Atletico de Madrid becomes partner in Rwanda's global tourism push
Kigali, May 1 (UNI) Rwanda and Atletico de Madrid, a Spain-based football club, have entered into a partnership to promote the Visit Rwanda tourism brand, the Rwanda Development Board (RDB) said.
The deal marks Atletico Madrid's first-ever commercial collaboration with an African brand, according to the RDB statement issued Wednesday.
The multi-year partnership, running until June 30, 2028, "reflects Rwanda's strategic ambition to position itself as a premier global hub for investment, tourism, and sports development," Jean-Guy Afrika, chief executive officer of the RDB, was quoted as saying.
As a premium partner, Visit Rwanda will feature prominently on the front of Atletico de Madrid's men's first team training and warm-up kits for the remainder of the current La Liga season, including the Club World Cup.
From next season, the branding will also appear on the women's first team training kits and on the back of official match jerseys for both teams, the statement added.
According to the RDB, the agreement includes significant visibility across Atletico de Madrid's home stadium Riyadh Air Metropolitano, digital platforms and global fan engagement campaigns.
Rwanda has also been designated as the club's official training partner, official tourism destination partner, and official coffee supplier, offering a global stage to promote Rwanda's renowned coffee and hospitality.
Beyond branding and tourism promotion, the collaboration is expected to support the technical development of football in Rwanda by granting young players and coaches access to Atletico de Madrid's world-class expertise and training programs.
Visit Rwanda is the tourism arm of the RDB, which spearheads Rwanda's economic transformation by enabling private sector-led growth.
UNI XINHUA GNK
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
United News of India
21 minutes ago
- United News of India
If one sets goal and work hard, success is guaranteed': Miss World 2025 Suchata
Hyderabad, Jun 1 (UNI) Thailand's Miss World 2025 winner Opal Suchata Chuangsri on Sunday said she believes that 'if one sets a goal and works hard, success is guaranteed'. Last year Miss World Krystyna Pyszková of the Czech Republic crowned Suchata Chuangsri of Thailand at the final colour event held at the Hitex Exhibition Centre in Hyderabad on Saturday night. This is the first time Thailand has won in the history of the pageant and the second Southeast Asian country to receive the title. Speaking reporters at the Trident Hotel here, Suchata while describing her victory, said it is not just her personal win but a victory for every contestant and their purpose. ' I have been working on breast cancer awareness and fundraising in Thailand for the past three years', she said that she plans to work on her purpose project as well as other contestants' purpose projects under the Miss World organization, focusing on women's empowerment and related issues. She mentioned that her service initiatives are expanding worldwide. Expressing her heartfelt gratitude to the Telangana state government, she said "Hyderabad is a very beautiful city. The people here are very friendly. Having such a wonderful experience will be an unforgettable and sweet memory in my life." She stated that this is Thailand's very first Miss World crown, and winning this crown is not only a matter of pride for her but also a great responsibility. "I am indebted to the people of my country as well as everyone who worked for us in Hyderabad," she said. She mentioned that the moment the crown was announced, she was overwhelmed with emotion. 'not only every moment that she spent in Hyderabad, but also his fellow contenders', she said that she would come back to Hyderabad again. The government's hospitality has been amazing from the moment the airport landed, she said and thanked the police and security staff for their hard work. Telangana government has organized such a large event. On behalf of Miss World and Thailand, Suchata said special thanks to the state government. She said the hospitality of the people of Telangana is unforgettable, and the love and affection they showed will always remain in her heart. She mentioned that the dreams, traditions, dance, and music here were very captivating. She remarked that the construction of Ramappa and Charminar is a testament to artistic grandeur and has stood the test of time. Similarly, she praised Ramoji Film City and said she loved the Baahubali set. The 'She Teams' established here for women's safety is a great innovation, she also appreciated the innovations by women in fields such as education, healthcare, and IT. The Hyderabad experience will remain a lifelong memory, she added. UNI KNR GNK
News18
22 minutes ago
- News18
Shreyas Iyer Creates History, Becomes 1st Captain In The World To...
Last Updated: Shreyas Iyer is leading Punjab Kings in IPL 2025, and he played a match-winning knock for the Mohali-based franchise in Qualifier 2 against Mumbai Indians. Shreyas Iyer is leading Punjab Kings in IPL 2025, and on Sunday (June 1), he entered his name in the history books by becoming the first captain in the world to lead three different teams to the IPL final. Iyer played a super knock for the Mohali-based franchise in the second qualifier of IPL 2025 against Mumbai Indians at Narendra Modi Stadium in Ahmedabad and helped them chase down the 204-run target to book a place in the IPL 2025 final. Iyer made his captaincy debut in the IPL for Delhi Capitals during the 2018 edition and led them to the IPL final in the 2020 edition, where they finished as runner-up. He captained Kolkata Knight Riders in IPL 2022 and 2024 and won his maiden IPL title as captain with the Kolkata-based franchise last year. By leading PBKS to the IPL 2025 final, Iyer also becomes the fourth captain in the world after MS Dhoni, Rohit Sharma and Hardik Pandya to play back-to-back IPL finals and the first captain to play back-to-back finals with two different teams. advetisement Captains to play back-to-back IPL finals MS Dhoni – Chennai Super Kings (2010, 2011, 2012, 2013) and (2018, 2019) Rohit Sharma – Mumbai Indians (2019 2020) Hardik Pandya – Gujarat Titans (2022 2023) Shreyas Iyer – Kolkata Knight Riders (2024) and Punjab Kings (2025) Watch CNN-News18 here. Stay updated with all the latest news on IPL 2025, including the schedule, Points Table, IPL Orange Cap, and IPL Purple Cap. Get latest Cricket news, live score and match results on News18. Download the News18 App to stay updated! First Published: June 02, 2025, 01:37 IST
Mint
22 minutes ago
- Mint
New World's Bond Coupon Delay Raises Three Questions
(Bloomberg Opinion) -- In the bond world, not calling a perpetual is bad. But not repaying coupon? That's way worse. Hong Kong-based New World Development Co.'s decision to defer interest payments on four perpetual notes took investors by surprise. While this is by no means an action of default — a perpetual resembles an equity when business conditions get tough — it's nonetheless a highly unconventional move. As such, the real estate developer, controlled by the family empire of tycoon Henry Cheng, must clarify the confusion it has created among investors and bankers. There are three main questions worth asking. First, why is New World deferring its coupon payments now? It's negotiating with banks HK$87.5 billion ($11.2 billion) of refinancing in the hope of completing a deal by the end of June. As of Friday, lenders had committed more than HK$35 billion, or about 40% of the total. It's worth noting that this deferral could save the developer only about HK1.8 billion annually. By all means, not paying perpetual coupons is a credit-negative event, especially in the eye of Chinese banks, which might be stepping in to replace foreign lenders if the latter cut their credit lines. On the mainland, most perpetuals are issued by creditworthy state-owned companies, such as big banks and industrials, which habitually redeem at the first reset date and repay all interest. So why is New World rocking the boat when it should put on a performance and behave like a pristine investment-grade borrower instead? This brings us to the second question: How tight is New World's liquidity position? Companies with decent cash flow might want to keep paying coupons until the mega loan deal is sealed first. Up to the company's surprise announcement, investors could have been forgiven for thinking that the developer was troubled but not distressed. After all, New World has got some strong tailwinds. A recent plunge in Hong Kong's benchmark borrowing rate is boosting demand for home purchases. Last week, a luxury residential project in the city's southern district, which New World owns 50% of, pulled in more than HK$1 billion. For the fiscal year ending June, Bloomberg Intelligence expects the company to beat its Hong Kong sales target of HK$11 billion by 10%. Business is picking up in mainland China as well. The developer has raised its sales target by 27% to 14 billion yuan ($2 billion). Going forward, investors will be skeptical of New World's liquidity position. As of 2024 year-end, it had HK$21 billion in cash. But the company does not disclose what percentage is being held in mainland China, which has various capital controls. In other words, money onshore may not be easily transferred to Hong Kong for debt repayments. In addition, is that seemingly large cash pile from five months ago still unrestricted? Third, will there be any spillover? The Cheng family is probably trying hard to ring fence and ensure New World's woes don't affect other parts of its business empire, such as Chow Tai Fook Jewellery Group Ltd., or toll roads operator CTF Services Ltd. But for the rest of us, the more pertinent question is whether Hong Kong's reputation as a creditworthy community is still intact. Unlike mainland Chinese companies that don't have a long track record and thus have to swallow stringent lending conditions, the city's blue-chip names have for decades enjoyed lenient and cozy relationships with creditors. Unfortunately, New World's surprise coupon deferral is eroding that mutual trust and raising some very uncomfortable questions. More From Bloomberg Opinion: This column reflects the personal views of the author and does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners. Shuli Ren is a Bloomberg Opinion columnist covering Asian markets. A former investment banker, she was a markets reporter for Barron's. She is a CFA charterholder. More stories like this are available on
