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THE SCIENCE FROW IS OFFICIALLY IN — AND IT'S NEVER LOOKED THIS CHIC AS KATE MOSS GOES BACK TO SCHOOL AT THE LYMA LONDON LECTURE.

THE SCIENCE FROW IS OFFICIALLY IN — AND IT'S NEVER LOOKED THIS CHIC AS KATE MOSS GOES BACK TO SCHOOL AT THE LYMA LONDON LECTURE.

Web Release13-07-2025
THE SCIENCE FROW IS OFFICIALLY IN — AND IT'S NEVER LOOKED THIS CHIC AS KATE MOSS GOES BACK TO SCHOOL AT THE LYMA LONDON LECTURE.
Style icons, influencers, socialites, doctors and experts gathered yesterdat in London's Marylebone as LYMA's Laser PRO science lecture became the latest arena for the style set. Kate Moss, Sabrina Elba, Ashley Roberts, Amanda Cronin and Gaby Roslin joined founder Lucy Goff and Plastic Surgeon, Dr Graeme Glass.
The LYMA science lecture has been curated to educate on the technology and science behind the LYMA Laser PRO. The celebrity-loved skincare device launched in the UK a year ago and in the US in April of this year and has exceeded all sales expectations since the stateside launch. Dr Graeme Glass PhD, FRCS (Plast) unveiled his published clinical study proving the LYMA Laser technology triggers an unprecedented cellular response.
Loved by Martha Stewart, Paris Hilton, Miranda Kerr, Carey Mulligan, Kate Beckinsale and Rosie Huntington Whiteley
LYMA Laser PRO uses the world's most advanced anti-ageing cold laser technology that has 'cracked the code' for superior collagen production and transforms everything from wrinkles, cellulite, redness, scarring and pigmentation to post-surgical recovery with zero pain and zero downtime.
LYMA Laser and LYMA Laser PRO are available at lyma.life
The LYMA Laser PRO takes the unrivalled power of the original cult-favourite LYMA Laser and trebles it – 3x bigger, 3x faster.
Plastic surgeons and dermatologists are already stating that the LYMA Laser PRO is the beauty launch of a generation for its ability to stop the aging clock, using high-powered and precise, low-level laser technology to stimulate collagen production leading to youthful, radiant, skin.
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THE SCIENCE FROW IS OFFICIALLY IN — AND IT'S NEVER LOOKED THIS CHIC AS KATE MOSS GOES BACK TO SCHOOL AT THE LYMA LONDON LECTURE.
THE SCIENCE FROW IS OFFICIALLY IN — AND IT'S NEVER LOOKED THIS CHIC AS KATE MOSS GOES BACK TO SCHOOL AT THE LYMA LONDON LECTURE.

Web Release

time13-07-2025

  • Web Release

THE SCIENCE FROW IS OFFICIALLY IN — AND IT'S NEVER LOOKED THIS CHIC AS KATE MOSS GOES BACK TO SCHOOL AT THE LYMA LONDON LECTURE.

THE SCIENCE FROW IS OFFICIALLY IN — AND IT'S NEVER LOOKED THIS CHIC AS KATE MOSS GOES BACK TO SCHOOL AT THE LYMA LONDON LECTURE. Style icons, influencers, socialites, doctors and experts gathered yesterdat in London's Marylebone as LYMA's Laser PRO science lecture became the latest arena for the style set. Kate Moss, Sabrina Elba, Ashley Roberts, Amanda Cronin and Gaby Roslin joined founder Lucy Goff and Plastic Surgeon, Dr Graeme Glass. The LYMA science lecture has been curated to educate on the technology and science behind the LYMA Laser PRO. The celebrity-loved skincare device launched in the UK a year ago and in the US in April of this year and has exceeded all sales expectations since the stateside launch. Dr Graeme Glass PhD, FRCS (Plast) unveiled his published clinical study proving the LYMA Laser technology triggers an unprecedented cellular response. Loved by Martha Stewart, Paris Hilton, Miranda Kerr, Carey Mulligan, Kate Beckinsale and Rosie Huntington Whiteley LYMA Laser PRO uses the world's most advanced anti-ageing cold laser technology that has 'cracked the code' for superior collagen production and transforms everything from wrinkles, cellulite, redness, scarring and pigmentation to post-surgical recovery with zero pain and zero downtime. LYMA Laser and LYMA Laser PRO are available at The LYMA Laser PRO takes the unrivalled power of the original cult-favourite LYMA Laser and trebles it – 3x bigger, 3x faster. Plastic surgeons and dermatologists are already stating that the LYMA Laser PRO is the beauty launch of a generation for its ability to stop the aging clock, using high-powered and precise, low-level laser technology to stimulate collagen production leading to youthful, radiant, skin.

Campaign's Creative Faces to Watch 2025 – Adela Fataliyeva, Senior Art Director, Science & Sunshine
Campaign's Creative Faces to Watch 2025 – Adela Fataliyeva, Senior Art Director, Science & Sunshine

Campaign ME

time05-04-2025

  • Campaign ME

Campaign's Creative Faces to Watch 2025 – Adela Fataliyeva, Senior Art Director, Science & Sunshine

Campaign's Creative Faces to Watch 2025 – Adela Fataliyeva, Senior Art Director, Science & Sunshine Campaign's Creative Faces to Watch 2025 – Adela Fataliyeva, Senior Art Director, Science & Sunshine Age: 29 Nominated by Nicolas Garcia, Creative Director: You can't teach the kind of vision, taste, and passion for craft that Adela has. She might not be the loudest creative leader in the room, but her work speaks volumes—and the impact of her creativity is impossible to ignore. She joined the agency in 2022 and quickly became one of our most valuable creative talents, helping bring in new businesses and a fair share of awards (including a silver trophy at the UAE Young Lions competition). Now, I don't say this nearly as often as I should, but I'm incredibly proud and grateful for having her on our team. Career highlights An art director, researcher, weird insight finder, and just a girl who has been exploring and still trying to understand the multifaceted world of advertising for the past six years. My curiosity has always driven me toward various disciplines and luckily landed me in a creative field where I can continuously expand my knowledge and skill set, understand the intricacies of human behaviour, and learn about literally anything depending on the project I am working on. But what I still find particularly thrilling in our work if it resonates with people on a profound level, evoking bright emotions and positive feelings. Guiding principles Never forget to appreciate everyone's work no matter what their title is. The ideas become so much stronger when you trust others to input. And please stay light-hearted, leave space for some humour. Sometimes we become too serious and keep losing touch with reality and our childish selves. Go back to main article: Campaign's Creative Faces to Watch 2025

Jenan converts ‘villain' Monther Rayahneh with Ramadan Made Good gutsy campaign
Jenan converts ‘villain' Monther Rayahneh with Ramadan Made Good gutsy campaign

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time13-03-2025

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Jenan converts ‘villain' Monther Rayahneh with Ramadan Made Good gutsy campaign

Local UAE-based food brand Jenan has launched a gutsy campaign for Ramadan. Disrupting the score of overly sentimental Ramadan campaigns, Jenan has partnered with marketing agency Blink to demonstrate the effect of 'Ramadan Made Good' on one of the Arab world's most recognised cinematic villain, Monther Rayahneh. The month-long Ramadan social media film campaign – with multiple executions across three teasers, including 90s, 60s and 30s – was brought to life by ideation agency Blink, media agency Hearts & Science, and Cairo-based production house Fingerprint Media Production. In conversation with Campaign Middle East, Fouad Abdel Malak, Chief Creative Officer at Blink, said, 'In the Middle East, Ramadan is the season for TV. During this period for reflection and devotion, families spend more time together – often in front of a common screen, watching drama series made and broadcasted especially for the Holy Month. Meanwhile every show is a runway for food brands, battling for top-of-mind awareness through advertising,' Facing the challenge of standing out in market dominated by global brands with seemingly endless marketing budgets, Jenan and its partners found a way to gain top of mind awareness without competing on media spend. Abdel Malak explained, 'Jenan's brand slogan is 'Food Made Good'. To demonstrate this, we partnered with Monther Rayahneh, the villain in more than 70 Arab films and 30 Arab TV series. Monther suddenly became the hero in a series of cinematic films, showing his love for food and how he works hard in the kitchen to make sure his guests better enjoy his iftar … or else.' Strategy and rollout of the Jenan social campaign These films were placed within the advertising slots of popular TV series, many of which featured Rayahneh in his usual role. 'The contrast between characters made for talkable entertainment and became Ramadan's unexpected hit,' Abdel Malak said. 'By transforming Rayahneh — widely recognised as the region's most notorious 'bad guy' — into a symbol of goodness, the campaign delivered a powerful narrative shift. This unexpected, yet culturally resonant transformation, captured audience attention, creating buzz and driving strong emotional engagement,' he added. Success metrics of the campaign The campaign also leveraged Rayahneh's large following of more than 2 million avid fans, who amplified reach and ensured the campaign's message spread widely. Beyond traditional success metrics such as sales uplift and ad recall, the collaboration created a memorable cultural moment, reinforcing Jenan's 'Food Made Good' positioning by showing how good food can inspire positive change​. Through the campaign, the brand has witnessed a 117 per cent sales up lift compared with the previous year. The campaign videos have been among the Top 3 most trending Tik Tok video for the last month, which is an achievement considering the competitive media spend of more established brands. Within the first week of its launch, the campaign witness 192 million impressions, reached 25.5 million people, and garnered 19 million views, with higher than planned engagement rate of 0.19 per cent. The campaign will continue running through the Holy Month of Ramadan. CREDITS: Client: Jenan Ideation Agency: Blink: The Agency (Dubai, UAE) Fouad Abdel Malak (Chief Creative Officer) Michael Fillon (Digital Creative Director) Karim Salman (Managing Director) Jose David Morales Prieto (Creative Director) Gerard Fadel (Group Account Director) Production Agency: Fingerprint Media Production (Cairo, Egypt) Morcous Adel (Director & Founder)

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