American Rebel Beer Announces Sponsorship of Losers Bar & Grill Midtown Legendary Parking Lot Concert Series
By GlobeNewswire Published on May 14, 2025, 17:30 IST
Surprise Guests Morgan Wallen, Gabby Barrett and Jamey Johnson Join Ernest, Chandler Walters, Cody Lohden, and Rhys Rutherford for First 2025 Concert
Nashville, TN, May 14, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), announces that American Rebel Light Beer will sponsor the 2025 Losers Bar & Grill ('Losers') Parking Lot Concert Series and the amazing first concert held Tuesday, May 12, featured surprise guest and country music superstar Morgan Wallen, (morganwallen.com), Gabby Barrett (gabbybarrett.com), and Jamey Johnson (jameyjohnson.com) along with Ernest (ernestofficial.com), Chandler Walters (Instagram.com/chandlerwaltersmusic), Cody Lohden (Instagram.com/codylohden/) and Rhys Rutherford (Instagram.com/rhys_rutherford_/).
As Losers likes to say, 'you never know who might show up to a parking lot party,' and this statement was proven true when Morgan Wallen surprised the huge crowd and appeared on stage with Ernest to sing their hit duet 'Flower Shops.' Ten-time Grammy nominated singer-songwriter Jamey Johnson and top female artist and actress Gabby Barrett also joined Ernest on stage.
'I've been coming to Losers for 16 years,' said American Rebel CEO Andy Ross. 'I've watched Steve Ford grow Losers Midtown into the iconic place where artists, industry and locals like to hang their hat. The Parking Lot Concert Series grew out of those roots and fans get treated to amazing music and surprise guests during these incredible intimate concerts. American Rebel Light Beer is honored to be involved with Steve Ford and the entire Losers team to sponsor the 2025 Parking Lot Concert Series as well as the Raised Rowdy Round and Riley Green's Duck Blind podcasts. In addition to Losers Midtown, Losers also has a downtown Nashville location, a bar in the MGM Grand in Las Vegas and a bar in Belize. It's incredible what Steve is doing.'
Losers Parking Lot Concerts are announced on the Losers Instagram page (Instagram.com/losersoriginal/).
The American Rebel Light Beer sponsorship of the Losers Bar & Grill Parking Lot Concert Series features American Rebel Light Beer signage throughout the concert area and bar and servers proudly wearing official American Rebel merchandise. American Rebel Light is also sponsoring the Raised Rowdy (Instagram.com/raisedrowdy/) songwriter rounds at Riley Green's Duck Blind, as well as Riley Green's Duck Blind (Instagram.com/duckblindnash/) podcasts. American Rebel Light Beer is very proud to highlight its Nashville foundation through its sponsorship of the iconic Losers Midtown Parking Lot Concert Series, the Raised Rowdy Rounds and the Riley Green Duck Blind podcast.
About American Rebel Light:
American Rebel Light is more than just a beer—it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or Instagram.com/americanrebelbeer/.
Produced in partnership with AlcSource, American Rebel Light Beer (americanrebelbeer.com) is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.
American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers.
About Losers Midtown
Dive bars are an American tradition. For better or worse, every town has at least one and Nashville's is Losers Midtown powered by Riley Green's Duck Blind. Spend the evening with the who's who of Nashville's music industry at an intimate, no-frills venue for live music, serving classic bar eats and a variety of beers on tap. You must be 21 years of age or older to enter. You never know who you might run into… This Life Ain't For Everybody! For more information on Losers Midtown go to losersmidtown.com.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebel.com and americanrebelbeer.com. For investor information, visit americanrebelbeer.com/investor-relations.
American Rebel Holdings, Inc.
[email protected]
American Rebel Beverages, LLCTodd Porter, President
[email protected]
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of a launch party, actual launch timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
[email protected]
[email protected]
Media Contact:Matt Sheldon
[email protected]
For more details on American Rebel Light Beer and upcoming events, visit AmericanRebelBeer.com or follow @AmericanRebelBeer on social media.
Attachment American Rebel Holdings, Inc.
Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
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Morgan Wallen is country music's biggest star — and resident bad boy. Is that a problem?
At the end of a March episode of Saturday Night Live where he had just performed as a musical guest, Morgan Wallen gathered onstage with the cast as they said their goodbyes. With his trucker hat nearly covering his eyes, the 32-year-old from small-town Tennessee nodded his thanks to host Mikey Madison and darted abruptly from center stage and past the audience. He seemingly wandered all the way to the airport, where he snapped a photo of a small plane and put it on his Instagram story. 'Get me to God's country,' he captioned it. That sparked a firestorm of responses, memes and eventually merch over the next few days. Was Wallen rude, ungrateful or annoyed with the celebrity worship and lifestyle of New York City? Was he right to be? The incident, though odd, didn't dull Wallen's shine or put a damper on his massive and ever-increasing popularity. Fresh off the May 16 release of his 37-track record I'm the Problem, Wallen already has both the top song and the top album in the country. In fact, it's the biggest album of the year so far, and every single song landed on the Billboard Hot 100, breaking another record. His latest single, 'What I Want' featuring Tate McRae, has the chance of earning him the honor of 'Song of Summer' for an unprecedented third year in a row. Wallen faced backlash in 2021 for using a racial slur. In his apology, he asked fans not to defend him, saying it was hour 72 of a 72-hour bender. He pleaded guilty to misdemeanor reckless endangerment charges related to a 2024 incident in which he threw a chair off a roof. Wallen's first attempt at performing on SNL in 2020 was nixed because he violated COVID protocols. Now, he's not just surviving attempts at cancellation — he's thriving. As it stands, his polarizing status has made him even more of a star. Marcus K. Dowling, country music reporter at the Tennessean, told Yahoo Entertainment that Wallen wouldn't be such a cultural force if he weren't so talented. He's the most successful country crossover artist since Garth Brooks. 'If the songs were not good, if the songs were not catchy, popular, well-written, all of the things, this would not be an issue. But it is an issue, because every time he puts out an album … there is a population of people that very much do not want Morgan Wallen to succeed,' he said. 'But then he puts out another slate of music, and it's very well-produced and the writing is peerless.' It helps that Wallen is prolific too. By releasing dozens of singles in the last five years, he isn't just driving cultural conversation. He's dominating it. 'You're not talking about a person at that point. You're talking about something that's far greater than that … an avatar of a genre and a movement and society at large,' Dowling said. 'People gravitate toward a bad boy image, first and foremost. Then there's this social construct of country, western, rural, nightlife, college-age entertainment and the relatability of [him singing about how] 'I'm really bad at relationships because I'm in my 20s!' Add that all together, it's a very real thing.' 'If you're playing his songs in Florida, he sounds like your next-door neighbor, but he's singing Drake songs. That's like discovering plutonium by accident. The ultimate mistake of your life,' he added. Dowling said Wallen masterfully appeals to swaths of Gen Z-ers and millennials that are young, sad and ready to party. He's a distinctly self-aware and talented writer, and that makes him really good at curating vibes. Wallen curated the first-ever Sand in My Boots music festival in Gulf Shores, Ala., which took place the same May weekend that he released his latest album. All 40,000 tickets sold out in just two hours. 'Gulf Shores is, indeed, God's country, if on the fourth day, God invented Zyn, the fifth day, Michelob Ultra, and on the sixth day, he declared, 'Let there be scantily clad women walking barefoot in the street!'' Billboard's Meaghan Garvey wrote of her experience at the festival. But if Wallen is the top artist in the country, he's not just dominating towns where people are known to have a good time. He's the most-played artist on TouchTunes jukeboxes across the entire country so far in 2025, according to data the company shared with Yahoo Entertainment. He's racking up nearly double the plays of the next closest act across 65,000 locations nationwide. Chicago is the city where his music is most popular. His songs are relatable to the young people who drive culture, explained Nathan Green, CEO and co-founder of in-store music curation company New Level Radio. 'Wallen's raspy, soulful voice evokes emotion, and his songwriting often delves into relatable experiences like toxic relationships and the struggles of navigating modern life. … Songs that discuss drunken screwups, small-town living and life's issues elevate his persona to fans who feel like they are going through the same things in life,' he told Yahoo Entertainment. 'Wallen's fans tend to see him as relatable and authentic, especially his ability to portray the 'sad, bad boy' character.' Wallen's songwriting and sound transcend genre, which is why it's so appealing to such a wide audience. 'His persona blends old-school country grit with that polished, modern pop-country vibe, which makes him appealing to both younger listeners and more traditional fans,' Americana artist Nate Currin told Yahoo Entertainment. 'Add to that his knack for writing catchy, radio-friendly summer tunes, and it's no surprise he's taken the country scene by storm.' Blending genres isn't just an art form — it's a strategy. Atlanta Cobb, a music consultant and founder of the artistic development program Music Industry Mentor, told Yahoo Entertainment that the fact that Wallen's able to play on multiple genres of radio stations aided his breakout success. 'When you combine radio airplay domination with TikTok virality, you've got the perfect combination for becoming the artist (or song) of the summer,' she said. 'His team is incredibly smart about release strategy — dropping hooky, emotionally resonant tracks right before summer, tapping into themes like heartbreak and nostalgia that soundtrack long drives and late nights.' Wallen easily dominates summer every year because his songs play into the things we associate with the season — going out, driving a truck, drinking whiskey and so on. Dowling said these are common themes in country music because, unlike other genres, it 'remembers its history' and taps into that same iconography. What people don't seem quick to remember, though, is Wallen's history of controversy. It's also possible that they've weighed his talent against it and decided that his music is more important than the things he's done. 'I think his fan base sees him as resilient, worthy of second (or third, or fourth) chances and as a survivor of so-called 'cancel culture' — which all feels to me like it mirrors what's happening in the political sphere,' Amy Crawford, vice president of creative development at branding agency MassiveMusic, told Yahoo Entertainment. 'His new album is titled I'm The Problem — he is marketing, and his fan base is rooting for his … redemption.' There are a lot of people who would agree with Wallen's album title and wish he'd go away. 'Depending on where you fall on the ideological spectrum … he's somebody who should be gone. But then you hit play, and 'I'm the Problem' comes on, and you're stuck,' Dowling said. 'Fifteen seconds is all the [music streaming services] algorithm needs. You're done.' You listen to 'Whiskey Glasses,' his first big hit, and then 'Broadway Girls,' a Lil Durk song he's featured on. Maybe you hear his previous songs of summer, 2023's 'Last Night' and 2024's 'I Had Some Help' featuring Post Malone, and you just keep listening. 'If you hit play, no matter what you think about this person, no matter what you think about race … or culture yourself, you're minimally going to give this song a spin,' Dowling said. 'And you're probably going to like it and play it again.'
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Morgan Wallen's ‘I'm the Problem' Claims Second Week Atop Billboard 200 Chart
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Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new June 7, 2025-dated chart will be posted in full on Billboard's website on June 3. For all chart news, follow @billboard and @billboardcharts on both X, formerly known as Twitter, and Instagram. Of I'm the Problem's 286,000 equivalent album units earned in the week ending May 29, SEA units comprise 256,000 (down 28%, equaling 332.89 million on-demand official streams of the set's songs — it leads Top Streaming Albums for a second week), album sales comprise 28,000 (down 79% — it's No. 1 on Top Album Sales for a second week) and TEA units comprise 2,000 (down 39%). Nos. 2-8 on the Billboard 200 are all former No. 1s. SZA's SOS is a non-mover at No. 2 (47,000 equivalent album units earned; up 2%); Kendrick Lamar's GNX climbs 5-3 (42,000; up 1%); Wallen's One Thing at a Time is steady at No. 4 (nearly 42,000; down 1%); Playboi Carti's MUSIC motors 18-5 (41,000; up 57% after a range of deluxe boxed set editions, sold through his webstore, were fulfilled to customers); Sabrina Carpenter's Short n' Sweet steps 7-6 (36,000; down 3%); PARTYNEXTDOOR and Drake's $ome $exy $ongs 4 U is up 8-7 (nearly 36,000; down 4%); and Bad Bunny's Debí Tirar Más Fotos rises 9-8 (35,000; down 3%). Billie Eilish's Hit Me Hard and Soft is back in the top 10, moving 11-9, with 31,000 equivalent album units earned (though down 2%). Wallen's chart-topping Dangerous: The Double Album rises 12-10 with 30,000 equivalent album units earned (down less than 1%). Wallen has three albums in the top 10 concurrently for the first time ever, as Dangerous joins I'm the Problem (No. 1) and One Thing at a Time (No. 4). Wallen is the second act to log at least three albums in the top 10 at the same time in 2025, following Lamar after his Super Bowl LIX halftime show performance on Feb. 9. On the Feb. 22-dated chart, Lamar was at Nos. 1, 9 and 10 with GNX, DAMN. and good kid, m.A.A.d city, respectively. Wallen and Lamar are the only living male artists to have had at least three albums in the top 10 at the same time since Herb Alpert on the Dec. 24, 1966-dated chart (when he, along with the Tijuana Brass, had three titles in the top 10). The most recent act, overall, with at least three albums in the top 10 was Taylor Swift on the March 2, 2024, chart, when she had three in the region — she has held at least three albums concurrently in the top 10 of the chart 22 times. Before Lamar, the last male artist — or anyone aside from Swift — to have at least three albums in the top 10 at the same time was Prince, following his death, in 2016. That year, on the May 14 chart, he logged five titles in the region; and on the May 7 chart, he had three in the top 10. Prince died on April 21, 2016. Luminate, the independent data provider to the Billboard charts, completes a thorough review of all data submissions used in compiling the weekly chart rankings. Luminate reviews and authenticates data. In partnership with Billboard, data deemed suspicious or unverifiable is removed, using established criteria, before final chart calculations are made and published. Best of Billboard Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1 Four Decades of 'Madonna': A Look Back at the Queen of Pop's Debut Album on the Charts Chart Rewind: In 1990, Madonna Was in 'Vogue' Atop the Hot 100
Yahoo
14 hours ago
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Morgan Wallen is country music's biggest star — and resident bad boy. Is that a problem?
At the end of a March episode of Saturday Night Live where he had just performed as a musical guest, Morgan Wallen gathered onstage with the cast as they said their goodbyes. With his trucker hat nearly covering his eyes, the 32-year-old from small-town Tennessee nodded his thanks to host Mikey Madison and darted abruptly from center stage and past the audience. He seemingly wandered all the way to the airport, where he snapped a photo of a small plane and put it on his Instagram story. 'Get me to God's country,' he captioned it. That sparked a firestorm of responses, memes and eventually merch over the next few days. Was Wallen rude, ungrateful or annoyed with the celebrity worship and lifestyle of New York City? Was he right to be? The incident, though odd, didn't dull Wallen's shine or put a damper on his massive and ever-increasing popularity. Fresh off the May 16 release of his 37-track record I'm the Problem, Wallen already has both the top song and the top album in the country. In fact, it's the biggest album of the year so far, and every single song landed on the Billboard Hot 100, breaking another record. His latest single, 'What I Want' featuring Tate McRae, has the chance of earning him the honor of 'Song of Summer' for an unprecedented third year in a row. Wallen faced backlash in 2021 for using a racial slur. In his apology, he asked fans not to defend him, saying it was hour 72 of a 72-hour bender. He pleaded guilty to misdemeanor reckless endangerment charges related to a 2024 incident in which he threw a chair off a roof. Wallen's first attempt at performing on SNL in 2020 was nixed because he violated COVID protocols. Now, he's not just surviving attempts at cancellation — he's thriving. As it stands, his polarizing status has made him even more of a star. Marcus K. Dowling, country music reporter at the Tennessean, told Yahoo Entertainment that Wallen wouldn't be such a cultural force if he weren't so talented. He's the most successful country crossover artist since Garth Brooks. 'If the songs were not good, if the songs were not catchy, popular, well-written, all of the things, this would not be an issue. But it is an issue, because every time he puts out an album … there is a population of people that very much do not want Morgan Wallen to succeed,' he said. 'But then he puts out another slate of music, and it's very well-produced and the writing is peerless.' It helps that Wallen is prolific too. By releasing dozens of singles in the last five years, he isn't just driving cultural conversation. He's dominating it. 'You're not talking about a person at that point. You're talking about something that's far greater than that … an avatar of a genre and a movement and society at large,' Dowling said. 'People gravitate toward a bad boy image, first and foremost. Then there's this social construct of country, western, rural, nightlife, college-age entertainment and the relatability of [him singing about how] 'I'm really bad at relationships because I'm in my 20s!' Add that all together, it's a very real thing.' 'If you're playing his songs in Florida, he sounds like your next-door neighbor, but he's singing Drake songs. That's like discovering plutonium by accident. The ultimate mistake of your life,' he added. Dowling said Wallen masterfully appeals to swaths of Gen Z-ers and millennials that are young, sad and ready to party. He's a distinctly self-aware and talented writer, and that makes him really good at curating vibes. Wallen curated the first-ever Sand in My Boots music festival in Gulf Shores, Ala., which took place the same May weekend that he released his latest album. All 40,000 tickets sold out in just two hours. 'Gulf Shores is, indeed, God's country, if on the fourth day, God invented Zyn, the fifth day, Michelob Ultra, and on the sixth day, he declared, 'Let there be scantily clad women walking barefoot in the street!'' Billboard's Meaghan Garvey wrote of her experience at the festival. But if Wallen is the top artist in the country, he's not just dominating towns where people are known to have a good time. He's the most-played artist on TouchTunes jukeboxes across the entire country so far in 2025, according to data the company shared with Yahoo Entertainment. He's racking up nearly double the plays of the next closest act across 65,000 locations nationwide. Chicago is the city where his music is most popular. His songs are relatable to the young people who drive culture, explained Nathan Green, CEO and co-founder of in-store music curation company New Level Radio. 'Wallen's raspy, soulful voice evokes emotion, and his songwriting often delves into relatable experiences like toxic relationships and the struggles of navigating modern life. … Songs that discuss drunken screwups, small-town living and life's issues elevate his persona to fans who feel like they are going through the same things in life,' he told Yahoo Entertainment. 'Wallen's fans tend to see him as relatable and authentic, especially his ability to portray the 'sad, bad boy' character.' Wallen's songwriting and sound transcend genre, which is why it's so appealing to such a wide audience. 'His persona blends old-school country grit with that polished, modern pop-country vibe, which makes him appealing to both younger listeners and more traditional fans,' Americana artist Nate Currin told Yahoo Entertainment. 'Add to that his knack for writing catchy, radio-friendly summer tunes, and it's no surprise he's taken the country scene by storm.' Blending genres isn't just an art form — it's a strategy. Atlanta Cobb, a music consultant and founder of the artistic development program Music Industry Mentor, told Yahoo Entertainment that the fact that Wallen's able to play on multiple genres of radio stations aided his breakout success. 'When you combine radio airplay domination with TikTok virality, you've got the perfect combination for becoming the artist (or song) of the summer,' she said. 'His team is incredibly smart about release strategy — dropping hooky, emotionally resonant tracks right before summer, tapping into themes like heartbreak and nostalgia that soundtrack long drives and late nights.' Wallen easily dominates summer every year because his songs play into the things we associate with the season — going out, driving a truck, drinking whiskey and so on. Dowling said these are common themes in country music because, unlike other genres, it 'remembers its history' and taps into that same iconography. What people don't seem quick to remember, though, is Wallen's history of controversy. It's also possible that they've weighed his talent against it and decided that his music is more important than the things he's done. 'I think his fan base sees him as resilient, worthy of second (or third, or fourth) chances and as a survivor of so-called 'cancel culture' — which all feels to me like it mirrors what's happening in the political sphere,' Amy Crawford, vice president of creative development at branding agency MassiveMusic, told Yahoo Entertainment. 'His new album is titled I'm The Problem — he is marketing, and his fan base is rooting for his … redemption.' There are a lot of people who would agree with Wallen's album title and wish he'd go away. 'Depending on where you fall on the ideological spectrum … he's somebody who should be gone. But then you hit play, and 'I'm the Problem' comes on, and you're stuck,' Dowling said. 'Fifteen seconds is all the [music streaming services] algorithm needs. You're done.' You listen to 'Whiskey Glasses,' his first big hit, and then 'Broadway Girls,' a Lil Durk song he's featured on. Maybe you hear his previous songs of summer, 2023's 'Last Night' and 2024's 'I Had Some Help' featuring Post Malone, and you just keep listening. 'If you hit play, no matter what you think about this person, no matter what you think about race … or culture yourself, you're minimally going to give this song a spin,' Dowling said. 'And you're probably going to like it and play it again.'
