iQIYI partners with Telkomsel to expand Indonesian presence as part of a strategic move to expand in South-East Asia
Additionally, iQIYI officially launched its Indonesian platform, dedicated to delivering localized Chinese and international content, developing original local programming, and enhancing services specifically for Indonesian viewers.
According to Li Kaichen (KC Li), Vice President of APAC & Middle East at iQIYI International: 'As a streaming platform boasting over 520 million monthly active users, iQIYI is thrilled to enter the Indonesian market this year. Our local team will provide richer and more tailored content experiences for Indonesian viewers.
"Together with Telkomsel, we are committed to deepening collaboration in mobile products, content creation, and integrated marketing. Furthermore, this year marks the Indonesian debut of the 'iQIYI Starship Project,' which will host international launch events, drama promotions, and membership activities featuring popular Chinese artists, further strengthening cultural exchange and enhancing our brand's global influence.'
Ahead of launching the Indonesian platform, iQIYI conducted comprehensive research into local user preferences and completed full localisation of content into Bahasa Indonesia. In collaboration with Telkomsel, iQIYI will leverage the telecom giant's extensive network and advanced digital services to optimize viewing experiences and ensure seamless content delivery tailored to the local network environment.
'Besides our collaboration with Telkomsel on network stability and attractive service packages, iQIYI independently plans to work closely with prominent local content producers to create original Indonesian series and shows for global distribution. Additionally, we've noted the rising popularity of Chinese dramas among Indonesian viewers and will continue expanding our content offerings to meet this growing demand,' said Dinesh Ratnam, Senior Managing Director for Indonesia, Malaysia, and Singapore at iQIYI.
The event also officially announced actor Chen Zheyuan as the iQIYI International Global Ambassador, marking another significant milestone under the "iQIYI Starship Project."
Dedicated to promoting Chinese content internationally, the project leverages celebrity meet-and-greets, drama promotions, and exclusive membership activities to enhance iQIYI's global brand influence.
The event's interactive sessions and vibrant showcases drew active participation from local partners, media, and VIP guests, highlighting iQIYI's dynamic brand appeal in Indonesia. In the subsequent meet-and-greet and media sessions, Chen Zheyuan shared his feelings about serving as the iQIYI International Global Ambassador and his vision for future collaborations.
This strategic partnership between iQIYI and Telkomsel aims to explore new opportunities in the digital entertainment sector, contributing to the overall growth of the Indonesian entertainment market. Moving forward, iQIYI will continue to deepen its collaboration with local partners, fostering the development and launch of more original local content, solidifying its competitive edge and brand value across South-East Asia.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Malaysian Reserve
5 hours ago
- Malaysian Reserve
China's Screen Lights Up for the World as 2025 SCO Film Festival Kicks off in Chongqing
CHONGQING, China, July 4, 2025 /PRNewswire/ — A news report from iChongqing – The 2025 Shanghai Cooperation Organization (SCO) Film Festival opened on Wednesday night at Yongchuan Technology Studio, marking China's return as host after seven years. More than 1,500 delegates and filmmakers from SCO countries gathered to celebrate cinema's power to bridge cultures and inspire new stories. Bridging Cultures and Innovation With the theme 'Technology & Film • Charm of the SCO,' this year's festival spotlights both cinematic achievements and technological innovation among SCO member states. As the largest regional organization by area and population, the SCO brings together a rich cultural landscape, making the festival a key platform for cross-cultural dialogue. Ten prominent Chinese actors—including Yan Ni, Elaine Zhong, and Victoria Song—served as 'Ambassadors of Light and Shadow,' presenting 48 outstanding films from SCO nations. During the ceremony, camellia flowers, a symbol of Chongqing, were given to visiting filmmakers. The festival opened with the film 'Bazaar Celebration,' set in Kashgar. Director and actor Abdukerim Abliz highlighted the universal themes of love, family, and community. Along with 'Endless Journey,' 'Bazaar Celebration' will compete for this year's Golden Camellia Award, representing Chinese cinema. Reflections from Celebrated Actors Promotional ambassador Zhang Ziyi looked back on filming 'House of Flying Daggers' in Yongchuan, calling it a career milestone. She praised the growth of Chinese cinema and its openness to global collaboration. Karry Wang, the youth ambassador of SCO Film Festival 2025 and Chongqing native, expressed pride in his hometown hosting filmmakers from around the world. Actor Hu Jun shared his experience working on the China–Kazakhstan film 'The Composer,' a tale of friendship across borders. The event also honored 94-year-old film translator Dai Guangxi for his lifelong dedication to bringing SCO films to Chinese audiences. A Celebration of Art and Unity The opening ceremony featured performances by over a hundred artists from SCO countries, including a joint Chinese-Kazakh rendition of the piano concerto 'Yellow River.' Russian singer Nyusha made her China debut, and leading Chinese singers performed beloved movie themes. The evening closed with orchestral and ballet pieces, folk dances, and a moving chorus of 'Auld Lang Syne,' celebrating the unifying power of art. Bringing together films, perspectives, and creative partnerships, the festival highlights the technological and cultural vibrancy of the SCO, once again connecting Chongqing—and China's screen—to the world. For more, please visit
New Straits Times
10 hours ago
- New Straits Times
#SHOWBIZ: 'Teman Sejati' finds a home in 'Ejen Ali'
IT didn't take long for Indonesian rock group Nidji to agree to sing 'Teman Sejati' for the soundtrack of the animated film, 'Ejen Ali The Movie 2'. Vocalist Yusuf Ubay, known as Ubay, said Nidji considered it an honour to be chosen by the production team for the collaboration "I have watched the 'Ejen Ali' series. So when the song 'Teman Sejati' was selected for the soundtrack of the animation film, we thought of it as luck and our 'rezeki'. "Plus, all of Nidji members are well acquainted with 'Ejen Ali' animation, which has an interesting storyline and should be watched by everyone." The band, which has been rocking fans since 2002, was in Kuala Lumpur last month for an exclusive interview as part of the promotion of the hit movie. Ubay said 'Teman Sejati', which has been included in Nidji's latest album 'Manifestasi Hati', was created about six years ago, but its release was held back until recently. It was originally penned in 2019, long before the band envisioned its future on the big screen. "Actually, the song was written in 2019. So when we were approached by the film production for the song to become an OST, we felt very honoured," said Nidji's guitarist, Andi Ariel Harsya, the composer and lyricist of the song. "When we recorded it, we never set a target for it to be chosen as an OST for any production, so this is beyond our expectations. It's really divine intervention. "Thank you to the film production team for trusting Nidji and giving the opportunity for 'Teman Sejati' to be one of the film's soundtracks. "For Nidji, this movie has a strong message and a deep impact on the audience. In fact, 'Teman Sejati' is also in line with the film's positive narrative, which tells a universal story of friendship. "This is a blessing from God who brought Nidji together with the film by chance and we (Nidji) ended up being a good match, too." This collaboration is also considered a milestone for the band as it is their first song to be linked to an animation production. Ubay said 'Teman Sejati' sounds more beautiful once used as the background music for some of the scenes in the movie. Andi Ariel said he did not expect the positive response received for the song. "Initially, I didn't expect that this song would be suitable for this movie. But thanks to the production crew and sound designer, it fits perfectly in the scenes where they had included this song." Even their fans and those who had watched the movie waxed lyrical about the song being a perfect fit for 'Ejen Ali The Movie 2'. "After watching the film recently, we were blown away, especially during the scenes that had the song in the background," Andi Ariel said. Apart from Ubay and Andi Ariel, the other Nidji bandmembers are guitarist Ramadhista Akbar, Randy Danistha (keyboard), Andro Regantoro (bass) and Adriana Prakarsa (drums).
The Star
10 hours ago
- The Star
iQIYI partners with Telkomsel to expand Indonesian presence as part of a strategic move to expand in South-East Asia
JAKARTA: "iQIYI Starship Project" officially commenced at a strategic launch event in Jakarta, Indonesia, where iQIYI announced its partnership with Indonesia's leading telecom provider, Telkomsel. This collaboration focuses on bundled mobile services, joint content production, user promotions, and technical support. Additionally, iQIYI officially launched its Indonesian platform, dedicated to delivering localized Chinese and international content, developing original local programming, and enhancing services specifically for Indonesian viewers. According to Li Kaichen (KC Li), Vice President of APAC & Middle East at iQIYI International: 'As a streaming platform boasting over 520 million monthly active users, iQIYI is thrilled to enter the Indonesian market this year. Our local team will provide richer and more tailored content experiences for Indonesian viewers. "Together with Telkomsel, we are committed to deepening collaboration in mobile products, content creation, and integrated marketing. Furthermore, this year marks the Indonesian debut of the 'iQIYI Starship Project,' which will host international launch events, drama promotions, and membership activities featuring popular Chinese artists, further strengthening cultural exchange and enhancing our brand's global influence.' Ahead of launching the Indonesian platform, iQIYI conducted comprehensive research into local user preferences and completed full localisation of content into Bahasa Indonesia. In collaboration with Telkomsel, iQIYI will leverage the telecom giant's extensive network and advanced digital services to optimize viewing experiences and ensure seamless content delivery tailored to the local network environment. 'Besides our collaboration with Telkomsel on network stability and attractive service packages, iQIYI independently plans to work closely with prominent local content producers to create original Indonesian series and shows for global distribution. Additionally, we've noted the rising popularity of Chinese dramas among Indonesian viewers and will continue expanding our content offerings to meet this growing demand,' said Dinesh Ratnam, Senior Managing Director for Indonesia, Malaysia, and Singapore at iQIYI. The event also officially announced actor Chen Zheyuan as the iQIYI International Global Ambassador, marking another significant milestone under the "iQIYI Starship Project." Dedicated to promoting Chinese content internationally, the project leverages celebrity meet-and-greets, drama promotions, and exclusive membership activities to enhance iQIYI's global brand influence. The event's interactive sessions and vibrant showcases drew active participation from local partners, media, and VIP guests, highlighting iQIYI's dynamic brand appeal in Indonesia. In the subsequent meet-and-greet and media sessions, Chen Zheyuan shared his feelings about serving as the iQIYI International Global Ambassador and his vision for future collaborations. This strategic partnership between iQIYI and Telkomsel aims to explore new opportunities in the digital entertainment sector, contributing to the overall growth of the Indonesian entertainment market. Moving forward, iQIYI will continue to deepen its collaboration with local partners, fostering the development and launch of more original local content, solidifying its competitive edge and brand value across South-East Asia.
