iQIYI partners with Telkomsel to expand Indonesian presence as part of a strategic move to expand in South-East Asia
Additionally, iQIYI officially launched its Indonesian platform, dedicated to delivering localized Chinese and international content, developing original local programming, and enhancing services specifically for Indonesian viewers.
According to Li Kaichen (KC Li), Vice President of APAC & Middle East at iQIYI International: 'As a streaming platform boasting over 520 million monthly active users, iQIYI is thrilled to enter the Indonesian market this year. Our local team will provide richer and more tailored content experiences for Indonesian viewers.
"Together with Telkomsel, we are committed to deepening collaboration in mobile products, content creation, and integrated marketing. Furthermore, this year marks the Indonesian debut of the 'iQIYI Starship Project,' which will host international launch events, drama promotions, and membership activities featuring popular Chinese artists, further strengthening cultural exchange and enhancing our brand's global influence.'
Ahead of launching the Indonesian platform, iQIYI conducted comprehensive research into local user preferences and completed full localisation of content into Bahasa Indonesia. In collaboration with Telkomsel, iQIYI will leverage the telecom giant's extensive network and advanced digital services to optimize viewing experiences and ensure seamless content delivery tailored to the local network environment.
'Besides our collaboration with Telkomsel on network stability and attractive service packages, iQIYI independently plans to work closely with prominent local content producers to create original Indonesian series and shows for global distribution. Additionally, we've noted the rising popularity of Chinese dramas among Indonesian viewers and will continue expanding our content offerings to meet this growing demand,' said Dinesh Ratnam, Senior Managing Director for Indonesia, Malaysia, and Singapore at iQIYI.
The event also officially announced actor Chen Zheyuan as the iQIYI International Global Ambassador, marking another significant milestone under the "iQIYI Starship Project."
Dedicated to promoting Chinese content internationally, the project leverages celebrity meet-and-greets, drama promotions, and exclusive membership activities to enhance iQIYI's global brand influence.
The event's interactive sessions and vibrant showcases drew active participation from local partners, media, and VIP guests, highlighting iQIYI's dynamic brand appeal in Indonesia. In the subsequent meet-and-greet and media sessions, Chen Zheyuan shared his feelings about serving as the iQIYI International Global Ambassador and his vision for future collaborations.
This strategic partnership between iQIYI and Telkomsel aims to explore new opportunities in the digital entertainment sector, contributing to the overall growth of the Indonesian entertainment market. Moving forward, iQIYI will continue to deepen its collaboration with local partners, fostering the development and launch of more original local content, solidifying its competitive edge and brand value across South-East Asia.
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