How a Strategic Alliance Empowered 500 Women to Lead, Grow, and Thrive
Women Choice , under the leadership of Nezha Alaoui, celebrates a transformative year of collaboration with Loubna Imenchal, leader in the Tech industry through the initiative 'Connect2Elevate' Together, they have championed the advancement of women's careers, professional development, and leadership growth across the Middle East and beyond.
Reflecting on a Year of Impact
The collaboration between Nezha Alaoui and Loubna Imenchal has delivered powerful results building a loyal audience around the Connect2Elevate program and creating a space for meaningful connections and lasting impact.
Over 550 women professionals attended the monthly events in 2024 , reflecting strong cross-industry engagement and interest with goals to scale in 2025 and beyond.
, reflecting strong cross-industry engagement and interest with goals to scale in 2025 and beyond. Distinguished female leaders shared powerful personal stories and actionable leadership strategies , enriching each gathering with insight and inspiration.
, enriching each gathering with insight and inspiration. Connect2Elevate community grew by 300% in one year , significantly expanding the program's reach, influence, and impact.
, significantly expanding the program's reach, influence, and impact. Workshop sessions led by professional speakers received overwhelmingly positive feedback, with participants praising the high-quality content and the opportunity to access them free of charge through the community.
A participant survey conducted during the year revealed key priorities among attendees:
Career goals : skill development, promotions, career transitions, work-life balance, and financial advancement.
: skill development, promotions, career transitions, work-life balance, and financial advancement. Preferred formats : in-person workshops, personalized coaching, and mentorship programs.
: in-person workshops, personalized coaching, and mentorship programs. Key areas of interest: wellness and health, leadership skills, business development, and sales.
In response, tailored workshops, mentorship sessions, and leadership programs were introduced, directly addressing these needs and empowering women with actionable tools.
Notable Events and Locations
Key events under the 'Connect to Elevate' initiative were hosted primarily at Dubai's prestigious Capital Club, with additional sessions expanding to Abu Dhabi's Conrad Etihad Towers and Riyadh's Fairmont Hotel. These venues provided dynamic spaces for meaningful connections, learning, and growth.
Voices Behind the Vision
Nezha Alaoui, Founder of Women Choice, shared, 'This collaboration has been extraordinary in translating ambition into action. Beyond numbers, the real success lies in the empowerment stories, the bold career moves, and the communities built through our shared vision.'
Loubna Imenchal, Founder and CEO of Connect2Elevate reflected, 'When women come together with purpose, the impact is profound. This journey has reaffirmed my belief that leadership is about opening doors for others and creating space for new voices to rise.'
Looking Ahead with Purpose
Inspired by the achievements of the past year, Nezha Alaoui and Loubna Imenchal remain committed to expanding the impact of their collaboration, empowering more women to thrive in leadership, business, and beyond.
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Web Release
5 days ago
- Web Release
How a Strategic Alliance Empowered 500 Women to Lead, Grow, and Thrive
Women Choice , under the leadership of Nezha Alaoui, celebrates a transformative year of collaboration with Loubna Imenchal, leader in the Tech industry through the initiative 'Connect2Elevate' Together, they have championed the advancement of women's careers, professional development, and leadership growth across the Middle East and beyond. Reflecting on a Year of Impact The collaboration between Nezha Alaoui and Loubna Imenchal has delivered powerful results building a loyal audience around the Connect2Elevate program and creating a space for meaningful connections and lasting impact. Over 550 women professionals attended the monthly events in 2024 , reflecting strong cross-industry engagement and interest with goals to scale in 2025 and beyond. , reflecting strong cross-industry engagement and interest with goals to scale in 2025 and beyond. Distinguished female leaders shared powerful personal stories and actionable leadership strategies , enriching each gathering with insight and inspiration. , enriching each gathering with insight and inspiration. Connect2Elevate community grew by 300% in one year , significantly expanding the program's reach, influence, and impact. , significantly expanding the program's reach, influence, and impact. Workshop sessions led by professional speakers received overwhelmingly positive feedback, with participants praising the high-quality content and the opportunity to access them free of charge through the community. A participant survey conducted during the year revealed key priorities among attendees: Career goals : skill development, promotions, career transitions, work-life balance, and financial advancement. : skill development, promotions, career transitions, work-life balance, and financial advancement. Preferred formats : in-person workshops, personalized coaching, and mentorship programs. : in-person workshops, personalized coaching, and mentorship programs. Key areas of interest: wellness and health, leadership skills, business development, and sales. In response, tailored workshops, mentorship sessions, and leadership programs were introduced, directly addressing these needs and empowering women with actionable tools. Notable Events and Locations Key events under the 'Connect to Elevate' initiative were hosted primarily at Dubai's prestigious Capital Club, with additional sessions expanding to Abu Dhabi's Conrad Etihad Towers and Riyadh's Fairmont Hotel. These venues provided dynamic spaces for meaningful connections, learning, and growth. Voices Behind the Vision Nezha Alaoui, Founder of Women Choice, shared, 'This collaboration has been extraordinary in translating ambition into action. Beyond numbers, the real success lies in the empowerment stories, the bold career moves, and the communities built through our shared vision.' Loubna Imenchal, Founder and CEO of Connect2Elevate reflected, 'When women come together with purpose, the impact is profound. This journey has reaffirmed my belief that leadership is about opening doors for others and creating space for new voices to rise.' Looking Ahead with Purpose Inspired by the achievements of the past year, Nezha Alaoui and Loubna Imenchal remain committed to expanding the impact of their collaboration, empowering more women to thrive in leadership, business, and beyond.
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Moroccan Roots, Global Reach: Loubna Imenchal's Journey Loubna Imenchal leads the Enterprise Business for AMETCA at Logitech, managing strategy and operations across Africa, the Middle East, Turkey, and Central Asia. With a focus on driving growth, building high-performing teams, and expanding enterprise solutions, she plays a key role in strengthening Logitech's presence across diverse and evolving markets. Throughout her career, Imenchal has navigated traditionally male-dominated industries, advocating for greater representation in technology and emphasizing the value of inclusive leadership in achieving long-term business success. A Foundation Built on Strength Loubna's story begins in Morocco, where her childhood was shaped by the extraordinary example of her mother, a woman who embodied resilience. 'My mother raised three children, pursued higher education, and managed a family business all at once,' Loubna recalls. Watching her mother master the art of balance, while operating with integrity and determination, left an indelible mark. 'She taught me that persistence, ethics, and responsibility are the keys to success. That foundation has guided me through every challenge in my career.' In a country where strides have been made to improve education for women, especially in urban areas, barriers still persist. Traditional mindsets and systemic inequalities linger, particularly in rural communities. But for Loubna, these societal challenges fueled her drive to prove that women belong in the boardroom, the lab, and the innovation hub. 'More women are entering tech and business,' she says, 'but we still face gender biases. The key is representation, mentorship, and resilience.' Blending Theory with Practice Loubna's education reflects her practical, forward-thinking mindset. While working at Alcatel North Africa, she simultaneously pursued her MBA at the prestigious Ecole des Ponts Business School. Juggling a demanding academic schedule with the realities of corporate life was no easy feat. Yet, this dual experience proved invaluable. 'It taught me how to apply theoretical knowledge directly to business challenges,' she shares. 'You don't just learn strategy, you live it.' A Career Forged in Unlikely Spaces Unlike many in the tech industry, Loubna's career began in engineering, without the traditional engineering background. In high-stakes roles like Business Unit Director at Honeywell and Vice President EMEA at Johnson Controls, she faced skepticism head-on. 'There was always that initial doubt,' she admits. 'But I focused on what matters: the customer. Delivering results built credibility and silenced the doubters.' This market-driven approach, grounded in understanding real customer needs, has been a cornerstone of her success. Leading experienced teams, some with decades of tenure, Loubna earned respect through outcomes, not titles. 'Leadership isn't given. It's proven.' Entering the Tech Arena What brought Loubna into the world of technology? A passion for creating impact and shaping the next generation. 'Tech has the power to transform, but women need to be at the table. We make up over half the global population and hold immense purchasing power, why wouldn't we be part of the decision-making process?' she asks. Still, tech remains a field where women must often work twice as hard to prove their worth. Beyond the external challenges of bias, there's an internal battle many women face: self-doubt. Loubna is determined to dismantle both. 'We need to own our place, advocate for ourselves, and create environments where diverse voices are truly valued.' Turning Setbacks into Strategy One of the greatest obstacles in Loubna's path has been what she calls 'second-generation gender bias', the subtle, often unconscious biases that limit opportunities for women. 'It's not always overt discrimination,' she explains. 'It's systemic. It's cultural. But we can tackle it through education, empowerment, and safe spaces where women can share, support, and strategize.' For Loubna, authentic leadership has been her compass. Rather than conforming to outdated stereotypes, she remains anchored in her purpose: driving real change through collaboration, innovation, and inclusivity. Leading at Logitech: Impact at Scale Today, as the Head of Enterprise Business for AMETCA at Logitech, Loubna leads with purpose and passion. Responsible for driving growth and strategy across an incredibly diverse region, she has overseen significant revenue increases and built high-performing, multicultural teams. But beyond the numbers, it's Logitech's commitment to inclusion that excites her most. 'We believe innovation comes from diverse perspectives,' she says. Through partnerships like Girls Who Code, Logitech is equipping the next generation of female tech leaders with both tools and opportunities. 'Seeing these young women explore STEM, knowing we're helping shape their futures, that's incredibly rewarding.' A Message for the Next Generation For women contemplating a career in tech, Loubna's advice is as practical as it is empowering: 'Don't be deterred by male-dominated environments. Your success depends on your skills, your results, and your ability to collaborate and lead. Know your rights, educate yourself on your contracts and labor laws, and most importantly, never underestimate the value of your unique perspective.' As industries push forward into the next era of digital transformation, Loubna Imenchal is focused on ensuring that progress is both sustainable and inclusive, setting a standard for leadership that balances results with responsibility.
