Ajman Tourism teams with Dertour to boost European presence
The Ajman Department of Tourism Development (ADTD) entered into a strategic partnership with Dertour Group, a German tourism promotion company, as part of the department's ongoing efforts to strengthen its global presence and broaden collaboration with international markets.
The agreement was signed during a promotional tour organised by the department in Germany, under the presence of Mahmood Khaleel Alhashmi, Director General of ADTD.
This agreement aims to support the department's strategic plans for expanding into European markets and attracting new segments of visitors. This will be accomplished by introducing innovative digital promotional campaigns, organising awareness events, and leveraging various media platforms in Germany, Austria, and Switzerland.
The agreement also includes the launch of a representative office for the department in Europe to act as a liaison with tourism companies and private sector partners, thereby increasing engagement with the target audience.
Alhashmi affirmed that this move is part of the department's strategic efforts to broaden the scope of international cooperation and open up new avenues for tourism investment. His Excellency stated that the European market is one of the most promising markets that the department is targeting as part of its strategy to diversify tourism and increase the number of visitors arriving in the emirate.
He added, "Through this agreement, we seek to build qualitative partnerships with specialised and experienced institutions and facilitate the successful execution of advanced marketing initiatives that highlight Ajman's unique tourism and cultural assets, thereby elevating its appeal as a preferred destination for European tourists.'
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