Amazon Singapore Brings Prime Day to Life with the Amazon Prime Day Maze from 5 to 6 July
The Amazon Prime Day Maze is an interactive experience where visitors can complete challenges, unlock exclusive deals, and discover the benefits of being a Prime member, from access to exclusive deals to free and fast shipping on eligible items across both local and international sections* to unlimited access to award-winning movies and TV episodes with Prime Video. From product discovery zones to interactive games themed around Prime Day, the maze is designed for all ages, ideal for friends and families looking for a fun day out over the weekend ahead of Prime Day.
*Terms and conditions apply.
'This year marks our longest-ever Prime Day in Singapore with our first seven-day event starting 8 July, offering customers more time to shop and save on thousands of products. We're excited to celebrate with an experience that brings Prime Day to life for our customers,' said Peter Li, Director - China and Singapore, International Stores at Amazon. 'The Amazon Prime Day Maze gives visitors a hands-on way to discover new products, explore Prime Day benefits, and enjoy a sneak peek at some of the quality products from top local and international brands as well as small businesses that will be available during Prime Day.'
The Amazon Prime Day Maze is free and open to the public. Visitors simply need to show the Amazon.sg app with a valid customer account to enter. For families, only one family member is required to present the app. Entry is walk-in and available on a first-come, first-served basis.
Step into the Maze and Stand to Win a $100 Amazon Prime Day Voucher (Min. spend S$200, T&Cs apply)
Think you know everything about Amazon Prime? The Amazon Maze challenges visitors to complete eight unique missions inspired by the benefits and features of Prime membership. Speed, accuracy, and familiarity with Prime benefits can give players the upper hand.
The maze operates in hourly sessions from 12:00 PM to 7:00 PM daily, with seven time slots available each day - each lasting up to 45 minutes. Entry is first-come, first-served and so are the rewards. The fastest participant to complete the maze in each session will receive a S$100 Amazon Prime Day voucher and a goodie bag containing Amazon Prime Day merchandise. All other participants who finish the maze will receive a S$10 Amazon Prime Day voucher, in addition to the goodie bag.
Here's a taste of what to expect:
Unscramble the Products: Unscramble jumbled letters to uncover top Home & Kitchen picks available on Amazon.sg.
See Blue, See Red Game: Use colour filter glasses to reveal hidden product names on the electronics wall – a fun way to explore Amazon.sg's tech selection.
Stream and Seek: From the letter grid on the wall, identify the shows on Prime Video. How many can you identify before time runs out?
Visitors who aren't joining the maze – or those looking for more ways to play – can enjoy interactive stations located throughout the venue. Each station spotlights a different aspect of the Amazon Prime Day experience, from shopping and streaming to digital safety and sustainability. Participants can take part in multiple stations. For each station completed, they will receive a S$3 Amazon Prime Day voucher.
Prime Video Puzzle: Piece together a trending Prime Video poster in 30 seconds. Complete it to reveal what's hot in streaming this season.
Categories Match Up: Match popular categories on Amazon.sg under 60 seconds. Speed and accuracy count.
Data Defenders: In partnership with IMDA's Digital for Life movement, this station challenges players to spot fake links and phishing threats, highlighting safe online habits in a fast-paced digital game.
*All Amazon Prime Day vouchers are non-stackable; terms and conditions apply.
In addition to the maze and interactive stations, visitors can enjoy a variety of other engaging experiences to complement the Amazon Prime Day celebration:
Amazon Fresh Station: After completing the maze, visitors can unwind at the beverage area. Simply share your experience on your Instagram Stories using the hashtag #PrimeDaySG to enjoy a complimentary drink.
Prime Day Deals Zone: Get a first look at Prime Day deals from leading brands across Beauty, Home & Kitchen, and Electronics such as Waterpik, Spectra, Shark, Sennheiser, Muji, Epitex and Cricut. This display offers a preview of some of the biggest discounts of the year, helping visitors plan their shopping ahead of the sale.
LEGO Play Area: Get hands- on with five LEGO Bluey new launches retailing from $27.9 at the LEGO Play Area.
o LEGO Bluey Playground Fun with Bluey and Chloe 11201
o LEGO Bluey Bluey's Beach & Family Car Trip 11202
o LEGO Bluey Bluey's Family House 11203
o LEGO DUPLO Bluey Ice Cream Trip with Bluey 10458
o LEGO DUPLO Bluey Bluey's Family House with Memory Game 10459
Whether you're a builder at heart or just curious to explore the newest releases, this space invites visitors of all ages to unleash their creativity and experience the joy of LEGO. This Prime Day, customers can also look forward to up to 30% off LEGO products including their popular Star Wars, F1 and Botanicals themes.
Gear up for National Day with Amazon Singapore
As part of Amazon.sg partnership with the National Day Parade 2025 to #CelebrateAsOneSG with Singaporeans, Amazon Fresh will also include a sneak peek of curated products from local brands and local favourites at the Amazon Prime Day Maze that will be on exciting deals from 18 Jul to 31 August. Whether you're hosting a watch party with friends or enjoying a cosy celebration at home, Amazon Fresh has you covered.
--> From 18 Jul, countdown to NDP60 with buy 4 get 10% off watch party bundles and up to 60% off curated local selection
--> From 1-9 Aug, get free Mao Shang Wang Durian (worth S$28) with a minimum spending of S$130 and shop daily 60% off flash deals on local bestsellers
--> From now till Aug 31, new to Fresh customers enjoy 25% off min S$40 their first order, capped at S$15
Check out Amazon.sg/FreshNDP60 for more information.
The Longest Prime Day Yet in Singapore
This year's Prime Day in Singapore will be the longest ever, offering Prime members seven days of deals from 8 to 14 July. All week long, Prime members will have the opportunity to explore exclusive deals across popular brands such as Sukin, Renpho, Dettol and 100PLUS, along with great savings on a wide range of quality products from local sellers, international brands, and small businesses at Amazon.sg/primeday.
Make the most of Amazon Singapore's offerings to elevate your Prime Day experience:
New to Amazon.sg?
o First-time customers get 50% off their first order with a minimum spend of S$40. Use code PD50NEW. Valid from 8 to 14 July. T&Cs apply.
o Prime repeat customers get S$15 off S$140. Use code PD15OFF. Valid from 8 to 14 July. T&Cs apply.
Amazon.sg Gift Cards: Amazon.sg Gift Cards offer an easy, simple, and convenient gifting experience, providing access to an extensive selection of products on Amazon.sg at Amazon.sg/giftcard. Purchase S$180 or more worth of Amazon.sg Gift Cards to receive additional S$15 credit from 24 June till 14 July. T&Cs apply.
Join Prime: New customers can start a 30-day free trial and enjoy these benefits for S$4.99 a month or S$49.90 per year. Sign up at Amazon.sg/prime.
Enjoy convenient Delivery and Return options: Prime members can enjoy fast and free shipping on millions of eligible items across domestic selection, Amazon Fresh as well as Amazon International Store. Need to return an item from US, Japan or Germany? Easy – customers can now experience hassle-free and faster returns, including pick-up from your address or via a drop-off center. More information here.
Amazon Fresh: Free Scheduled Two-Hour Delivery (FST) for Prime members with a minimum spend of $60, available from now until the end of the year.
*Terms and conditions apply to all promotions listed above.
Shop Prime Day Deals Around the World
Prime Day will kick off on July 8 in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the U.S., and the UK. Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates can shop Prime Day deals later this summer.
Every Day Made Better with Amazon Prime
Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on eligible domestic items, free international delivery with no minimum spending on eligible items, free delivery on selected delivery windows for orders of S$60 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg, as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at Amazon.sg/prime
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Star
21 hours ago
- The Star
Alexa got an AI brain transplant. How smart is it now?
SAN FRANCISCO: For the last few years, I've been waiting for Alexa's AI glow-up. I've been a loyal user of Alexa, the voice assistant that powers Amazon's home devices and smart speakers, for more than a decade. I have five Alexa-enabled speakers scattered throughout my house, and while I don't use them for anything complicated – playing music, setting timers and getting the weather forecast are basically it – they're good at what they do. But since 2023, when ChatGPT added an AI voice mode that could answer questions in a fluid, conversational way, it has been obvious that Alexa would need a brain transplant – a new AI system built around the same large language models, or LLMs, that power ChatGPT and other products. LLM-based systems are smarter and more versatile than older systems. They can handle more complex requests, making them an obvious pick for a next-generation voice assistant. Amazon agrees. For the last few years, the company has been working feverishly to upgrade the AI inside Alexa. It has been a slog. Replacing the AI technology inside a voice assistant isn't as easy as swapping in a new model, and the Alexa remodel was reportedly delayed by internal struggles and technical challenges along the way. LLMs also aren't a perfect match for this kind of product, which not only needs to work with tons of preexisting services and millions of Alexa-enabled devices but also needs to reliably perform basic tasks. But finally, the new Alexa – known as Alexa+ – is here. It's a big, ambitious remodel that is trying to marry the conversational skills of generative AI chatbots with the daily tasks that the old Alexa did well. Alexa+, which has been available to testers through an early-access program for a few months, is now being rolled out more widely. I got it recently after I bought a compatible device (the Echo Show 8, which has an 8-inch screen) and enrolled in the upgraded version. (Prime members will get Alexa+ at no cost, while non-Prime members will have to pay US$19.99 (RM84) per month.) The New York Times recently announced a licensing deal with Amazon, which will allow Amazon to use Times content in its AI systems, including Alexa+. The Times is also suing OpenAI, the maker of ChatGPT, and Microsoft for alleged copyright violations related to the training of AI systems. Two Steps Forward, One Step Back I have good news and bad news for my fellow Alexa-heads. The good news is that the new Alexa+ is, in fact, more fun to talk to than the old one, with more realistic synthetic voices and a more humanlike cadence. (There are eight voices to choose from; I used the default setting, an upbeat female voice.) And I liked some of Alexa+'s new capabilities, such as booking a table at a restaurant and generating long stories and reading them to my 3-year-old. The new Alexa is also better at handling multistep requests. 'Set three kitchen timers for 15, 25 and 45 minutes' and 'write a one-day itinerary for a trip to San Diego and send it to my email' were two prompts that worked for me. And Alexa+ doesn't require you to say its wake word every time you talk to it, so you can go back and forth or ask it follow-up questions, which is a nice change. The bad news is that despite its new capabilities, Alexa+ is too buggy and unreliable for me to recommend. In my testing, it not only lagged behind ChatGPT's voice mode and other AI voice assistants I've tried but also was noticeably worse than the original Alexa at some basic tasks. When I asked Alexa+ to cancel an alarm the other morning – a request I had made to the old Alexa hundreds of times with no issues – it simply ignored me. When I emailed a research paper to alexa@ in order to hear Alexa+ summarise it while I washed the dishes, I got an error message saying the document couldn't be found. Alexa+ also hallucinated some facts and made some inexplicable errors. When I asked it to look up Wirecutter's recommended box grater and add it to my Amazon cart, it responded that 'according to Wirecutter, the best box grater is the OXO Good Grips Box Grater.' Wirecutter's actual box grater pick is the Cuisipro 4-Sided Box Grater. Luckily, I caught the mistake before ordering. When I asked Alexa+ to walk me through installing a new AI model on my laptop, it got tripped up and started repeating, 'Oh, no, my wires got crossed.' And I didn't have access to some of the new Alexa+ features Amazon advertised, such as a 'routine' feature that triggers several different actions when a user enters a room. (I wanted to have Alexa+ greet me in the mornings with a motivational speech and a high-volume rendition of 'Eye of the Tiger,' but the presence-sensing feature hasn't been turned on yet, according to an Amazon spokesperson.) Daniel Rausch, the Amazon vice president who oversees Alexa and Echo, told me in a recent podcast interview that many of these flaws would be fixed soon as Alexa+ rolled out more widely and more of its features came online. 'We've got some edges to sand,' he said. Alexa, Give Me 500 Words on the History of Kitchen Timers Rausch said the biggest challenge in building generative AI models into Alexa was that they were fundamentally different types of systems. The old Alexa, he said, was built on a complicated web of rule-based, deterministic algorithms. Setting timers, playing songs on Spotify, turning off the lamp in your living room – all of these features required calling up different tools and connecting with different interfaces, and they all had to be programmed one by one. Adding generative AI to Alexa forced Amazon to rebuild many of these processes, Rausch said. Large language models, he said, are 'stochastic,' meaning they operate on probabilities rather than a strict set of rules. That made Alexa more creative but less reliable. It also made the voice assistant slow. Rausch recalled an early internal demo in which Alexa+ took more than 30 seconds to play a song – an 'excruciating' delay, he said, that led the team to rethink its approach. 'These models are slow to respond when they're following a deep set of instructions,' he said. 'We're asking them to do something quite hard.' Another challenge to overcome, Rausch said, was generative AI's wordiness. Initially, when engineers hooked Alexa up to large language models, the system would sometimes produce long, verbose answers or introduce needless complexity. Alexa+ might respond to a user's request for a 10-minute kitchen timer with a 500-word essay about the history of kitchen timers. The solution, Rausch said, was to spend several years combining more than 70 AI models – some Amazon's proprietary models and some from outside providers, like Anthropic's Claude – into a single, voice-based interface, with an orchestration system that routes a user's request to the model that is best suited to handle it. 'The magic, when it is working really well, is to get those new ways of speaking to Alexa to interface with those predictable outcomes or behaviors,' he said. Learning a New Language There are other barriers, too. One of them, Rausch said, is that many longtime users have learned how to 'speak Alexa,' phrasing their daily requests in familiar commands that they know the system will understand. 'We all sort of came up with our way of setting a timer to get the pasta done on time,' he said. But Alexa+ processes language in a more fluid way. Users can talk to it as they would talk to a human – no robot pidgin required – and that may necessitate some retraining. I assume that many of the flaws will be ironed out and that most users will acclimate to the new way of speaking to Alexa+. I'm also inclined to cut Amazon some slack, since building LLM-based technology into a reliable voice assistant seems like a thorny technical problem, and it's not like anyone else has solved it. (Apple, which has been struggling to give Siri an AI upgrade for years, certainly hasn't.) I also don't think the limitations of Alexa+ suggest that generative AI models are inherently unreliable or that they'll never work as personal voice assistants. Ultimately, I think it's just really hard to combine generative AI with older, legacy systems – a lesson many companies, both inside and outside tech, are learning the hard way right now – and it's going to take some time to work out all the kinks. For now, I'm going to downgrade my devices to the older, less intelligent version of Alexa and leave the beta testing to others. With AI, as with humans, sometimes raw intelligence matters less than how you use it. – 2025 The New York Times Company This article originally appeared in The New York Times.
Malay Mail
21 hours ago
- Malay Mail
Anwar urges Asean to define global AI future through regional principles, ethics
KUALA LUMPUR, Aug 12 — Prime Minister Datuk Seri Anwar Ibrahim today called on Asean to seize what he described as a 'generational opportunity' to shape artificial intelligence (AI) in ways that are inclusive, ethical and anchored in the region's shared values. He said the bloc's 700 million citizens, fast-growing digital economy and cultural diversity placed it in a unique position to bridge development gaps, empower small businesses, uplift rural communities and strengthen public services through AI. 'Our vision must be to harness AI not simply to catch up with the rest of the world, but to lead it — offering a model of innovation grounded in trust, rooted in equity and proudly shaped by Southeast Asian values,' he said in his keynote address at the Asean AI Malaysia Summit 2025 at Mitec here. Anwar said the true measure of AI's success should be its ability to meaningfully improve lives in a sustainable, inclusive and just manner, rather than the sophistication of its technology. He also outlined Malaysia's 'AI Nation Framework', introduced under the recently launched 13th Malaysia Plan, which he said would ensure AI works for all Malaysians by powering better governance, sparking innovation and improving livelihoods nationwide. He said the framework is built on five pillars — forward-looking policies; an agile and digitally fluent workforce; secure and reliable digital infrastructure; the advancement of digital trust; and strategic investments to grow a thriving AI ecosystem through public–private partnerships and global collaboration. 'This is more than a roadmap. It is a movement. The Ministry of Digital, with the National AI Office at its core, will lead this initiative. Once, highways and ports powered our economic rise,' he said. 'Now we will build intelligent highways, secure data pipelines, future-ready talents and ethical guardrails for AI,' he added.
The Sun
a day ago
- The Sun
F88 officially lists 8.26 million shares on UPCoM
HANOI, VIETNAM - Media OutReach Newswire - 11 August 2025 - F88 Investment Joint Stock Company (F88) on August 8 officially listed over 8.26 million shares for trading on the UPCoM platform. With a reference price of VNĐ634,900 (US$24) per share on its first trading day, F88 now holds the highest market price among all listed companies across Vietnam's three stock exchanges, marking the beginning of a new chapter in its journey to standardise corporate governance and tap into the domestic capital market. This milestone marks the first time a pawnbroking enterprise in Viet Nam has been publicly listed and traded on the stock exchange. Beyond a significant step toward transparency, F88's listing sets a new operational benchmark for the legal pawn sector in particular and the alternative finance industry in general – a sector that has long faced negative perceptions and limited access to capital. On May 6, 2025, F88 was officially recognised by the State Securities Commission as a public company and deemed eligible to register for share trading in accordance with legal regulations. At the time of listing, F88's charter capital stood at over VNĐ82.6 billion, corresponding to more than 8.26 million outstanding shares. The company has also received approval to issue bonus shares from share premium reserves at a ratio of 1,200 per cent, which will increase its charter capital to over VNĐ1.1 trillion. This is an internal capital restructuring activity that does not dilute shareholder equity and is aimed at preparing for the company's next phase of growth, aligned with its operational scale. 'The official listing on UPCoM is not only a development milestone for F88 but also a pioneering move, introducing a new standard of transparency for Vietnam's alternative finance industry. This is a crucial step in enhancing our ability to access public capital, serving our long-term business goals. F88 clearly understands that entering the capital market is not just about transparency and regulatory oversight – it also serves as a financial catalyst to help us scale, upgrade operations, and get closer to our future target of listing on HoSE,' said Phung Anh Tuan, Chairman of the Board of Directors at F88. According to a special report published by FiinGroup in June 2025, Vietnam's pawnbroking market had an estimated outstanding loan balance of VNĐ200 trillion (approximately $8 billion) in 2024. Of this amount, 'new-generation' pawn enterprises like F88 currently hold a market share of about 3.2%, indicating substantial room for future growth. Another notable trend is that while the number of traditional pawnshops is declining, new-generation pawn outlets – which integrate technology, centralised management and diverse services – are expanding rapidly. To date, F88 operates 888 stores across 34 provinces and cities, accounting for around 70 per cent of all new-generation pawn outlets in Vietnam. The company aims to reach 1,000 transaction points by 2026 and expand to 2,000 stores by 2030. In addition to secured lending, F88 is also accelerating its growth in microinsurance and agent banking services. Through its strategic partnership with Military Commercial Joint Stock Bank (MBBank), F88 is gradually developing a model of 'modern financial transaction offices' that provide essential services such as customer identification, deposits/withdrawals, fund transfers, loan referrals, and collection/payment services. F88 is also rapidly pushing digital transformation through its MyF88 platform – a mobile application that recorded over 105,000 online loan customers just two months after launch. By 2026, the company targets to have 80 per cent of transactions conducted digitally, aiming to optimise operational efficiency and enhance customer experience. For 2025, F88 has set a revenue growth target of 33 per cent. In the first half of the year, the company recorded VNĐ1.74 trillion in revenue, up 30 per cent year-on-year. Of this amount, revenue from lending activities reached VNĐ1.5 trillion, growing 28 per cent. Insurance and other services generated VNĐ199.6 billion and VNĐ6 billion, respectively, increasing by 45 and 360 per cent thanks to broader product coverage and effective cross-selling. Total disbursement value reached VNĐ7.1 trillion, up 36 per cent over the same period, while the net write-off ratio (net charge-offs to average outstanding loans) remained at 2.35 per cent. These results brought the company VNĐ321 billion in pre-tax profit – more than triple the figure from the same period last year. Backed by a sustainable operating platform, transparent financials, and a clear digitalization strategy, F88 is steadily strengthening its governance capabilities, refining capital structure, and standardising operations to meet public company standards. The official UPCoM listing represents not only a transformation in capital structure but also reaffirms F88's pioneering role in shaping a transparent, regulated, and legally compliant alternative finance market where the public can access trustworthy and civilised financial services.
