"Countryside Winter": Saudi Reef Unveils Initiative to Spotlight Madinah's Rural Gems
The Sustainable Agricultural Rural Development Program (Saudi Reef) is set to launch an exciting three-day initiative in Madinah. Starting on Friday 7th February, this initiative aims to boost winter tourism in the Saudi countryside while showcasing the area's breathtaking natural beauty.
Majed Al-Buraikan, Assistant Secretary-General for Media and Communication at Saudi Reef, announced the initiative's significance. He emphasized that the program intends to empower authentic rural communities and highlight Madinah's unique tourism, agricultural, and cultural resources. Enhancing Visitor Experience
Al-Buraikan pointed out that this initiative emphasizes enhancing the overall visitor experience. Tourists will enjoy a unique opportunity to immerse themselves in the serene countryside while experiencing the charm of a distinctive winter atmosphere.
Visitors will have the opportunity to explore a variety of local products during the initiative. The initiative will feature fresh fruits, artisanal honey, natural essential oils, and exquisite handicrafts made by local artisans. Culinary Delights and Cultural Experiences
Furthermore, attendees can discover an array of restaurants and cafes highlighting traditional rural themes. Participants will engage in tourism and entertainment activities that celebrate Saudi Arabia's rich rural heritage and cultural legacy.
This initiative aligns with Saudi Reef's ongoing mission to promote rural tourism across the Kingdom. By doing so, the program aims to stimulate the rural economy and enhance sustainable development for local communities throughout Saudi Arabia. Aligning with Vision 2030
The initiative aligns with Vision 2030 goals, boosts rural tourism, and drives sustainable economic growth throughout Saudi Arabia's diverse regions. Additionally, robust government support and innovative strategies propel Saudi Arabia's tourism sector to achieve record growth and global recognition steadily.
In conclusion, Saudi Reef's initiative marks a significant step towards enriching the rural tourism landscape in Madinah. Tourists will undoubtedly find unique experiences that will foster a deeper appreciation for Saudi culture and its beautiful countryside.
Short link :
Post Views: 26
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Saudi Gazette
2 hours ago
- Saudi Gazette
BD Saudi Arabia charts a value-driven healthcare future under new leadership
Becton Dickinson (BD) in Saudi Arabia today announced its reinforced commitment to the Kingdom's ambitious healthcare transformation under the leadership of its newly appointed Country General Manager, Omar Malabarey. With a distinguished career spanning public and private healthcare sectors, Malabarey brings a wealth of experience and a clear vision to drive BD's impact on the local healthcare ecosystem. Malabarey's appointment marks a pivotal moment for BD Saudi Arabia, as he aims to leverage BD's global legacy of innovation in medical technology to foster value-based healthcare solutions, cultivate strategic partnerships, and champion local talent development, all in strong alignment with Saudi Arabia's Vision 2030. "Joining BD is a natural continuation of my mission to elevate the healthcare ecosystem in the Kingdom," said Omar Malabarey. "My focus is on creating a long-lasting impact by delivering solutions that not only enhance patient care and safety but also contribute to the efficiency and modernization of the entire healthcare system." Internally, Malabarey is dedicated to cultivating a collaborative and empowering workplace culture, positioning BD as an employer of choice for Saudi talent. Externally, his priority is to elevate BD's corporate identity beyond its well-recognized products, establishing the company as a trusted partner in healthcare transformation. Central to BD's strategic approach are its Signature Programmes™️, which address three critical areas: Patient Safety, Healthcare Worker Safety, and Healthcare Efficiency. These initiatives are designed to empower hospitals across Saudi Arabia to implement best practices in infection control, optimize workflows, and ultimately improve outcomes for both patients and medical professionals. Highlighting Saudi Arabia as a strategic and pioneering market in digital healthcare, Malabarey emphasized the Kingdom's rapid progress towards a modern, efficient, and patient-centered healthcare model under Vision 2030 and the Health Sector Transformation Program. BD is actively contributing to this shift with smart medication management systems, pharmacy robotics, and digital health solutions designed to minimize human error and maximize care has significantly expanded its local presence, now employing approximately 170 professionals and operating through seven strategic distributors. Reinforcing its commitment to local development, BD recently launched the state-of-the-art BD Training Center in Riyadh in April, providing hands-on clinical and technical training for healthcare professionals and biomedical engineers. The company also hosted its inaugural BD Healthcare Summit, convening key stakeholders to discuss the future of AI, automation, and workforce development in collaborations underpin BD's commitment to the Kingdom. These include partnerships with STC and Mobily to explore digital health innovations, a pioneering collaboration with Al Mujtamaa Pharmacy, making it the first digitally enabled pharmacy in Saudi Arabia, and a partnership with the Saudi Nursing Association aimed at developing clinical competencies and supporting the healthcare ahead, Malabarey envisions BD as a long-term healthcare enabler in Saudi Arabia, deeply invested not just in growth but in meaningful impact. From supporting local workforce initiatives to driving best practices in clinical care, BD is poised to be a central player in the country's ongoing healthcare transformation.
Arab News
2 hours ago
- Arab News
ABB launches mentorship program for female employees
ABB Saudi Arabia has launched its '2025 Women's Mentorship Program,' developed in partnership with the Saudi-Swedish Executive Women's Network. This initiative reinforces ABB Saudi Arabia's commitment to empowering Saudi female talents through cross-cultural collaboration within the Kingdom and beyond. The program is a structured initiative designed to accelerate the professional career growth of ABB Saudi Arabia's female employees by connecting them with experienced mentors from both Saudi Arabia and Sweden. Through monthly one-on-one virtual sessions, group mentoring, shadowing opportunities, and real-world business challenges, mentees will gain leadership insights, strategic guidance, and career development support. Targeting both early-career professionals and high-potential Saudi female employees at ABB Saudi Arabia, the mentorship initiative will strengthen leadership pipelines and support Saudi Arabia's Vision 2030 goals for increasing Saudi female participation in the workforce. 'This mentorship program reflects ABB Saudi Arabia's belief in the power of collaboration and shared success,' said Ali Al-Koud, country HR manager, ABB Saudi Arabia. 'By empowering our Saudi female talents and facilitating knowledge exchange with our Swedish partners, we are not only investing in individual careers — but also in the future of industry and innovation in the Kingdom.' 'We are proud to partner with ABB Saudi Arabia on this impactful initiative. It is a true model for global cooperation and women's empowerment,' said Katie Hagström, director of the Saudi-Swedish Executive Women's Network, and Mentorship Program Lead. 'By linking talented Saudi women with experienced professionals from the Kingdom and Sweden, we are building bridges of opportunity, knowledge, and mutual growth.' The program structure includes regular virtual mentorship sessions, cross-cultural networking, and a graduation ceremony recognizing outstanding achievements. Participating mentors will guide mentees through personalized development journeys, providing both strategic counsel and practical experience. As a recognized technology leader in electrification and automation, ABB Saudi Arabia continues to reinforce its reputation as an employer of choice for women. This program stands as a tangible expression of ABB's values — courage, care, curiosity, and collaboration — and a powerful step toward a more inclusive and diverse industrial future. The Saudi-Swedish Executive Women's Network is a professional network for women in Saudi Arabia and Sweden. The network exists to strengthen the commerce and communal ties between the two countries, with a focus on promoting women in entrepreneurship, board governance, and stakeholder engagement in their respective business communities and in the global market. It achieves its network mission by building direct relationships between individuals.
Saudi Gazette
4 hours ago
- Saudi Gazette
NEOM Port trains 10 Saudi women in remote crane operation
Saudi Gazette report TABUK — NEOM Port has begun training 10 young Saudi women from the Tabuk region in advanced technical jobs, including remote operation of cranes. This training is part of a pioneering two-year program that combines technical education, practical training, and career guidance. This initiative coincides with NEOM Port's delivery of the first batch of fully automated, remote-controlled cranes designed to transfer containers and cargo from ships to the dock, enhancing its readiness for smart trade. This equipment, the first of its kind in the Kingdom, will contribute to raising the port's efficiency and strengthening its position as a global center for smart and sustainable trade. Development work is accelerating at NEOM Port in preparation for the opening of Advanced Container Terminal No. 1 in 2026, which will implement an automated horizontal transport system as part of the port's plan to achieve full automation. With the introduction of these new technologies, the port's logistics capacity is expected to double, supporting industrial growth in the region and expanding access to global markets, in addition to enhancing the flexibility and efficiency of supply chains and opening up horizons of new works.
