Honda's first battery EV 'electrifies' Malaysian market

New Straits Times

15-05-2025

HONDA launched its first battery electric vehicle (BEV), the all-new e:N1, in Malaysia on Thursday, marking an electrifying milestone.
To commemorate the launch, Honda Malaysia is offering a special price of RM149,900 for a limited quantity.
Honda Malaysia managing director and chief executive officer Narushi Yazaki said the Japanese marque had been at the forefront of innovation, bringing advanced technologies to Malaysians.
"This journey began with IMA in 2004, and continued with VTEC Turbo in 2016, i-DCD in 2017, and e:HEV technology in 2020. We strive to draw strength from our history as we continue to power the future," he said at the launch.
Building on the foundation, Honda in Malaysia is on the right track in navigating the market with its internal combustion engine (ICE) and e:HEV models, which remain highly relevant today.
"Ensuring a 'Fun-To-Drive' experience is key to all our technological developments, and our new BEV will certainly uphold this tradition," he added.
The e:N1, Yazaki said, is not just about creating excitement - it represents a significant step forward that propels Honda further in its ongoing journey into the age of electrification.
Backed by a good start to 2025, with nearly 24,000 vehicles sold in the first four months, Honda Malaysia is confident that the e:N1 will further reinforce its unique position and strong market presence in the industry.
The e:N1 is powered by a 68.8kWh lithium-ion battery that generates a maximum power of 150kW and a peak torque of 310Nm.
For charging, it supports AC (normal charging) up to 10 kW, with a 10 per cent to 80 per cent charge taking six hours.
The BEV also features DC (fast charging) up to 78 kW, achieving a 30- 80 per cent charge in about 50 minutes.
With a driving range of up to 500km, customers can enjoy an exhilarating drive that features three driving modes - Sport, Normal and ECON.
Exterior-wise, the e:N1 presents a modern design, headlined by a clean, sleek front grille and a new white "H" badge that symbolises Honda's electrification.
Complementing its elegant and minimalist appearance are LED headlights, LED taillight and 18-inch dual-tone alloy wheels made just for the BEV.