2nd Jordan International Food Festival kicks off in Amman
The festival management and organisers said that the festival embodies a vital platform to promote Jordanian food products and highlights the importance of Jordan on the world cultural tourism map, according to The Jordan News Agency, Petra.
They added that the festival sheds light on the distinguished heritage of Jordanian food and enhances the Kingdom's status as a unique travel destination.
The festival had dispatched a relief convoy to Gaza ahead of its official opening as part of its humanitarian efforts, in cooperation with the Jordan Hashemite Charity Organisation (JHCO), and with contributions from participating companies, institutions, and individuals.
The relief assistance will total 300 tonnes of food and medical supplies, to be delivered in three batches before and during the festival, to alleviate the suffering of the Palestinian people in the Gaza Strip amid the difficult humanitarian conditions caused by the Israeli siege.
They also said: "The festival forms a bridge between tradition and modernity, connecting local community and its guests from around the world, and linking diverse cuisines with the stories they tell.'
Jordan Tourism Board (JTB) Spokesperson Anas Adwan said that the initiative represents Jordan's commitment to the causes of the Arab nation, and reflects the national role of the tourism sector in carrying humanitarian values.
He also added that this year's festival combines support for local products with solidarity with the people of Gaza and the donation channels will remain open throughout the festival, encouraging continued public participation.
JIFF continues until August 11, featuring a diverse programme of live shows, workshops, and competitions that highlight the richness of both Jordanian and international cuisine.
Dedicated areas have also been allocated for youth-led and entrepreneurial projects in the food sector.
This year's festival features 165 entrepreneurial projects, including 76 women-led initiatives, 180 Jordanian restaurants, and 20 food manufacturing companies, according to Petra.
It also supports 38 local communities through production kitchens, handicrafts, and cultural exhibitions.
JTB also announced that ticket proceeds from the festival of the 2025 edition will be donated to support children in Gaza.
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