Granola brand NuTrail gets investment from EagleTree Capital
US granola brand NuTrail has received an undisclosed investment from private-equity firm EagleTree Capital.
Alongside what EagleTree said was a "strategic investment", Sheila Stanziale has been appointed as the CEO of Miami, Florida-headquartered NuTrail.
New York-based EagleTree said the new CEO 'will work alongside' co-founders Ilya Avshalumov and Roni Avshalumov.
Commenting on the investment and appointment, Ilya Avshalumov said: 'We are excited to partner with EagleTree and Sheila, who share our vision and values.
'Both Sheila's expertise and EagleTree's resources and incredible team will enable us to accelerate NuTrail's growth.'
Stanziale founded and led Spudlove Snacks as CEO, worked as CEO of Mighty Leaf Tea Company, and was president of Diageo-Guinness USA.
She also held senior executive positions at PepsiCo for 14 years.
According to her LinkedIn profile, Stanziale has been working as an independent board director at EagleTree since April 2024.
Founded in 2019, Nutrail offers no-sugar-added 'nutritionally superior' granola flavours such as chocolate, honey nut, and cinnamon pecan.
Stanziale described NuTrail as an 'exceptional brand, with amazing products and a very talented team.
George Majoros, co-managing partner at EagleTree, added: 'We are thrilled for NuTrail to be the second food sector investment in our latest fund.
'We have had the pleasure of partnering with Sheila as a board member on our prior food sector deal and look forward to collaborating with her as CEO of NuTrail.'
EagleTree focuses on investments in sectors including consumer products, media, business services, and speciality industrial.
In 2023, the New York-based investor acquired Summit Hill Foods, a supplier of cooking sauces and meal ingredients.
Summit Hill Foods' retail brands include The Original Louisiana Hot Sauce, Better Than Bouillon cooking sauces, and Better Than Gravy.
Summit Hill Foods, formerly known as Southeastern Mills, has a history dating back to 1941 when it started as a family-owned bakery.
In 2015, the company acquired The Original Louisiana Hot Sauce brand from Bruce Foods Corp. for an undisclosed sum.
The company's rebranding to Summit Hill Foods occurred in 2020
"Granola brand NuTrail gets investment from EagleTree Capital" was originally created and published by Just Food, a GlobalData owned brand.
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