Shoppers spot new Marmite flavour back on shelves months after it was axed as discontinued spread returns
Unilever, which makes Marmite, discontinued the popular cupboard staple last year leaving shoppers very unhappy.
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But now Marmite Peanut Butter has made a stunning return to the shelves and it's here to stay.
The nutty and yeasty breakfast spread first appeared on shelves in 2019 causing a stir, but was discontinued nine months ago.
However, The Sun reported last month that Unilever has reintroduced it to shelves with shoppers able to pick it up from Tesco, Sainsbury's and Ocado.
We've also spotted the 225g tub on sale at Co-op too.
Alongside Tesco, they're selling it for £3 while Ocado is stocking it for £3.50 and Sainsbury's for £3.35.
And fans have already starting clocking the returning favourite on supermarket shelves.
One eagle-eyed shopper shared their find on Facebook group Food Finds UK.
Excited customers flocked to the comments to express their excitement at the beloved spread's return.
One said: "Oh yes, it's back!
"I was gutted when they stopped making it and tried several ways to make my own but it never tasted the same."
"Wow it's back, I heard it wasn't getting made anymore," exclaimed another.
"Fantastic it's back as I love it!"
A third customer added: "My favourite snack, it's perfect for a quick snack or adding some crunch to your meals.
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"The price seems really reasonable too."
Unilever confirmed it had axed Marmite Peanut Butter last September with a spokesperson adding: "We're always reviewing our ranges to make sure our products reflect shopper preferences, whilst also focusing on new innovations."
"Whilst we will no longer be making Marmite peanut butter, we are working on some new and exciting launches within our licensing range to bring our iconic Marmite flavour to shoppers in new ways and formats."
Retailers and manufacturers regularly discontinue products and items based on customer sales and trends.
Marmite Peanut Butter is not the only comeback we've seen recently either.
From an iconic retro sweet to a nostalgic noughties chocolate bar, a whole host of discontinued snacks and drinks are returning to UK shelves this month.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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