Miley Cyrus's Creative Director Breaks Down the Epic Visual Universe of Something Beautiful
From your own perch, what does being a creative director entail?
For me, it's case by case, but in general, it's just kind of finding how to articulate the purpose of something. With Miley, there are projects where I'll understand what she wants out of something and I'll think of things like, who are the best team members for it? Who's a cool photographer that I'm really liking? You oversee that and make sure whatever you're setting out to do fits the little tapestry that's being woven.
How did you and Miley initially connect?
I actually wanted really badly to work with Miley before I had any reason to believe that I could or would. And then a mutual friend of ours who's another artist who she collaborated with said to me, 'I feel like you guys would have a good time together.' He suggested that she and I get together to just meet and work on this first thing that we ever shot together, which was a promo for a live album, and we just had so much fun.
Being creative with someone can be as intimate as going on a date. Would you say you spoke the same language?
Anything that she does, she does it so fully and wholeheartedly; if she agrees to do something, she's gonna arrive to it. So I was really surprised, when I shot with her for the first time, at just how intuitive she was. She's very easy to fall in love with and fall in love working with. For that first experience, I was really kind of nervous, but from the moment we began, I was just like, Oh, yeah, I'm here for a reason. And we were getting along, just asking questions and trying to learn how to communicate. And I think what you're saying is true; creating something with anyone is so intimate. It's a collaboration, but ultimately it's her world. I think that when someone trusts you or invites you to create something for them, it's a super vulnerable and intimate thing. So I find that connection with someone, when you have a shorthand or a language, it's just easy.
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