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Bargain hungry Australians are shopping their hearts out

Bargain hungry Australians are shopping their hearts out

The Age7 days ago
Forget the cost of living crisis, Australians opened their wallets and emptied their mattresses to embark on such a vigorous shopping spree in June that retail sales for the month have come in three times higher than expected.
But this rush of retail blood isn't a display of stronger consumer confidence, instead the sales bump has come from left field. The 1.2 per cent boost in June's retail sales was much stronger than the May rise of 0.5 per cent and the April reading, which was flat.
The catch here is that the buying bonanza has been almost entirely driven by bargain hunting for discretionary goods, propelled by clothing footwear and household items.
Shares of electronics retailer JB Hi Fi, Harvey Norman, Nick Scali and Wesfarmers rose on the back of the retail data released on Thursday by the Australian Bureau of Statistics and even department store operator Myer's share price moved up on the news.
Most of the retail categories, even food retailing, came in ahead of expectations in June. The one sector that didn't feel the love was eating out and takeaway food, with the sector turning negative ion June after a mildly positive reading in May.
But the stronger sales number is a mixed blessing for retailers. While the increased demand and volume of sales is a positive, selling goods at discount is a surefire way of whittling down their profit margins.
The other worry is that the big spend in June may not be repeated over the next couple of months, so any gains to be had are slowly unwound.
What the data does support is that households have the money and the desire to spend on big ticket items as long as they believe they are receiving value. It also indicates that Australians have not been unduly phased by the international economic turmoil introduced by Trump's tariff attack.
However, there will be questions asked about whether this strong buyer sentiment will impact the Reserve Bank of Australia's deliberations on whether there are any risks associated with cutting interest rates in August.
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