IQOS Collaborates with Italian Design Brand SELETTI: Introducing the ‘Curious X: Sensorium Piazza' at Milan Design Week
'Curious X: Sensorium Piazza' – the new project that IQOS brings with the signature of SELETTI – is the name of the installation which will be available at Opificio 31, inside Tortona Rocks from April 7 to 13 2025. This bold reimagination of the traditional Italian Piazza is a multisensory space where people will meet, converse and connect. The installation bridges the physical and digital worlds, creating an unexpected dimension where art and technology intertwine to create meaningful and extraordinary interactions.
'Our collaboration with SELETTI is driven by the shared belief that curiosity paves the way to groundbreaking creativity which inspires us to connect, explore new possibilities beyond the limits and challenge the status quo. Being forever curious at IQOS is what ultimately enables our quest for the continuous development of better smoke-free alternatives versus smoking,' said Stefano Volpetti, PMI's President of Smoke-Free Products & Chief Consumer Officer.
The project also marks the debut of the new experiential platform IQOS Curious X, intended to deliver inspiring experiences to the brand's ever-growing community of adult consumers.
Curiosity—the engine of creativity and innovation—is at the heart of the journey experienced by the over 32 million users of IQOS globally. Curiosity is at the core of IQOS' quest to continuously innovate for the better, and this will be brought to life through a yearlong collaboration with SELETTI.
The Piazza becomes an invitation to be curious and is influenced by SELETTI's approach—between classic and contemporary aesthetics and IQOS' passion to evolve beyond the ordinary. Through a multi-platform installation, featuring dynamic technologies and an ever-changing digital canvas molded by real-life interactions, the Piazza will transform itself from day to night into an archive of human connections—processing the memories, voices, and
figures of those who pass through the exhibit. Paying homage to the bold contrasts and pop reinterpretations typical of SELETTI's work while at the same time experimenting with innovative codes, Sensorium Piazza transforms each guest from spectator to main character.
'(R)evolution is our primary philosophy. It is a philosophy that makes us think in a new way. It is precisely this philosophy that has allowed us to involve other product sectors. Creativity is essentially innovation. You always have to do something that no one has ever done before,' said Stefano Seletti, SELETTI's Creative Director & CEO.
Curious X: Sensorium Piazza will be staged at Opificio 31, inside Tortona Rocks, open to visitors from April 8 to 13 2025 from 10:00 to 21:00 CEST each day.
For adult smokers looking for more information on smoke-free alternatives to continued smoking, please visit https://www.iqos.com.
IMPORTANT INFORMATION: IQOS is not risk-free and provides nicotine, which is addictive.
Philip Morris International: Delivering a Smoke-Free Future Philip Morris International is a leading international tobacco company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company's current product portfolio primarily consists of cigarettes and smoke-free products. Since 2008, PMI has invested over USD 14 billion to develop, scientifically substantiate, and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. In 2022, PMI acquired Swedish Match—a leader in oral nicotine delivery—creating a global smoke-free champion led by the companies' IQOS and ZYN brands. Following a robust science-based review, the U.S. Food and Drug Administration has authorized the marketing of Swedish Match's General snus and ZYN nicotine pouches and versions of PMI's IQOS devices and consumables—the first-ever such authorizations in their respective categories. Versions of IQOS devices and consumables and General snus also obtained the first-ever Modified Risk Tobacco Product authorizations from the FDA. As of December 31, 2024, PMI's smoke-free products were available for sale in 95 markets, and PMI estimates that 38.6 million adults around the world use PMI's smoke-free products. The smoke-free business accounted for approximately 39% of PMI's total full-year 2024 net revenues. With a strong foundation and significant expertise in life sciences, PMI has a long-term ambition to expand into wellness and healthcare areas and aims to enhance life through the delivery of seamless health experiences. References to 'PMI,' 'we,' 'our,' and 'us' mean Philip Morris International Inc. and its subsidiaries. For more information, please visit www.pmi.com and www.pmiscience.com.
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Emirates Woman
7 hours ago
- Emirates Woman
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Specialising in seafood, but doing it the Italian way, the restaurant ensures the best quality in its produce and delivers nothing but the best in quality dining, both in experience and food with dishes ranging from the seared seabass fillet to the topinanbur cream. For more information visit – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Instagram @sofierichie
Web Release
a day ago
- Web Release
KIDS DINE FOR FREE THIS SUMMER AT SELECT YAS BAY WATERFRONT RESTAURANTS
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One lucky winner can secure four days of VIP access for four people, including entry to Luna Lounge with stunning 360-degree circuit views of the final stretch at Turns 14, 15, and 16, premium all-inclusive hospitality, live entertainment, and top DJs. It also grants access to after-race concerts and the Pit Lane Walk, bringing fans even closer to the action. Additionally, two lucky winners will each receive a three-day pass for two to North Straight Grandstand Premium, allowing them to enjoy high-speed track action, all-day entertainment, after-race concerts, fan zones, and more. Hunter & Barrel Guests can enjoy charcoal-grilled meats and barrel-aged craft beers at Hunter & Barrel, an award-winning Australian premier steakhouse. Moreover, children aged eight and under can dine for free as long as the guest orders a main course. With a selection of fresh meats, poultry, and seafood roasted over Hunter & Barrel's signature coal grill and shawarma rotisserie, diners can enjoy dishes such as Wood-Fired Beef, a shawarma-style beef tenderloin served with tahini sauce, or the succulent Wagyu Rump, or the grain-fed Angus Tomahawk. What: Kids under 8 eat free when ordering a main course Kids under 8 eat free when ordering a main course Where: Hunter & Barrel, The Pier, Yas Bay Waterfront Hunter & Barrel, The Pier, Yas Bay Waterfront When: From now until 31 August 2025. Open daily from 11 AM to 1 AM For reservations, contact +971 2 886 8299 or email [email protected]. For more information, visit Café Del Mar Abu Dhabi The renowned beach club offers a Mediterranean-inspired ambience with poolside dining. For every adult spending AED 180, one child receives a complimentary 1- to 2-course meal. Known for its stunning beach club with day-to-night poolside vibes, lively brunches, and pool parties, Café Del Mar provides an unrivalled experience that combines Mediterranean-inspired cuisine, vibrant music, and a chic atmosphere. What: One child receives a complimentary 1 to 2-course meal for every adult spending AED 180 One child receives a complimentary 1 to 2-course meal for every adult spending AED 180 Where: Café Del Mar, Yas Bay Waterfront Café Del Mar, Yas Bay Waterfront When: Open daily from 10 AM to 11 PM, closing at 2 AM Thursday to Saturday, and available from now until the end of summer. For reservations, contact +971 ?50 402 2283 or [email protected]. For more information, visit Paradiso Those craving Italian cuisine no longer need to travel to Italy; they can simply head to Paradiso. Be transported to Italy and experience the 'La Dolce Vita' feeling with Paradiso's family-style brunch every Sunday, where kids eat free when parents book a table. Diners will enjoy starters like Tagliere Misto, an assorted cold cuts and cheese platter, as well as classics such as Bruschetta Al Pomodoro, Parmigiana Di Melanzane, and more. It wouldn't be an Italian affair without pasta and pizza; guests can indulge in Patate E Rosmarino Pizza, a pizza topped with rosemary roasted potatoes, soft onions, and creamy cheese, alongside the classic Penna Arrabbiata. Main courses include dishes like beef steak, chicken milanese, baked sea bass fillet with mixed seafood, and Insalata Di Spinaci E Caprino. To finish, enjoy traditional Italian desserts such as Tiramisu, Paradiso's signature gelato, and others. This Sunday brunch experience is best enjoyed with an Aperol Spritz in hand. Guests can choose from a soft or house beverage package for AED 300 and AED 450 for bubbly. What: Kids eat free when parents book a table Kids eat free when parents book a table Where: Paradiso, The Pier, Yas Bay Waterfront Paradiso, The Pier, Yas Bay Waterfront When: Every Sunday from 1 PM to 4 PM Every Sunday from 1 PM to 4 PM Price: Soft drinks and house beverage package – AED 300/person Bubbly package – AED 450/person For reservations, contact +971 ??050 437 2869 or [email protected] . For more information, visit Bushra by Buddha-Bar Families can enjoy an elevated dining experience at Bushra by Buddha-Bar. A fusion of Middle Eastern and North African cuisine with a modern twist, Bushra delights guests with dishes such as Traditional Moroccan Lamb Tagine, Seafood Pastilla, or Slow-cooked Lamb Shank with Freekeh. Perfect for sharing, diners can also try the one-metre or half-metre Lamb Kabab. This summer, for every adult spending AED 180, one child receives a complimentary 1- to 2-course meal. What: One child receives a complimentary 1 to 2-course meal for every adult spending AED 180 One child receives a complimentary 1 to 2-course meal for every adult spending AED 180 Where: Bushra by Buddha-Bar, Yas Bay Waterfront Bushra by Buddha-Bar, Yas Bay Waterfront When: Open daily from 1 PM to 2 AM and available from now until the end of summer For reservations, contact +971 ?50 601 1195 or [email protected]. For more information, visit Zeera by Buddha-Bar Tucked among the other Buddha-Bar venues, Zeehra presents modern Indian gastronomy and a chic and inviting ambience. Its menu features sharing-style plates of vibrant Indian dishes, crafted with flair using a traditional tandoori grill and open kitchen. Diners can delight in dishes like the scrumptious Lobster Curry, creamy Butter Chicken, Chicken Tikka Masala, and more. Moreover, for every adult dining and spending AED 180, a child receives a complimentary 1- to 2-course meal. What: One child receives a complimentary 1 to 2-course meal for every adult spending AED 180 One child receives a complimentary 1 to 2-course meal for every adult spending AED 180 Where: Zeehra by Buddha-Bar, Yas Bay Waterfront Zeehra by Buddha-Bar, Yas Bay Waterfront When: Open daily from 1 PM to 2 AM and available from now until the end of summer For reservations, guests can book through For more information, visit McCafferty's Every Saturday and Sunday, children can dine for free at the traditional Irish pub and restaurant inside Hilton in Yas Bay Waterfront. Offering authentic Irish produce, music, and atmosphere, children can now join their parents' night out at McCafferty's. On Saturdays, kids under 7 years old can enjoy Mellie Rua's Saturday Brunch for free with every paying adult. For AED 199, guests can indulge in an unlimited selection of delicious dishes and drinks from 1 PM to 5 PM, while enjoying live music performed by various bands and musicians throughout the day. Dishes include signature Black Angus Beef Sliders, irresistible Clonakilty Sausage Bites, and main courses such as classic Irish Fish and Chips, Smoked Bacon Carbonara, or the tasty Spice Bag Chicken Burger. Meanwhile, on Sundays, children under 6 years old can dine for free at McCafferty's Traditional Irish Sunday Carvery with every paying adult. The Sunday Carvery features freshly made soup accompanied by roasts of the day, such as Roast Black Angus Sirloin, Turkey & Baked Irish Ham, Crispy Pork Belly, and Impossible Roast, alongside classic sides and the dessert of the day. What: Kids dine for free for every paying adult Kids under 7 years old for Saturday brunch Kids under 6 years old for Sunday carvery Kids dine for free for every paying adult Where: McCafferty's, Hilton Yas Island McCafferty's, Hilton Yas Island Price: Mellie Rua's Saturday Brunch | AED 199/person | 1 PM to 5 PM Traditional Irish Sunday Carvery | AED 119/person | 12 PM to 8 PM For reservations, guests can book through For more information, visit Pop City A lovely summer treat, although Pop City isn't offering anything free for kids, they do run a weekday happy hour from 12 PM to 6 PM. During this time, customers who buy one pop or bites box for dine-in can get the second at 50% off. On weekends, from 4 PM to 11 PM, customers will receive a 20% discount on any coffee on the menu with every purchase of three pops. Known as artisans of frozen delights, Pop City creates healthy, natural, and delicious ice pops using only premium ingredients. 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Filipino Times
5 days ago
- Filipino Times
Bela Padilla open to love again after breakup
Actress, director, and screenwriter Bela Padilla confirmed she is open to falling in love again following her recent breakup with long-time partner Norman Ben Bay. Speaking to the media after the press conference of her upcoming film '100 Awit Para Kay Stella' in Quezon City, Padilla said she is ready to meet someone new once promotional activities for the movie are done. 'Siguro after I finish promos first. Why not, I love falling in love. I don't think there is anything wrong with putting yourself out there,' she said. Padilla revealed that her split with Bay, a Swiss-Italian national, was due in part to the challenges of a long-distance relationship and her decision to relocate back to the Philippines. The 'Meet Me in St. Gallen' star had been living in London since 2021 but has since returned to the country to continue working full-time. 'Definitely one of the biggest factors was my moving back. Hindi rin kasi kami magkasama [noon.] Nasa London ako, nasa Switzerland siya. Nahirapan ako. LDR na shorter but still LDR,' she added. Despite the breakup, Padilla said the separation was mutual and that they remain on good terms. She shared that Bay even visited her on the set of her new film last month and toured around Pampanga. Padilla is reprising her role as Stella in '100 Awit Para Kay Stella', the sequel to the 2017 blockbuster '100 Tula Para Kay Stella', directed by Jason Paul Laxamana. The film, which also stars JC Santos and Kyle Echarri, is set to premiere in cinemas on September 10.
