'There's something magical happening here': Indiana announces return of bison mascot
Hoosier the Bison is back!
The Indiana University athletic department released a video Tuesday confirming that a bison mascot will return to the sidelines and courtside for Hoosiers sports teams in the fall.
IU had a bison mascot for a few years in the 1960s, but it has been without a mascot since.
The video uses a "Star Wars" intro, snippets of men's basketball coach Darian DeVries ("There's something magical happening here.") and football coach Curt Cignetti ("Where ya been?"), and an homage to NBA legend Michael Jordan (who, of course, played for the Chicago Bulls).
"I'm back," is written on IU stationery, similar to how Jordan announced his return from a brief retirement in the 1990s.
That leads into a panoramic view of the back of a mascot atop Memorial Stadium.
IU had been leaning this direction during the 2024 football season. As IU charged into the College Football Playoff, several promos throughout the season featured bison imagery.
IU Student Government voted to bring back the bison mascot, vowing to work with the athletic department to make it official. IUSG acted after receiving resounding support for a bison mascot on an Instagram poll.
'What's in the box?': Indiana trailer has fans wishing for return of the bison mascot
The video begins with a "Star Wars" introduction:
"For centuries bison walked through what is now known as Bloomington along the Buffalo Trace.
"As a result, bison imagery has been found over the last 200 years on the campus of Indiana University. It is the distinguishing feature on the state seal.
"In 1965, the bison became the official mascot of Indiana University. In 1969, it disappeared."
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