ZAMAERA, Damien Mirza and Roshan Light Up Kuala Lumpur at Road to FAM

Hypebeast

16 hours ago

The night was electric in Kuala Lumpur's Chinatown as Malaysia's own rap powerhouse,ZAMAERA, took center stage for the latest stop in the sold out 'Road to FAM' series. In a city brimming with music, the event—held at the intimate yet pulsing Over & Above venue—proved that Southeast Asia's next wave of artists is more than ready to claim their place on the global stage.
Presented byFuture Asian Music (FAM)andLevi's®, 'Road to FAM' is a city-hopping music showcase that's been turning heads across the region. After packed-out shows in Manila and Singapore, the energy arrived in KL on May 21, where ZAMAERA headlined a night that blended hip hop, R&B, and denim culture into something uniquely Malaysian.
ZAMAERA, who first made waves with her viral anthem 'Helly Kelly,' didn't disappoint. Decked out in a custom Levi's® look by local labelUGLY PRETTY—think layered denim corset, miniskirt, and a blazer-trench hybrid—the rapper owned the stage. Her setlist was a masterclass in crowd work, weaving together fan favorites like 'Big Fish' and new drops like 'Jumper' with the kind of energy that had the whole room moving. At one point, she even invited fans to dance with her on stage—a move that turned the packed venue into a full-on dance floor.
The evening's vibe was set by local DJs Damien Mirza and Prav, who warmed up the crowd with hip hop and R\&B mixes that had people grooving long before ZAMAERA's first beat dropped. And in a nod to the city's creative community, Levi's® also teamed up with graffiti artistCloakwork, turning the event into more than just a concert—it was a night of style, music, and culture coming together in one sweaty, joyful room.
For ZAMAERA, the look she wore wasn't just about fashion—it was a statement. 'She owns her identity unapologetically, and I wanted her outfit to reflect that strength and fearlessness,' said UGLY PRETTY, the designer behind the piece. The message? You don't just have to make music to make waves.
The 'Road to FAM' series isn't just about the live shows, either. Each stop is being captured in a mini-documentary series that'll dig into the artists' roots and creative journeys. And with the final show set to close out in Jakarta with RAMENGVRL, there's plenty more to come.
It's clear that FAM and Levi's® are tapping into something real: a community-driven platform that celebrates emerging talent and builds bridges between local scenes and global ears. If the Kuala Lumpur show was any indication, the future of Asian music isn't just bright—it's blinding.
Learn more about the series atfutureasianmusic.com.