Canada Goose prioritises Paris and Milan for 2025 retail expansion

Fashion Network

6 days ago

'Our expanded design teams in Paris and Toronto are accelerating the development of new products in multiple categories,' said CFO Neil Bowden in conversation with financial analysts.
Expanding the product range is primarily designed to boost customer loyalty. 'Apparel continues to be our fastest-growing category, for both the quarter and fiscal 2025,' Baker said. 'Our data shows that consumers who discover us through apparel are more likely to become regular customers,' she added.
Ackermann's expertise is expected to add new range depth to Canada Goose. And the elements of the Snow Goose line are set to begin to percolate into the brand's entire offering in the coming seasons.
'Snow Goose remains an opportunity. It's a much bigger opportunity to bring the brand to life in a very different way. Haider's creative vision, his aesthetics, his approach to craftsmanship, all of this continues to delight our consumers. I'm looking forward to finding out about this shortly. Haider's seasonal capsules will feature entirely new styles, colourways and fabrics, among other things. It's very exciting. I think consumers will be very interested to see Canada Goose adopt a slightly different look as we move forward,' said Baker.
Injecting the creativity of the Colombian-born French designer, who is working in parallel at Tom Ford, is also expected to enable Canada Goose to differentiate price-points between its evergreen products and new items with a more directional aesthetic, which will benefit, according to the brand, from increased agility in terms of product drops. It is a big challenge involving substantial investment, and Canada Goose said it would increase its investment budget for the current fiscal year, though it didn't provide revenue forecasts for the fiscal year ending in March 2026.