Young Edge: How Pune stores are catching up with Labubu doll trend that has taken over social media

Indian Express

09-07-2025

Written by Kavyaa Masurkar
From cute bag charms to controversial internet icons, the Labubu doll — a sharp-toothed, wide-eyed figure from 'The Monsters' collection by Pop Mart — has taken over Instagram reels with young people in Pune and the world shelling out cash to get their hands on the unusual collectible.
Originally designed by Hong Kong-based artist Kasing Lung, Labubu is the main character in the 'The Monsters' series of collectable plush toys, inspired by European and Nordic folklore. The elf-like creature, often a cross between whimsical and eerie, has captured global attention through Pop Mart's blind box culture and its growing collectible toy scene.
In India, the trend is making its way into backpacks, keychains, and local toy stores. Influencers and celebrities have fueled this shift, often seen flaunting Labubu dolls on their bags during airport sightings or music festivals. And young people are following suit.
Anika Awomi, 24, bought the doll in Thailand for its cuteness appeal. 'It's cute and just another accessory for my collection.' Awomi, who paid 600 Baht (approximately Rs 1,550) for her Labubu doll, stated that she has always been fond of stuffed animals and keychain dolls. 'Even before this became a trend, I had similar cute things on my bag. So it's nothing new for me,' she said.
Sachin Kulkarni, who owns KB Toys in Narayan Peth, remarked that while official Labubu dolls are rare, knockoffs or locally manufactured copies are flying off the shelves.
'We source copies from retailers in Mumbai and sell them for Rs 499. It is affordable and just what people are looking for. I've only just started selling them and have already sold 100 pieces in the last two to three days. That's a big jump for us in terms of daily profit,' he said.
Meanwhile, more premium collectible stores are riding the wave differently. At Fatcat Collectables in Koregaon Park, instead of selling the Labubu doll itself, a crossover with a popular anime comic book series, 'One Piece' is being sold. 'We have recently launched the 'Monsters X One Piece' collection,' said Hrishikesh Patil, the store manager. 'We had purchased it directly from Pop Mart's official site for about 20 dollars, which we are now selling for above Rs 2,500,' he added.
Patil said that this strategy is working well. 'Fans of anime and collectables are excited when their favourite franchises collaborate with Labubu. It's a double win since they not only get to be part of the trend but also stay loyal to their fandom,' he mentioned.
He added that in the absence of original Labubu dolls in Pune, official collaborations like these help meet growing demand while keeping authenticity intact.
(Kavyaa Masurkar is an intern with The Indian Express)