Latest news with #youngconsumers
Globe and Mail
3 days ago
- Business
- Globe and Mail
U.S. Alcohol Consumption Hits 90-Year Low - Zero-Proof Spirits Like Arkay and Beyond Spirits Are Filling the Gap
Health-conscious Americans are swapping liquor for plant-based, alcohol-free alternatives Miami, Florida--(Newsfile Corp. - August 15, 2025) - For the first time in nearly a century, alcohol consumption in the United States has fallen to historic lows. A surprising driver behind this shift? Younger, health-conscious consumers who are drinking less - or not at all - in favor of mindful, wellness-oriented lifestyles. This decline in traditional liquor sales is not a sign of the end for social drinking. Instead, it marks the beginning of a new era - one led by zero-proof spirits like Arkay Beverages and Beyond Spirits, the world's first plant-based, alcohol-free whisky. "We are witnessing the biggest drinking culture transformation in 90 years," said Reynald Vito Grattagliano, founder of Arkay Beverages and Beyond Spirits. "Consumers still want the taste, ritual, and social connection of spirits - but without the downsides of alcohol. Our zero-proof innovations deliver exactly that." According to industry analysts, several factors are fueling this trend: Gen Z & Millennials are choosing moderation and alcohol-free lifestyles at unprecedented rates. Health and wellness priorities are shifting spending toward low- and no-alcohol options. Innovation in taste and quality has made zero-proof spirits a viable alternative to traditional liquor. Arkay and Beyond Spirits stand at the forefront of this shift. Arkay offers a wide range of zero-proof alternatives to popular spirits - from whisky and rum to tequila and gin - all made without sugar, artificial sweeteners, or calories. Beyond Spirits takes plant-based innovation to the next level with its alcohol-free whisky crafted from 100% natural, sustainable ingredients. Why Zero-Proof Spirits Are the Future: Social without the hangover: Enjoy the experience of a night out without next-day regrets. Inclusive drinking culture: Alcohol-free options allow everyone to participate - from sober-curious to designated drivers. Better for body and mind: Supports mental clarity, fitness goals, and overall wellness. "This isn't a fad - it's a global movement," added Grattagliano. "Alcohol consumption may be at a 90-year low, but social connection and celebration are stronger than ever. Zero-proof spirits are the bridge between tradition and tomorrow." As Americans turn away from liquor, brands like Arkay and Beyond Spirits are proving that the future of drinking is not about alcohol - it's about choice, health, and innovation. About Arkay Beverages Founded in 2011, Arkay Beverages pioneered the zero-proof spirits category, offering alcohol-free alternatives to classic liquors. Each product is crafted to deliver the authentic taste of spirits without alcohol, sugar, or calories. About Beyond Spirits Beyond Spirits is the creator of the world's first plant-based, alcohol-free whisky. Combining innovation, sustainability, and craftsmanship, the brand delivers a premium drinking experience for health-conscious consumers worldwide.
Yahoo
5 days ago
- Business
- Yahoo
Frequent Travelers Drive High-Value Opportunities in the US
New LoopMe consumer data offers insights into travel planning, preferences, and booking behaviors NEW YORK, August 14, 2025--(BUSINESS WIRE)--New research from LoopMe, the global leader in brand performance, reveals that while a majority of Americans book only one or two trips per year, there is a high-value segment of frequent travelers emerging. These consumers are between the ages of 18-24 years old and are likely to book up to seven trips a year, indicating a growing opportunity for brands to build long-term loyalty with younger consumers who are more likely to travel and spend. The report also revealed that domestic travel remains the most popular type of trip booked (39%), followed by nearby weekend getaways (23%) and international travel (17%). Cruises (15%) and theme parks (12%) have also been listed as popular destinations for Americans. International travelers (50%) and cruise-goers (48%) are also more likely to travel up to three times per year, creating an opportunity for brands and marketers to explore. When booking travel, 22% of US consumers use direct websites or online travel agencies (21%); however, other routes used include: Travel agency - 11% Credit card portals - 5% Employer travel portal - 4% Additional key insights from LoopMe's analysis include Frequent travelers spend big: Frequent travelers are more than twice as likely to spend at least $3000 per person on each trip Most Americans book travel for leisure and family visits: Top travel purposes include leisure (29%), family visits (24%), and group travel (7%). "While most Americans travel occasionally, the real opportunity lies with frequent travelers to build long-term loyalty and growth", said Brian Bell, GM North America at LoopMe. "As the travel landscape continues to evolve, brands have the perfect opportunity to reach emerging, high-value audiences and drive ROI in order to stay ahead in an increasingly competitive space." Methodology LoopMe surveyed 6,409 US consumers between 27-31 January 2025 to gauge travel habits, preferences, and motivations. About LoopMe LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong. For more information, please visit View source version on Contacts loopme@ Sign in to access your portfolio
Bloomberg
27-06-2025
- Business
- Bloomberg
Walmart-Backed Flipkart Turns to Videos and Livestream to Woo Indian Online Shoppers
Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal customers. Using videos to showcase and sell products is one of the leading new forays at Flipkart, Neha Agrahari, a senior director at the retailer, said in an interview to Bloomberg News.
Al Arabiya
03-06-2025
- Business
- Al Arabiya
Saudi consumers tightening spending, becoming more price-conscious: Report
As Saudi Arabia undergoes rapid economic transformation, consumers across the Kingdom are becoming more price-conscious and selective in their spending habits, according to a new report by global consulting firm Oliver Wyman. The report, titled 'Insights into the Evolving Spending Habits of Consumers in Saudi Arabia,' reflects survey responses from 3,500 Saudi consumers collected in December 2024. Key findings While 56 percent of respondents expressed optimism about the economy, a notable 44 percent were either neutral or pessimistic – revealing a more complex picture of consumer confidence in the Kingdom. Young Saudis appear particularly cautious, with only 49 percent of those aged 18 to 29 reporting optimism, below the overall average. This points to a growing need for brands to reassess how they engage with younger demographics and align with their financial realities. Spending cuts are becoming more common in non-essential categories, with respondents indicating plans to reduce expenditure on dining (39 percent), entertainment (38 percent), home furnishings (38 percent), and electronics (37 percent). At the same time, value-seeking behavior is intensifying: 48 percent of consumers are actively comparing prices, 47 percent are seeking promotions, and 46 percent prefer lower-cost retailers. Despite rising frugality, not all categories are affected equally. Only 15 percent of respondents said they would switch brands when it comes to fresh produce, showing strong brand loyalty in essential grocery segments. In contrast, approximately 31 percent of respondents said they would switch to cheaper dining options, while 30 percent plan to do the same for electronics and entertainment. Purchasing behaviors are also evolving across channels. Physical stores remain dominant for grocery shopping, but online platforms now lead in categories such as electronics, fashion, and entertainment – especially for international brands, favored by 43 percent of online shoppers. These findings signal that category-specific, omnichannel strategies are increasingly critical for retailers hoping to stay relevant. Market saturation, heightened competition, and emerging lower-cost alternatives are also reshaping consumer habits. The entertainment sector, for example, has seen a dip in spending, driven by the rise of affordable family entertainment concepts and widespread commercial activations across Saudi Arabia. In the fashion and retail space, digital-first brands offering faster shipping and broader selections are challenging traditional players to improve service and pricing. To stay competitive in this shifting landscape, the report advised retailers to adopt value-driven strategies, including pricing innovations, private label development, and tailored promotions – without compromising on quality. It also emphasizes the need for operational efficiency through AI, automation, and performance tracking. Investments in omnichannel capabilities, such as seamless integration between digital and physical platforms and stronger social commerce efforts, were also highlighted as essential tools for meeting modern consumer expectations. As Saudi Arabia continues its ambitious transformation under Vision 2030, the findings underscore the importance of adaptability and customer-centric strategies in navigating an increasingly value-focused market.
National Post
28-05-2025
- Business
- National Post
Young people and newcomers fuel runaway debt growth: report
The latest TransUnion debt report shows total debt continued to grow in the first quarter compared with the year before, driven mainly by young people and newcomers. Article content Article content The credit-tracking agency says gen Z consumers saw their outstanding balances grow 30.6 per cent from the prior year. Article content The report says total outstanding debt grew 4.7 per cent to $2.5 trillion in the first quarter year-over-year. Article content Article content Article content
