BMW's Imminent 2026 Price Increases Won't Affect Every Model
BMW's X5 M and X6 M Competitions will be $2,500 more expensive from July, which represents the biggest increase in dollars - but not necessarily the biggest increase percentage-wise. While the MSRP for the hottest X5 is $127,200 now, it will rise to $129,700. The X6 M is currently listed for $132,100, so will go for $134,600 once the increase takes effect.
Fortunately, more modest increases await BMWs at the more affordable end of the scale. The cheapest BMW 4 Series will be $1,100 pricier; it currently starts at $51,500. The same $1,100 increase will apply to the base BMW Z4. The six-cylinder Z4 M40i, which will remain in production for longer than expected, may receive a slightly higher price bump.
A few days ago, the pricing of the 2026 BMW M3 was leaked, and it's going to be $2,380 more expensive than before, now reaching $78,400. This price excludes the destination charge. The quickest M3 Competition with xDrive all-wheel drive will cost $87,700 before destination charges.
Despite this increase, the base M3 is still a lot cheaper than the 2025 Mercedes-AMG C63 S E Performance, which starts at $86,050.
Not every 2026 BMW will see a price hike in July. All EVs are excluded, along with the M2 and any 2025 models. Furthermore, the cheapest new BMW currently costs $39,600, and that's for the 228 Gran Coupe. Even a relatively small increase would mean that there are no more new BMWs for below $40k. However, the 2026 Gran Coupe will also be excluded from the price jump.
On the whole, it appears BMW has done a decent job of mitigating the effects of tariffs. We know that BMW, along with fellow German automakers Volkswagen and Mercedes, are in talks with Washington to reach a potential tariff deal. If successful, the deal could lower or offset tariffs for models imported into the United States.
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