS has prepped an exclusive partnership with the iconic Sunset Strip Mel's Drive-In. The diner is hosting a 'SKIMS Drive-In' themed pop-up from April 2 through 6. The transformed classic diner will have SKIMS-style touches throughout, a curated menu, priority access to the store included with a visit and, of course, a photobooth to capture that perfect selfie. The news follows the SKIMS announcement of a significant collaboration with sportswear manufacturer Nike, resulting in an entirely new line: NikeSKIMS. The new brand merges Nike's approach to advanced innovation, sport science and athlete insights with SKIMS' obsession for the female form and pioneering pursuit of solutions for every body. Built on a commitment to innovation, inclusivity and breaking boundaries, NikeSKIMS will offer an extensive line of training apparel, footwear and accessories designed to meet the unique needs and preferences of athletes around the world. NikeSKIMS is set to debut its first collection at select retail locations and online this spring. A global expansion will follow in 2026, with extension to new markets and retail locations, including wholesale partners. With a shared, long-term vision that celebrates every dimension of athleticism, from the elite to the everyday, NikeSKIMS is dedicated to creating coveted products meticulously crafted to fit the body's every curve, enhancing its natural form.
Khaleej Times
14-03-2025
- Entertainment
- Khaleej Times
Why Kim Kardashian's bold move into sportswear could redefine women's activewear
It's a coming together of two American icons that simultaneously makes total sense and zero sense. When the collaboration between Kim Kardashian's SKIMS fashion juggernaut with the world's biggest sportswear giant, Nike, to launch the NikeSKIMS sub brand, was announced last month, opinion was divided. Kim's not a sportsperson, seemed to be the most pervasive message from the anti-camp; while a massive hell-yeah for bringing the female-focused, solutions-oriented vision of SKIMS into the male-dominated sports arena echoed around those in favour. A week prior to the announcement Nike had already made it clear that its future is female by unveiling the brand's first Super Bowl campaign in nearly 30 years. 'So Win' heralded the heroism of female athletes bang in the middle of the US's most masculine sporting event. Make no bones about it, Nike needs women to stay on top. The likes of Lululemon and Alo have been stealing women's hearts, minds and share of spend steadily over the last decade. Anecdotally, as a fitness instructor, I see more Lulu logos than Nike worn by the women in my classes. SKIMS, tagline 'Solutions for Every Body', undoubtedly knows women's bodies. And, as Nike proclaims, 'If you have a body, you are an athlete'. As a sportswear fanatic, I will absolutely be tracking down pieces from NikeSKIMS when it launches in the States this spring, rolling out globally in 2026. At this point, I should confess to having skin in the game. Over the last year or so, myself and a Dubai-based fashion designer have been developing a performance-led high-end women's sportswear brand in response to a gap in the market for workout clothes that perform during intense training sessions without compromising on style (where SKIMS is sexy, our lodestone is chic). Set to launch in a couple of months, we want dressing for the gym to generate as much of an endorphin rush as you'd feel after an hour of cardio, weights or Hyrox prep. We're not the only ones with this mindset. The 2024 Paris Olympics set the stage for a new era of sports style rising from the birthplace of high fashion. The legendary former French Vogue editor-in-chief Carine Roitfeld is launching a new media brand, Players, celebrating the intersection of fashion and sport. Debuting this May, the biannual title is billed by Roitfeld as being 'a space where sport and high fashion collide in ways no one has seen before'. In recent years, we've seen multiple luxury brands team up with sports giants as wardrobes increasingly become less formal. Balenciaga brought Under Armour onto its cruise 2025 runway, Miu Miu's with New Balance, Loewe's at On and Hoka's hooked up with Marni this season. In previous years Dior x Jordan fuelled frantic buying across resale forums, and Adidas – which started working with British fashion designer Stella McCartney on women's sportswear back in 2005 – has since collaborated with everyone from Gucci to Balenciaga (I have a pair of real leather Prada x Adidas Superstar sneakers from 2020, that I am too scared to wear in case they get scuffed, thus defeating the object of sports shoes). Sticking a designer label on a sneaker is a fine way of allowing a luxury customer to combine comfort and status, but, for me at least, far more interesting is developing desirable products that promote movement, wellbeing, and, well, actual sports. Which is what, on paper at least, NikeSKIMS is promising. I want to be able to run, jump, sweat and lift without compromising my personal style. I wouldn't wear floral leggings and a shapeless T-shirt to a restaurant, why should I wear them to the gym? I mentioned the Copenhagen-based womenswear brand Rotate last week, and it's just been announced that the label, best known for sparkly party frocks, has reimagined the Danish National Women's Football team kit (albeit sans sequins). More women in sport, dressing like we want to (not like we have to)? Score!
Associated Press
07-03-2025
- Entertainment
- Associated Press
February Recap: 15 Top Consumer Press Releases
A roundup of the most newsworthy consumer and retail announcements from PR Newswire, including the launch of NikeSKIMS, Megan Thee Stallion's new tequila and the Greatest Lobsterfest® of All Time (GLOAT). NEW YORK, March 7, 2025 /PRNewswire/ -- With thousands of press releases published each month, it can be difficult to keep up with everything on PR Newswire. To help consumer and retail journalists and consumers stay on top of the month's most popular releases and newsworthy trends, here's a recap of some of the past month's most read- and engaged-with stories. The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download. Red Lobster® Declares This Year's Lobsterfest® the GLOAT: The Greatest Lobsterfest of All Time Red Lobster is doubling down on its lobster authority, rolling out 10 mouthwatering dishes alongside the ultimate Lobsterfest upgrade: a Create Your Own option. For the first time ever, guests can build their dream plate by selecting two or three lobster entrées, customizing their perfect Lobsterfest feast. The collection features six brand new fragrances inspired by some of the most beloved Disney Princess characters. The 85-product assortment is Bath & Body Works most extensive collaboration collection yet and consists of products ranging from $1.95 to $99.95. Carl's Jr. and Alix Earle are Helping Hangovers after the Big Game with a Free Carl's Jr. Hangover Burger Carl's Jr. collaborated with Alix Earle to upgrade the Hangover Burger, delivering a new twist that will satisfy any craving. The Hangover Burger features a charbroiled beef burger, folded egg, plenty of bacon, melty Swiss cheese, crispy hash rounds and special sauce on a seeded bun. 'Our new Creole Shrimp skillets appease guests with an appetite for fresh flavors and zest this season; for those wanting something a bit more indulgent, our new OREO® Stuffed Cheesecake Pancakes … are sure to delight,' said Sarah Moore, Chief Marketing Officer for Cracker Barrel. ALDI Announces Plans to Open a Record-Breaking 225+ New Stores in 2025 The new stores will open through a combination of organic growth and converting select Winn-Dixie and Harveys Supermarket stores to the ALDI format. In total, ALDI will convert approximately 220 Southeastern Grocers locations to the ALDI format through 2027. Poppi Takes Center Stage at the Big Game with Top Creators in New Commercial poppi made a splashy return to the Big Game this year with their new Soda Thoughts TV commercial. A compilation of relatable everyday moments, poppi reminds consumers that a better soda exists, and can be enjoyed any time without second thoughts. 7-Eleven, Inc. Is Continuing the Fun with Free Slurpee® Drinks Every Friday in February"…We saw how much our customers loved a refreshing Slurpee drink to shake off the January slump,' says Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages). 'So, we're keeping the fun going all month long.' Wendy's New Thin Mints Frosty is the Perfect Pairing for Girl Scout Cookie Season Beginning Feb. 21 Wendy's is giving fans another way to experience the flavor of a Girl Scout best-seller. The Thin Mints Frosty combines the Classic Chocolate or Vanilla Frosty, swirled and topped with a rich, minty cookie crumble sauce inspired by the flavor of Girl Scout Thin Mints®. Nike and SKIMS Launch New Brand, NikeSKIMS, Designed to Sculpt; Engineered to Perform The long-term partnership will introduce an extensive product line that invites more athletes and women into the world of sport and movement. NikeSKIMS will debut its first collection in the United States this Spring, available online and in select retail locations, with a global rollout planned for 2026. Crayola Brings Back Retired Crayon Color Collection for the First Time in Company's History The decision to unretire these eight colors for a limited time will delight and surprise consumers, increase the brand's available color palette and give a nod to the company's first iconic eight crayon box launched in 1903. Chili's® and Lifetime® Create a New Holiday Classic with the Television Event 'I'll be Home for National Margarita Day' Starring Maria Menounos and Taye Diggs 'National Margarita Day is the most important holiday of the year at Chili's, but we were all surprised that no feel-good stories have been made around this holiday,' said George Felix, Chili's Chief Marketing Officer. 'Lifetime is known holiday programs, so there is no better partner to finally give National Margarita Day the attention it deserves.' Megan Thee Stallion Introduces New Premium Tequila Brand, Chicas Divertidas, With Blanco & Reposado Offerings 'As someone who values good vibes and great memories, I knew I wanted to create a tequila that was designed to be shared and savored with my Hotties,' Megan said. 'Smooth, sultry, and premium. This process has been years in the making, and I'm so proud to take this next step in my journey as an entrepreneur and launch this brand.' Cue the Confetti! Taco Bell® and Milk Bar® Launch New Birthday Cake Churros Nationwide The perfect little treat for any occasion, Milk Bar Birthday Cake Churros are served in either a one-count or a bundle of two warm, crispy churros filled with birthday cake frosting and topped with bright pink confetti sprinkles. CeraVe Announces New 'Head of CeraVe' Hair Campaign featuring Charli D'Amelio, Anthony Davis and Paige Bueckers CeraVe's Anti-Dandruff Shampoo, formulated with 1% Pyrithione Zinc, effectively eliminates up to 100% of visible flakes when used regularly with the Anti-Dandruff Conditioner. This system features the brand's signature blend of three skin identical ceramides and helps eliminate flakes, itch, and irritation without disrupting the skin barrier. See's Candies and Kylie Cosmetics Collaborate to Celebrate the Launch of Kylie Skin's New Toasted Marshmallow Lip Butter See's Candies offered a Sweet-stakes giveaway from Feb. 8-26. Five winners each received an exclusive Kylie Skin x See's Candies collaboration box, filled with the new, limited-edition Toasted Marshmallow Scotchmallows signed by Kylie Jenner as well as a $200 gift card to Kylie Cosmetics. For more news like this, check out all of the latest retail-related releases from PR Newswire. Trending Topics Among the consumer news that was distributed in February, the PR Newswire team was able spot several larger stories that highlight the trends shaping the industry. Big Game Ads: While the Chiefs and Eagles were competing for the Big Game trophy, Ipsos was collecting data that showed Little Caesars, Pringles and eight other brands took home the win for Best Big Game ads of 2025. The ads were analyzed to determine their effectiveness based on responses from American audiences and online social conversation leading up to and during the game. But the ads weren't the only Big Game releases sent via PR Newswire. The food, the New Orleans events, the giveaways and more took over the headlines in early February. Valentine's Day: Love was in the air last month, but it was on a budget. Trustpilot's Valentine's Day Spending Trends' survey revealed consumers were prioritizing shared experiences, with 42% planning to go out to dinner, making it the most popular way to celebrate. Only 28% plan to celebrate by exchanging gifts like cards, jewelry, flowers, or chocolate. Catch up on all the Valentine's Day press releases, covering the gifts, trends, romantic getaways and more. Coming Up: In March, we anticipate seeing a surge of consumer releases related to the college basketball tournament, the 2025 New York Toy Fair and Mobile World Congress Barcelona. Plus, other calendar events like St. Patrick's Day, Paris and London fashion weeks, and Pi Day are sure to see their own time in the retail spotlight this month. Do you have a retail press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most. Helping Journalists Stay Up to Date on Industry News These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists. Once they're signed up, reporters, bloggers, and freelancers have access to the following free features: Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more. Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger's next story. Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles. Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more. About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.
