Bosch receives first Chinese order for high-performance computer for AI
Bosch
has received its first customer order in
China
for its high-performance computer, which will be used to create a cockpit featuring artificial intelligence (
AI
), the German car parts supplier said on Wednesday at the Shanghai auto show.
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Live Events Against the backdrop of a sector poised to reach USD 105 billion and employ over 2.8 million people by 2030 , as projected by Union Labour Secretary Sumita Dawra earlier this year, the discussion delved into how GCCs are now pivotal to global product innovation, AI-led transformation, and go-to-market acceleration. The speakers included Ramaprasad Subramaniam, Vice President & GCC Lead, Qualcomm; Arvind Vaishnav, Head of Philips Innovation Campus, Philips; Pawan Sachdeva, Managing Director - Digital and Health Services Platform, Carelon Global Solutions; Manish Mittal, Director, GBS Corporate Shared Services, Novozymes (a Novonesis company); Pratik Nath, Managing Director, Epsilon India; Ashokkumar Jayakumar, CIO, JLL; Subbu Swaminathan, Senior Vice President – Product & Engineering, Rakuten; Soumitra Saha, MD and Country Head, Lumen India; and, Ramesh Ramaswamy, Head - Transformation, Bosch Software and Digital Solutions. Driving the AI-led shift One of the clearest illustrations of this multi-decade journey came from Ramesh Ramaswamy, Head of Transformation at Bosch Software and Digital Solutions. Reflecting on Bosch's early entry into the GCC space, he said, ' 'We began our GCC journey long before the term even existed—over 25-27 years back,' he recalled. 'For us, a GCC is not only about delivering for the headquarters, it is also about being close to the end markets enabling us to deliver high-value, relevant outcomes to the parent organization.' Ramaswamy traced the evolution of Bosch's GCC footprint across India, Vietnam, Mexico, and Poland—driven not just by access to talent, but by proximity to customer ecosystems. He emphasized how Bosch GCCs have matured from delivery units into true innovation hubs—creating new products and even monetizing them independently. Moving up the value chain: From innovation to execution This theme of end-to-end innovation was echoed by Arvind Vaishnav, Head of Philips Innovation Campus, who reinforced that India is no longer just executing ideas but generating them, particularly in healthtech. He pointed to Philips' SmartSpeed solution as a breakthrough in AI-led clinical outcomes. Speaking about the interventions that could make Indian healthcare robust, from predictive diagnostics to faster scans, the speaker highlighted the need for a broader mindset shift: 'Everyone is identifying these real-world pain points and striving to move up the value chain. True value is created only when you're solving meaningful problems—not just building for the sake of it.' He added that it's no longer enough to just deliver hardware or standalone products. 'The real differentiation comes from combining robust software with innovative thinking to create solutions that truly improve patient experience and clinical outcomes. That's how India can lead—not just in innovation, but in execution that has a global impact.' Solving real-world problems at scale Throughout the conversation, a common refrain was the deep customer orientation and problem-solving mindset. Philips stressed co-creation with clinicians; JLL builds tools that help brokers make decisions 'in front of the client'; Rakuten developed India-born products now used across Asia. For Ashokkumar Jayakumar, CIO at JLL, India's GCCs have become indispensable to the firm's digital-first real estate strategy. The Bengaluru centre, now 1,000-strong, leads key products such as Azara and enables real-time decision tools for brokers and clients. 'We want to give the best tech tools to [our brokers]—so building CRM systems or any apps that they can use to show in front of the clients... we enable tools so our clients can make informed decisions.' Jayakumar underscored how sustainability imperatives are shaping product development from India. 'Each and all your companies have sustainability goals, so we help our clients with that... we come up with tools and tech to see how we can reduce and help our clients get their goals.' He also pointed to India's growing influence in ideation: 'We run hackathons... (the) majority of the participation comes from our GCC... This year, actually, we are running a hackathon on agentic AI… exciting times.' Pawan Sachdeva, Managing Director - Digital and Health Services Platform, Carelon Global Solutions, highlighted how GCCs are evolving beyond cost arbitrage to become strategic platforms delivering tangible value in healthcare innovation. That said, Sachdeva cautioned against technology obsession over consumer experience. He shared a real-life example from within Carelon Global Solutions to demonstrate this. 'It wasn't some rocket science or major tech breakthrough. It was something very simple—my team began systematically reviewing user feedback on the app stores. If a single, small issue was responsible for multiple negative reviews, we fixed it. Then we proactively responded to the users to let them know their feedback had been addressed. This led to overwhelmingly positive responses,' Sachdeva illustrated. India as the nerve centre: From innovation hubs to global deployment Pratik Nath, Managing Director of Epsilon India, seconded Sachdeva's opinion, reinforcing the view that India's GCCs have evolved far beyond cost centres to become core engines of AI and martech innovation. Nearly half of Epsilon's engineering talent is based in India, Nath noted, leading global initiatives in predictive modelling, personalised marketing at scale, and campaign automation using generative AI. He urged a shift from legacy maturity models to outcome-led global leadership from day one. 'What's fascinating is the sheer scale and continuity of model evolution. Just in the time we've been speaking, over two billion model updates have happened globally. And many aren't shiny GenAI models—they're older, embedded systems like risk and recommendation engines, some dating back to the '90s. Innovation isn't about replacing them, but layering new capabilities like GenAI on top of what already works.' 'GCCs are often seen primarily as tech hubs, but they're just as capable of delivering high-quality customer experiences—even from thousands of miles away from the headquarters,' stressed Soumitra Saha, MD and Country Head, Lumen India. From being a traditional telco, Lumen is transitioning into a digital-first, AI-powered company—with India at the forefront of this shift, proactively piloting GenAI initiatives. 'A key success factor for GCCs over the next decade will be their ability to drive innovation in products, services, and experiences directly from India. But to do this effectively, they must combine deep domain expertise with strong business understanding.' From Rakuten's observability tech launched in India and scaled to Southeast Asia, to Qualcomm's India-led chipset design for global devices, to Philips' India-developed FDA filings—the narrative is clear: India is not just a talent pool, it's a launchpad. Subbu Swaminathan of Rakuten India offered a compelling reframe: from Global Capability Centres to Global Value Centres (GVCs). Over the past decade, Rakuten's Bengaluru-based hub has evolved from a conventional outsourcing unit to a launchpad for in-house product innovation. 'Started as… (an) outsourcing centre, but now, leading the innovation from India to Japan and other markets.' Swaminathan cited an in-house observability solution built in India and now scaled to multiple clients across Southeast Asia. 'We saw a need... So we entered and built our own observability solution and piloted at scale… launched the business from India.' For Rakuten, the GCC model is now about strategic alignment and business contribution. 'It's no longer a cost thing. It's about: how can you strategically look at the parent organization, and how can you increase the business contribution from India?' Closing the loop, Ramaprasad Subramaniam, Vice President & GCC Lead at Qualcomm, reflected on how India has moved from the periphery to the core of Qualcomm's global chip design strategy. Over two decades, the India GCC has grown from a cost arbitrage base to a full-stack innovation engine powering next-gen chipsets across smartphones, IoT, computing, and automotive use cases. He highlighted Qualcomm India's role in designing solutions for leading domestic brands such as Mahindra and Tata, and underlined that India now contributes to ARM-based laptop alternatives and future-forward chip architectures. As GCCs scale their ambitions, they are also expanding geographically to tap into India's broader talent base. Vaishnav noted that at Philips, there is a growing importance of building Tier-II/III ecosystems to avoid 'concentration risks' and tap into untapped talent. Similarly, Subramaniam affirmed Qualcomm's commitment to capability building across India, reinforcing the idea that GCCs are investing in geographic resilience. Responding to a discussion on how organisations perceive and position their GCCs, Manish Mittal, Director of GBS Corporate Shared Services at Novozymes (now part of Novonesis), explained that at this global bio-solutions leader, the India centre is not treated as a separate, siloed support unit, but as a fully embedded strategic extension of the global organisation. He emphasised that location is irrelevant when capabilities are core and integrated into enterprise decision-making. 'We are very integrated. We don't call ourselves a GCC… The core is strategic. It's not like 'this is India'—it's just, this is it. We are another function.' For more such critical insights on the future of GCCs and how GCCs are generating new revenue streams, not just supporting existing ones, watch the conversation here. 'It's no longer a cost thing': GCCs shift from support units to strategic value creators | Discussion Watch the full conversation here Bosch Conversations is a global, by-invite flagship series that brings together thought leaders. Hosted by Bosch Software and Digital Solutions , it focuses on digital disruptions and leadership in the context of market needs and industry challenges. Economic Times WhatsApp channel )
