Seoul Takes Over Paris – Seoul Design Foundation Sets the Global Stage at Maison&Objet Paris
Through this participation, the Foundation aims to enhance Seoul's global design presence and communicate the city's creative potential, cultural depth, and technical innovation to a broader audience.
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The Seoul pavilion will be located in Hall 7, Gift & Play section, occupying approximately 180 square meters. Visitors will encounter a wide spectrum of creative works, ranging from trend-forward lifestyle products to reimagined traditional crafts and eco-conscious design pieces that address both current needs and future directions.
Participating brands are grouped under three thematic categories.
The Living Trend section features 8 brands offering lighting, compact storage furniture, eco-friendly kitchenware, and stylish bathroom accessories—products that embody Seoul's current lifestyle sensibilities and are already gaining popularity both online and offline.
The Contemporary Interpretation of Tradition section includes 5 brands that transform traditional Korean materials—such as hanji (paper leather), mosi (ramie), najeon (mother-of-pearl), and embroidery—into modern interior objects and fashion items, bridging cultural heritage with contemporary aesthetics.
The Sustainable Design section introduces 7 brands showcasing recycled textile bags, paper leather pouches, eco-activewear, and mindful kitchen items. These products represent the embodiment of Seoul's urban sustainability philosophy, where environmental responsibility meets design excellence.
Beyond simply organizing an exhibition, the Seoul Design Foundation provides comprehensive support for participating brands to expand globally.
This includes everything from pre-show preparation, booth construction, on-site interpreting, logistics, buyer engagement, and marketing to post-show consultations and export support—helping these companies build sustainable momentum in the international marketplace.
Through this participation, the Foundation aims to enhance Seoul's global design presence and communicate the city's creative potential, cultural depth, and technical innovation to a broader audience.
The booth will also feature Seoul-themed goods developed by the Foundation, offering visitors a friendly and memorable introduction to the Seoul brand.
Since its establishment in 2009, the Seoul Design Foundation has served as a key institution supporting the city's design ecosystem through the Dongdaemun Design Plaza (DDP).
It continues to foster creative talent, promote local businesses, and expand global networks—solidifying Seoul's reputation as a leading city of design and innovation.
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