Aldi launches temporary Specialbuy tattoos like air fryers

Western Telegraph

4 days ago

The tattoos were created by the supermarket to celebrate some of its 'most iconic, customer favourite items' from the middle aisle.
In light of the new tattoo range, research commissioned by Aldi has revealed a generational shift in attitudes to tattoos, with younger generations rejecting the traditional view that tattoos must be permanent commitments.
The study of 2,000 Brits found two-fifths (43%) of Gen Z people believe tattoos are part of an "evolving canvas" that can be updated and refreshed over time, compared to just 14% of "Baby Boomers" who still see them as lifelong commitments.
Aldi has launched a collection of temporary tattoos (Image: Aldi) The tattoo generational divide extends even further to tattoo regret. 72% of Brits aged 55 and over said they would be put off getting a tattoo in case they regret the decision.
However, a quarter (25%) of Gen Z people aren't worried at all, claiming they can always get it covered or removed in the future.
In fact, 61% of Gen Z wouldn't think twice about getting a tattoo, with 30% saying they would happily get one tomorrow.
Of the Brits surveyed, 45% would even consider getting a tattoo related to a brand or product they genuinely love, as over half (57%) of Gen Z and Millennials admit they see tattoos as a fashion accessory rather than a permanent commitment.
As Brits' fear of tattoo regret was revealed, the survey also found that over half of the nation (58%) have considered using temporary tattoos as an alternative to the more permanent version.
Aldi launches unusual temporary tattoo collection to honour Specialbuy sellouts
The research comes as Aldi reveals its unusual tattoo collection, celebrating the popularity of the supermarket's ever-changing Specialbuy range, with products like the viral Pilates machine which almost completely sold out across the nation in just 24 hours.
The temporary tattoos also feature one of Aldi's viral Air Fryer Specialbuys as the supermarket sold a total of over 90,000 air fryers last year alone, with new drops often selling out in less than a day.
The Kamado BBQ is another product to be honoured in temporary tattoo form. After the BBQ initially launched in 2018, it quickly became a firm favourite with the Specialbuy selling out in just a few days.
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The full temporary tattoo collection features designs inspired by:
Pilates Machine
Hanging Egg Chair
Kamado BBQ
Kayak
Air Fryer
Garden Tool Shed
Lawn Mower
Paddling Pool
Aldimania Sliders
Stand Mixer
From everyday essentials that become instant sell-outs, to bizarre seasonal items that spark social media frenzies, each tattoo design represents a product that has achieved famous status among Aldi shoppers.
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How to get temporary tattoos from Aldi
For those looking to semi-permanently commemorate their love for the middle aisle, shoppers can enter to win a selection of these limited edition Specialbuy tattoos by emailing their name and date of birth to [e-mail]. Full terms and conditions apply.
Competition entries can be submitted from 12am on August 6, 2025 to 11.59pm on August 22, 2025.
Julie Ashfield, Chief Commercial Officer at Aldi UK, says: "Our shoppers love our middle aisle — with products often going viral across social media and selling out fast.
'Now, thanks to our brand-new tattoos, shoppers can show off just how much they love Aldi Specialbuys!'