Campaign's Creative Faces to Watch 2025 – Adela Fataliyeva, Senior Art Director, Science & Sunshine
Campaign's Creative Faces to Watch 2025 – Adela Fataliyeva, Senior Art Director, Science & Sunshine
Age: 29
Nominated by Nicolas Garcia, Creative Director:
You can't teach the kind of vision, taste, and passion for craft that Adela has. She might not be the loudest creative leader in the room, but her work speaks volumes—and the impact of her creativity is impossible to ignore. She joined the agency in 2022 and quickly became one of our most valuable creative talents, helping bring in new businesses and a fair share of awards (including a silver trophy at the UAE Young Lions competition). Now, I don't say this nearly as often as I should, but I'm incredibly proud and grateful for having her on our team.
Career highlights
An art director, researcher, weird insight finder, and just a girl who has been exploring and still trying to understand the multifaceted world of advertising for the past six years. My curiosity has always driven me toward various disciplines and luckily landed me in a creative field where I can continuously expand my knowledge and skill set, understand the intricacies of human behaviour, and learn about literally anything depending on the project I am working on. But what I still find particularly thrilling in our work if it resonates with people on a profound level, evoking bright emotions and positive feelings.
Guiding principles
Never forget to appreciate everyone's work no matter what their title is. The ideas become so much stronger when you trust others to input. And please stay light-hearted, leave space for some humour. Sometimes we become too serious and keep losing touch with reality and our childish selves.
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