Smart Pro-AV solutions changing the world around us go on display during the second day of Integrate ME 2025
Groundbreaking Pro AV technologies are transforming the urban infrastructure of the world around us, as well as integration into malls, schools, and hotels. The latest products and technologies were on show at Integrate Middle East 2025, which returned for its second day at the Dubai World Trade Centre (DWTC).
Highlights included adaptive digital signage solutions providing tailored content in real-time, immersive audio-visual experiences that are reshaping educational systems and cutting-edge control room technologies enhancing urban management systems.
The third edition of Integrate Middle East brings together leading industry players including Unilumin, VUEAV, HOHEM, IPS, CZUR Tech, Analog Way and Leyard exhibited their latest services and products, underscoring the adaptability and real-world impact of Pro AV solutions, showing how technologies can be integrated into interactive retail displays, hybrid learning tools or smart venue management systems.
Diana Wu, Sales Director of BOYA 'We are thrilled to participate in this year's Integrate Middle East and showcase our innovative solutions. As the world's first true AI-powered wireless mics, the BOYAMIC 2 and BOYALINK 3 represent a leap forward in audio technology. Their deep learning capabilities redefine noise cancellation, providing creators with sound quality they've never experienced before.'
Andy Lin, Business Development Director (Global) of Nanlux said: 'We are proud to unveil our next-generation professional light system, the Evoke 5000B, at this year's exhibition. Delivering 5000W output with precise green-to-magenta adjustment and an IP66 stormproof rating.It is all in one design to bring the convenience for the using and transportation. Evoke5000B making a milestone in the transition of motion picture lighting to the LED era.'
Integrate Middle East will continue to explore emerging trends, build networks and forge strategic partnerships until May 15, 2025, and visitor and media registration can now be done in person at the show's entrance.
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Channel Post MEA
06-08-2025
- Channel Post MEA
Unilumin Strengthens Middle East Presence with Next-Gen LED and Immersive Display Solutions
Zac Liang, General Manager for Gulf Area at Unilumin Group, says the company is rapidly expanding across the Middle East, fuelled by smart city initiatives, mega-events, and cutting-edge LED innovations, while strengthening local partnerships, championing sustainability, and pioneering immersive visual solutions. How would you describe Unilumin's current position in the Middle East market, and what factors are driving demand for LED and display technologies in the region? Unilumin has quickly established itself as a trusted LED display partner across the Middle East, with a strong presence in the UAE, Saudi Arabia, and Qatar. Our growth is driven by rising regional demand for smart cities, entertainment, and government-led digitisation initiatives. As giga-projects scale up and the region positions itself as a global hub for events and innovation, the demand for high-performance, energy-efficient, and visually striking display solutions continues to grow. From immersive retail experiences to large-scale control rooms, Unilumin's technology is helping to shape the visual infrastructure of the future across the Gulf. What are your top priorities for expanding Unilumin's footprint across the Middle East over the next 12 to 24 months? Our key priorities include strengthening our presence in Saudi Arabia and the UAE, enhancing local service capabilities, and expanding our network of channel and rental partners. With the rise of mega-events and large-scale infrastructure projects, we are committed to localising support through dedicated teams, regional training centers, and demo showrooms. We are also focused on advancing our vertical go-to-market strategies, particularly in control rooms, retail, and live event production, by introducing next-generation display technologies such as Chip-on-Board (COB) and ultra-fine pixel pitch LED. Our core focus areas will be partner enablement, faster turnaround times, and delivering tailored solutions that meet the unique needs of local markets. How does Unilumin differentiate itself in a competitive market with evolving customer expectations and rapid innovation? Unilumin stands out through its unwavering commitment to quality, innovation, and customer service. We provide end-to-end LED solutions, from advanced hardware to intelligent control systems, tailored to meet the unique demands of each sector. Our patented technologies, such as UMini (ultra-fine pitch COB) and Upanel, deliver exceptional reliability and energy efficiency, making them ideal for mission-critical environments. Beyond the product itself, our local support teams, rental and staging services, and interactive initiatives, like our recent open house in Dubai, allow clients to experience our technology firsthand. At Unilumin, we don't just deliver screens; we co-create immersive environments that align with our customers' business objectives and readiness for the future. Can you elaborate on the strategic importance of your recent partnership with Barco? What unique advantages does this collaboration bring to customers and partners in the Middle East? Our partnership with Barco marks a significant milestone, particularly in the control room and corporate visualisation sectors. By combining Barco's advanced image processing and control systems with Unilumin's state-of-the-art LED displays, we deliver best-in-class, turnkey solutions. This collaboration addresses the growing need for real-time data visualisation, secure command centers, and mission-critical operations across sectors such as government, utilities, and transportation. It also boosts confidence among system integrators and consultants by providing a reliable, globally supported alternative. Together, we are uniting technological excellence with local execution to create smarter, more integrated, and future-ready display ecosystems. How is Unilumin enabling and supporting its channel partners in the region, and what programs or tools are in place to ensure their success? At Unilumin, we believe in growing together with our partners. That's why we offer structured channel programs that include co-marketing support, technical certifications, dedicated account management, and priority access to demo units. Our regional teams in Dubai and Saudi Arabia work closely with partners on training, project design, and after-sales support. Initiatives like the Unilumin Open House offer hands-on product experiences and valuable networking opportunities. We're also investing in localised service hubs to reduce lead times and improve responsiveness. Our goal is to empower every partner, not just as a reseller, but as a true Unilumin solution ambassador. What role does innovation play in your go-to-market strategy, particularly with respect to smart displays, immersive solutions, or integrated command center technologies? Innovation is the backbone of our growth strategy. From ultra-fine pitch COB MIP displays to 3D naked-eye content solutions and XR/VP (Extended Reality/Virtual Production) studios, Unilumin is at the forefront of visual communication. Our displays now integrate seamlessly with AI-ready control systems, remote monitoring, and cloud-based diagnostics, making them ideal for smart control rooms and digital command centers. We are also leveraging immersive technologies like U-Shield to deliver flexible, high-impact solutions for events, entertainment, and retail, each tailored to the unique vision of the project. For us, innovation isn't just a buzzword; it's a commitment we bring to life on the ground, in every project we deliver. Which verticals or sectors do you see as high-growth areas for Unilumin in the Middle East? We see significant opportunities across smart cities, government infrastructure, retail, and live entertainment. In the UAE and Saudi Arabia, large-scale digital transformation initiatives are driving demand for reliable display infrastructure supporting applications such as surveillance, traffic management, and civic communication. In the retail sector, experiential marketing and interactive displays are redefining customer engagement. Unilumin's rental series, such as UGM and LEX, are widely adopted for live events, exhibitions, and concerts throughout the region. Additionally, we are actively collaborating with consultants and system integrators on data centers and control rooms, where 24/7 uptime, reliability, and visual precision are critical. As sustainability becomes a key consideration in infrastructure and technology projects, how is Unilumin aligning its product development and business practices with green or energy-efficient initiatives? At Unilumin, sustainability is more than an industry requirement; it's a foundational pillar of how we design, manufacture, and deliver our LED solutions. As the first LED display company to receive TÜV SÜD low-carbon certification, we take a comprehensive approach to minimising environmental impact throughout the product lifecycle. We begin by sourcing certified low-emission, recyclable materials from trusted suppliers, ensuring that every component aligns with rigorous sustainability standards. Our production facilities are optimised to conserve resources like water and electricity through real-time monitoring and ongoing efficiency improvements. Even in logistics, we evaluate delivery routes to reduce transportation emissions, prioritising the most direct and efficient paths. To date, over 30 Unilumin products have achieved low-carbon certification. We're proud to see large-scale implementations, such as the 15,000 sqm Riyadh Season project, embracing our green-certified LED displays. As global demand for sustainable infrastructure accelerates, we remain committed to innovating responsibly, helping our clients meet their environmental goals without compromising on performance.
Web Release
16-05-2025
- Web Release
CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai's Status as Global Hub for Media, Pro AV & Space Innovation
The 2025 editions of CABSAT and Integrate Middle East, and the debut edition of SATExpo Middle East, concluded on 15 May (Thursday), consolidating their position as leading platforms respectively for innovation and collaboration in the broadcast technology, Pro AV and satellite space economy industries. The flagship gatherings at the Dubai World Trade Centre (DWTC) brought together global innovators, industry thought leaders, and the latest technologies and solutions, reinforcing the UAE's position as a hub for content creation, entertainment, space tech, and next-gen Pro AV solutions. A convergence of innovation and collaboration The trio of events, organised by DWTC, brought together 820+ brands from 120+ countries, and welcomed country pavilions from China, France, Germany and the UK, along with 190 speakers shaping the future of their sectors at the CABSAT Content Conference and the SATExpo Summit. Highlights included: CABSAT 2025 : The 31 st edition of the premier broadcast and media event unveiled AI-driven breakthroughs, from fully automated broadcast solutions (like SI Media's Costanza AI that can automate speech to text) to exploring next-gen sports broadcasting trends at the show's Content Congress, as the MENA sports media market is projected to hit $6.5 billion by 2027. : The 31 edition of the premier broadcast and media event unveiled AI-driven breakthroughs, from fully automated broadcast solutions (like SI Media's Costanza AI that can automate speech to text) to exploring next-gen sports broadcasting trends at the show's Content Congress, as the MENA sports media market is projected to hit $6.5 billion by 2027. Integrate Middle East 2025: Pro AV innovations took centre stage at the third edition, featuring adaptive digital signage, immersive audio-visual tools (such as a world first with BOYA's AI-powered wireless mics ), and smart venue technologies revolutionising urban infrastructure. Pro AV innovations took centre stage at the third edition, featuring adaptive digital signage, immersive audio-visual tools (such as a world first with ), and smart venue technologies revolutionising urban infrastructure. SATExpo Middle East 2025: The debut satellite and space expo spotlighted AI-powered satellite advancements, strategic collaborations (like ABS and SpaceBridge coming together to improve managed data services across Europe, the Middle East, and Africa), and eSports racing powered by Eutelsat satellite connectivity, alongside critical discussions at the SATExpo Summit on orbital sustainability, led by Astroscale's Aya Iwamoto, Vice President, Strategy and Policy. Catalysts for transformative ideas As well unveiling the latest technological advancements, the shows also set the stage for the announcements of strategic partnerships formalised by the signing of Memoranda of Understandings (MoUs). Leading global satellite operator Arabsat inked six MOUs with partners at SATExpo, including an agreement with Grass Valley, the technology leader in live production solutions, to launch a new suite of cloud-based broadcast services. Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the fourth consecutive year as an exclusive invite-only hub for content collaboration. Organised by HConsult, a leading content market specialist in the Arabic-speaking MENA, and with an impressive 90 per cent re-participation rate, the Salon brings together creatives with production houses, OTT platforms, television networks, content investors and brand representatives looking to develop TV and film content with international appeal. Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries of Dubai World Trade Centre, said: 'The success of this year's CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East underscores the UAE's leadership as a global nexus for the media, entertainment, and satellite industries. Gathering over 32,000 professionals, these events have proven to be more than just platforms—they are catalysts for innovation, collaboration, and transformative ideas. At DWTC, we take pride in organising events that foster these connections, empowering industry pioneers to drive progress, share knowledge, and shape the future. The momentum generated here will resonate far beyond these halls, and we look forward to building on this legacy together.' Exhibitors echoed comments on CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East, acting as a hub for innovation and collaboration. Mumladze Patritsiia, Project Manager, from Carrot Broadcast, LLC, said, 'We are delighted to have returned to CABSAT this year, where we proudly showcased our expertise in real-time graphic solutions for TV shows and live productions, alongside cutting-edge hardware, software, and services in augmented reality and virtual studio technologies. This year, we showcased our latest innovations, including Gaussian splatting technology, one of the most talked-about highlights among visitors. Our unwavering commitment to innovation continues to empower broadcasters and content creators worldwide, as CABSAT 2025 once again proved to be a pivotal platform for groundbreaking advancements in broadcast, satellite, and content creation.' The spirit of innovation extended to Integrate Middle East, where Jana Dai, Sales Director of CZUR TECH CO said: 'Integrate Middle East 2025 has been a phenomenal experience for us. The event brought together a highly engaged audience of industry professionals who are actively shaping the future of AV and immersive technologies. The quality of conversations, diversity of attendees, and forward-looking themes truly set this event apart. We're proud to be part of a show that is driving the evolution of the AV and integrated technology landscape in the region. We look forward to continuing these conversations beyond the show floor.' SATExpo's inaugural edition brought together key players in the satellite industry, with 34 countries taking part to successfully create a dedicated space for satellite communications specialists. The high profile of SATExpo exhibitors was matched by the calibre of speakers at the SATExpo Summit, with those taking to the stage including Prof. Dr. Klaus Schilling, Head of Board, S-Smart Small Satellite Systems GmbH; Dr Sherif Sedky, CEO, Egyptian Space Agency; and Christelle Astorg-Lepine, CNES, Founder & CEO of the Space Women Alliance, among others. The event's far-reaching impact highlights the UAE's position as a global satellite innovation hub, spearheading satellite communications advancement throughout the MEASA region and beyond. Maroon Khalil, Senior Sales Director at ABS, said: 'ABS's participation in SATExpo 2025 reflects our commitment to delivering flexible, reliable, and effective satellite connectivity across the region. We're excited to showcase a broad portfolio of solutions tailored to the evolving capacity needs of customers in the UAE and beyond. With a fleet of five geostationary satellites and coverage that reaches 93% of the world's population — including beams that connect multiple continents globally — ABS is uniquely positioned to transform the regional communications landscape.' He added: 'Our mission is to drive digital transformation and close connectivity gaps across government, enterprise, and underserved communities. At SATExpo, we look forward to engaging with industry leaders and partners to shape the future of satellite communications across the Middle East, Asia, Africa, Europe, the Americas, and beyond. At SATExpo, we also highlighted the potential of the SES EdgeAI Connect solution to dynamically manage data and intelligence at the edge using best-in-class AI and satellite technologies.' Throughout the three-day event, numerous exhibitors unveiled groundbreaking new products, with standout launches from industry leaders Riedel, Cineom, Media Guru, Sawa Media, Godox, ST Engineering, IPS Mena and RioSat. Meanwhile, key players, including Intellian, InterSputnik, Streamport, First Gulf Company, EVS, Broadcast Solutions, Advance Media Training, Videndum, and Editshare – among many others – demonstrated a robust portfolio of advanced tech, highlighting their respective sectors' rapid innovation and diverse capabilities. As this year's editions of CABSAT, Integrate Middle East and SATExpo come to conclusion, professionals from the media, Pro AV, and satellite sectors can look forward to the next editions, slated for May 20 – 22, 2026. In the upcoming editions, these events will continue to serve as dynamic platforms for engaging with industry executives, decision-makers, technical experts and innovators from across the industry.
Broadcast Pro
16-05-2025
- Broadcast Pro
CABSAT, Integrate ME and SATExpo 2025 wrap up with over 32,000+ attendees
With the conclusion of this year's landmark events, anticipation is already building for the next editions of CABSAT, Integrate Middle East and SATExpo Middle East, scheduled for May 20–22, 2026. The 2025 editions of CABSAT and Integrate Middle East, along with the debut of SATExpo Middle East, concluded on Thursday, May 15, at the Dubai World Trade Centre (DWTC), affirming their position as premier global platforms for innovation and collaboration across the broadcast technology, Pro AV, and satellite industries. The events drew thousands of professionals and industry leaders from around the world, reinforcing the UAE's standing as a key player in content creation, entertainment technology, space innovation, and advanced Pro AV solutions. Together, the three events hosted over 820 participating brands from more than 120 countries and featured national pavilions from China, France, Germany and the UK. A total of 190 speakers took the stage at the CABSAT Content Conference and the SATExpo Summit to discuss the latest trends and breakthroughs in their respective sectors. CABSAT 2025, now in its 31st edition, showcased groundbreaking developments in broadcast and media, including AI-powered solutions like SI Media's Costanza AI, which can automate speech-to-text conversion. The Content Congress explored the future of sports broadcasting in a region where the sports media market is expected to reach $6.5bn by 2027. Integrate Middle East's third edition focused on the future of Pro AV technology, with innovations ranging from smart venue solutions and immersive tools to BOYA's world-first AI-powered wireless microphones and adaptive digital signage, underscoring the industry's transformation across urban infrastructure and event experiences. SATExpo Middle East marked its first edition as the region's premier satellite and space technology event. It spotlighted advancements in AI-enabled satellite connectivity, notable partnerships such as that between ABS and SpaceBridge, and unique applications like Eutelsat-powered eSports racing. The accompanying SATExpo Summit featured influential voices, including Astroscale's Aya Iwamoto, discussing orbital sustainability and the future of space communications. The events were also a stage for major partnership announcements, including six Memoranda of Understanding signed by Arabsat at SATExpo, one of which was with Grass Valley to launch new cloud-based broadcast services. The Co-Production Salon at CABSAT returned for its fourth year, serving as an exclusive meeting ground for producers, OTT platforms, and investors to forge global content partnerships, with a remarkable 90% re-participation rate. Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries of Dubai World Trade Centre, said: 'The success of this year's CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East underscores the UAE's leadership as a global nexus for the media, entertainment, and satellite industries. Gathering over 32,000 professionals, these events have proven to be more than just platforms—they are catalysts for innovation, collaboration, and transformative ideas. At DWTC, we take pride in organising events that foster these connections, empowering industry pioneers to drive progress, share knowledge, and shape the future. The momentum generated here will resonate far beyond these halls, and we look forward to building on this legacy together.' Mumladze Patritsiia, Project Manager, from Carrot Broadcast, LLC, added: 'We are delighted to have returned to CABSAT this year, where we proudly showcased our expertise in real-time graphic solutions for TV shows and live productions, alongside cutting-edge hardware, software, and services in augmented reality and virtual studio technologies. This year, we showcased our latest innovations, including Gaussian splatting technology, one of the most talked-about highlights among visitors. Our unwavering commitment to innovation continues to empower broadcasters and content creators worldwide, as CABSAT 2025 once again proved to be a pivotal platform for groundbreaking advancements in broadcast, satellite, and content creation.' The spirit of innovation extended to Integrate Middle East, where Jana Dai, Sales Director of CZUR TECH CO, commented: 'Integrate Middle East 2025 has been a phenomenal experience for us. The event brought together a highly engaged audience of industry professionals who are actively shaping the future of AV and immersive technologies. The quality of conversations, diversity of attendees, and forward-looking themes truly set this event apart. We're proud to be part of a show that is driving the evolution of the AV and integrated technology landscape in the region. We look forward to continuing these conversations beyond the show floor.' SATExpo's inaugural edition brought together key players in the satellite industry, with 34 countries taking part to successfully create a dedicated space for satellite communications specialists. The high profile of SATExpo exhibitors was matched by the calibre of speakers at the SATExpo Summit, with those taking to the stage including Prof. Dr Klaus Schilling, Head of Board, S-Smart Small Satellite Systems GmbH; Dr Sherif Sedky, CEO, Egyptian Space Agency; and Christelle Astorg-Lepine, CNES, Founder & CEO of the Space Women Alliance, among others. The event's far-reaching impact highlights the UAE's position as a global satellite innovation hub, spearheading satellite communications advancement throughout the MEASA region and beyond. Maroon Khalil, Senior Sales Director at ABS, stated: 'ABS's participation in SATExpo 2025 reflects our commitment to delivering flexible, reliable, and effective satellite connectivity across the region. We're excited to showcase a broad portfolio of solutions tailored to the evolving capacity needs of customers in the UAE and beyond. With a fleet of five geostationary satellites and coverage that reaches 93% of the world's population — including beams that connect multiple continents globally — ABS is uniquely positioned to transform the regional communications landscape.' He added: 'Our mission is to drive digital transformation and close connectivity gaps across government, enterprise, and underserved communities. At SATExpo, we look forward to engaging with industry leaders and partners to shape the future of satellite communications across the Middle East, Asia, Africa, Europe, the Americas, and beyond. At SATExpo, we also highlighted the potential of the SES EdgeAI Connect solution to dynamically manage data and intelligence at the edge using best-in-class AI and satellite technologies.' Throughout the three-day event, numerous exhibitors unveiled groundbreaking new products, with standout launches from industry leaders Riedel, Cineom, Media Guru, Sawa Media, Godox, ST Engineering, IPS Mena and RioSat. Meanwhile, key players, including Intellian, InterSputnik, Streamport, First Gulf Company, EVS, Broadcast Solutions, Advance Media Training, Videndum, and Editshare – among many others – demonstrated a robust portfolio of advanced tech, highlighting their respective sectors' rapid innovation and diverse capabilities. As this year's editions of CABSAT, Integrate Middle East and SATExpo come to a conclusion, professionals from the media, Pro AV, and satellite sectors can look forward to the next editions, slated for May 20 – 22, 2026. In the upcoming editions, these events will continue to serve as dynamic platforms for engaging with industry executives, decision-makers, technical experts and innovators from across the industry.
