New Era MLB crossover hats mocked online as Texas Rangers caps pulled
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The dawn of a new MLB season has spawned a myriad of new collectible merchandise, from baseball cards to jerseys. But right now, caps are stealing all the headlines. New Era rolled out their new "Overlap" hats for the 2025 season earlier this week. However, the hats haven't exactly been received well.
This hat collection for Major League baseball this year is certainly interesting... pic.twitter.com/dL59SjQlwk
— Just Baseball (@JustBB_Media) March 10, 2025
At first glance, these hats may not seem too bad. However, upon closer inspection, you might start to notice some unfortunate, questionable patterns. An even closer inspection would reveal that some of the new words created by these overlapped logos are rather NSFW. Particularly the Texas Rangers' hat. In fact, the slip-up was so bad that the hat actually needed to be pulled from stores.
New Era: The 10 funniest New Era MLB Overlap hats, from 'Bobon' to 'Ashos'
The overlap between the Rangers' primary logo, the word "Texas" spelled out with a minor curve, and the secondary logo, just the letter 'T', created a pretty inappropriate word.
While our Spanish-speaking readers already know what this says, our non-Spanish speakers may be scratching their heads. Well, one quick trip to Google and you'll realize that the word written on the hat above is Spanish for slang for breasts.
This is a major slip-up for a company that has made similar mistakes in the past.
The Oakland A'ss Hat Is Real And It's Spectacular https://t.co/DrUfUZpciJ pic.twitter.com/jLp0vVFUPV
— Barstool Sports (@barstoolsports) September 24, 2024
Less than a year ago, New Era released the hat above, offering a similarly vulgar word in plain English. How is it possible that a company makes such a mistake once, and less than a calendar year later, they make practically the same mistake?
This time is arguably worse, though. Not only is the Rangers' hat laughably bad, but other hats suffered similar fates, although not as vulgar.
MLB's new 'Overlap' hats are going viral for all the wrong reasons https://t.co/WSBQQGyeGr
— SB Nation (@SBNation) March 10, 2025
While not overtly vulgar, given that it's spelled wrong, it doesn't take a massive leap of the imagination with the visible spelling.
Forever known as the Ashos now! pic.twitter.com/5Pdolo2tu1
— The Guys of Texas (@TheGuysOfTexas) March 11, 2025
Similarly, who saw the design of this Astros' hat and thought "That totally doesn't make me think of anything else. That could only ever be looked at as a baseball logo"?
Even the designs that aren't vulgar have been catching flack.
The Bobon Red Sox:
My favorite baseball team, the Bobon Red Sox https://t.co/roTpide5CC pic.twitter.com/laolz4VKlt
— Former Red Sox CBO (@FenwayAttendee) March 10, 2025
The Philadelphia Phipies:
PHIPIES https://t.co/9vrWW9ojiP pic.twitter.com/7C1ZrOGn8q
— meg 🔜⚾️ (@shuddupmeg) March 10, 2025
The Mmmi Marlins:
MMmi https://t.co/fOVHrn72K9 pic.twitter.com/MEFM3RmiIt
— kpg (@notoriouskpg) March 10, 2025
The Seattle Masers:
Get your own MASERS hat today! https://t.co/Tk9ZC0WlYD pic.twitter.com/fgGP7K3UCS
— zachleft (@zachleft) March 10, 2025
The biggest question many are asking is, "Who approved these?" How could these get past their checks after the A's incident mentioned earlier.
That said, with how bad and vulgar some of these hats are, it wouldn't be shocking to see decent sales. These could very well be collector's items like misprinted money or trading cards. Only time will tell.
MLB News: Are Yankees doomed after Gerrit Cole injury? Not quite - but more arms will be needed
This article originally appeared on USA TODAY: New Era MLB rollout hits snag, Texas Rangers hat pulled from stores
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