Berkshire Bank to debut Super Bowl ad featuring Derrick White
CHICOPEE, Mass. (WWLP) – Berkshire Bank is set to make a splash during Super Bowl LIX on Feb. 9 with a new TV spot promoting Berkshire One, its digital-first banking platform.
The ad will feature Olympic gold medalist and NBA champion Derrick White, the bank's newest brand ambassador, highlighting the perks and benefits of banking with Berkshire One.
Viewers in central and eastern Massachusetts, Berkshire County, New York's Capital Region, and Vermont will get an exclusive first look at the commercial during the Big Game. The ad aims to showcase how Berkshire One is revolutionizing digital banking with a range of premium features, including:
Cell phone insurance coverage
Stream On! – a promotion that offers up to $15 per month toward qualified streaming services for 24 months
A $200 Big Game bonus for opening a new checking account
'If banking were a sport, Berkshire One would be our championship lineup,' said Sumant Pustake, executive vice president, chief strategy and marketing officer at Berkshire Bank. 'Catch the new Berkshire One TV spot and see for yourself how Berkshire Bank is changing the game.'
White, known for his leadership and excellence on and off the court, brings his winning mentality and dedication to teamwork to the Berkshire One brand. As a brand ambassador, he will help promote the suite of digital banking solutions designed to make banking more convenient, secure, and accessible.
In addition to its no monthly account fees and no minimum balance requirements, Berkshire One offers enhanced fraud protection and ATM fee reimbursements, making it a game-changer in digital banking.
For more details on Berkshire One and its benefits, visit their website.
WWLP-22News, an NBC affiliate, began broadcasting in March 1953 to provide local news, network, syndicated, and local programming to western Massachusetts. Watch the 22News Digital Edition weekdays at 4 p.m. on WWLP.com.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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