Snoop Dogg Joins Swansea City AFC Ownership Group
The 53-year-old music icon joins AC Milan star Luka Modric in the ownership structure of the Welsh club.
American rapper Snoop Dogg made his foray into the world of football club ownership as he became the co-owner of Championship side Swansea on Friday.
The 53-year-old music icon joins AC Milan star Luka Modric in the ownership structure of the Welsh club, in the side's bid for Premier League promotion.
'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City," Calvin Broadus, better known by his stage name Snoop Dogg, said.
'The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me," he continued.
'I'm proud to be part of Swansea City," the rapper from California added.
He found the shirt that fits. @snoopdogg 🦢 pic.twitter.com/Tx4P4Bt8EB — Swansea City AFC (@SwansOfficial) July 17, 2025
Swansea City is delighted to announce global rap superstar and multi-platinum selling artist @SnoopDogg has become the club's latest high-profile co-owner and investor.👉 https://t.co/x0Rn7Jrapo pic.twitter.com/WkmrtBd56k
— Swansea City AFC (@SwansOfficial) July 17, 2025
'To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile," the club's ownership circle said in a statement.
'Snoop's colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club."
'Snoop has openly shared his love of football and his desire to be involved in the game and we expect his involvement to support us putting as competitive a team as possible out on the field," the Welsh club added.
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First Published:
July 18, 2025, 14:40 IST
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