Sydney Sweeney's American Eagle ad blasted as ‘Nazi propaganda' by crazed woke mob over jeans-genes pun

Sky News AU

29-07-2025

Leftist TikTok is in full pitchfork-and-torch mode after a new ad for American Eagle jeans featuring actress Sydney Sweeney used a play on words, with some claiming it's full-on Nazi propaganda.
The ad features Sweeney, 27, clad in a pair of the brand's jeans and a denim jacket, talking about her jeans/genes.
'Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color,' she intones in a spot.
'My jeans are blue,' she says as she flashes her blue eyes.
The clip went viral after it was posted by a Sweeney fan account — but then the account later went private following the backlash on Sunday.
Another, longer ad uses the same punny tagline.
'I'm not here to tell you to buy American Eagle jeans. And I definitely won't say they're the most comfortable jeans I've ever worn, or that they make your butt look amazing. Why would I need to do that?' she says in the 30-second spot.
'But if you said that you want to buy the jeans, I'm not gonna stop you. But so we're clear, this is not me telling you to buy American Eagle jeans,' she says as the text 'Sydney Sweeney has great jeans' appears on the screen and a male voiceover reads the words.
This play on the homophone of 'jeans' and 'genes' was enough to trigger the woke mob, with many on the left interpreting it as a nod to eugenics, with some going so far as to outright call it 'Nazi propaganda.'
'I thought it was gonna be, like, kinda bad, but wow. That's gonna be in history books!' one TikTok user posted.
'I will be the friend that's too woke, but those Sydney Sweeney American Eagle ads are weird. Like, fascist weird. Like Nazi propaganda weird,' another user with a septum piercing mused.
'Like, a blonde-haired, blue-eyed white woman is talking about her good genes. That is Nazi Propaganda,' she added.
Another TikTokker made a video bemoaning the ad, saying, 'If you haven't seen or comprehended how bad it is, I need you to open your f****** eyeballs and listen. This is Nazi s***. Pure Nazi s***,' she brayed.
'Saying that a blonde-hair, blue-eyed girl has 'good genes' is Nazi s***.'
Journalist Robby Soave called the manufactured outrage 'quite possibly the stupidest, most-likely-to-backfire liberal overreach social media pile-on in the history of the internet.'
The jeans ad isn't the first time the blonde bombshell drew fire from the left as a tool of some nefarious pro-white plot.
Last year, after her cleavage-bearing appearance on 'Saturday Night Live,' outlets like Slate spilled ink decrying a small handful of right-leaning publications, cheekily declaring the publicly accepted ogling of an attractive white lady as a sign of the 'death of wokeness.'
The lefty outlet wrote that the starlet's ascent 'is very good news for a certain population of people who were waiting for a movie star exactly like her — someone white, blonde and all-American who, unlike Taylor Swift, hasn't yet provided the right with a reason to see her as a threat.'
American Eagle has described the Sweeney campaign as 'a return to essential denim dressing,' and are using the high-profile endeavor to benefit charity.
The brand has enlisted the A-lister to launch 'The Sydney Jean' — a limited-run pair of jeans featuring a butterfly on the back pocket, representing domestic violence awareness — an issue Sweeney herself is passionate about, the company says.
To benefit the cause, 100% of the purchase price of the 'Sydney Jeans' will be donated to Crisis Text Line, a nonprofit offering free, 24/7 confidential mental health support.
Wall Street has been enthusiastic about the flirty new ad campaign, American Eagle's stock has surged nearly 17% in the five days since its debut.
Originally published as Sydney Sweeney's American Eagle ad blasted as 'Nazi propaganda' by crazed woke mob over jeans-genes pun