Walmart-Backed Flipkart Turns to Videos and Livestream to Woo Indian Online Shoppers
Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal customers.
Using videos to showcase and sell products is one of the leading new forays at Flipkart, Neha Agrahari, a senior director at the retailer, said in an interview to Bloomberg News.
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