Scooter Braun Gives Update On Justin Bieber Relationship
In 2008, a then-25-year-old Scooter Braun stumbled upon a talented 13-year-old Canadian kid singing Ne-Yo on YouTube. That teen turned out to be Justin Bieber, who would quickly go on to become one of the most famous people in the world.
Throughout his rise the 2010s, Justin continued to be managed by Scooter, and the two were pretty much inseparable, even amid the ups and downs of JB's public image at the height of his fame. Scooter became one of the most prolific managers in the music business, taking on other clients like Ariana Grande, Demi Lovato, and Kanye West.
So, in 2023, when rumors surfaced that he and Justin were no longer working together, fans had a lot of questions. Justin and Scooter's professional breakup was confirmed by People on June 16, 2024, and a day later, Scooter announced that he was retiring from management entirely.
Now, nearly a year later, Scooter has reflected on his and Justin's decision to part ways after 15 years together, saying on the Diary of a CEO podcast this week that their relationship is 'not that same that it was.'
'We worked together for so long and we had such extreme success,' Scooter said, giving some insight into Justin's desire for a new direction. 'I think you get to a point as a man where you want to show the world you can do it on your own, and I completely respect that. I think, at this point, that's what he's doing. And myself and everyone from the old team is rooting for him.'
Scooter's comments come amid a lot of speculation and concern for Justin's well-being. The 31-year-old singer — who shares a 1-year-old son, Jack, with his wife, Hailey Bieber — has been the topic of many conversations due to his unusual online behavior, including cryptic posts about relationships, business, and religion. In February, his representatives spoke out to refute speculation he's using drugs.
As for his professional life, Justin, who is said to be working with a new team since his split from Scooter, has not released a new album since 2021, and in 2023, he sold his nearly 300-song music catalog to Hipgnosis Songs Capital for a reported $200 million.
In April, Justin's reps also denied rumors that he is in 'financial distress,' and prior to that, his team assured fans that he is doing well personally and professionally. In a statement given to Rolling Stone in February, a spokesperson for the singer said that the past year has been 'very transformative for him as he ended several close friendships and business relationships that no longer served him.'
When asked if it 'hurt' when Justin wanted to part ways, Scooter said on the podcast that he was also ready for something new. 'At that point, it had been a couple of years where I knew I wanted to do something else, and I wanted to find out who I was,' he said. 'We were both communicating enough with each other…The writing was on the wall.'
It's wild how things change... You can find Scooter's full appearance on the Diary of a CEO podcast here.
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