Tower 28 Introduces New Medical Advisory Board Supporting Innovation For Sensitive Skin

Forbes

7 days ago

Tower 28 is the only skincare and makeup brand to carry the seals of approval from the National ... More Eczema Association, National Psoriasis Foundation, and the National Rosacea Society.
Eczema affects approximately 10% to 20% of children and 2% to 10% of adults worldwide. Over 31.6 million people in the U.S. alone suffer from some type of eczema. With the global beauty and skincare market expected to generate $677.19 billion this year, the only brand to proudly invest in research and development of eczema safe products, proudly carrying the seals of approval from the National Eczema Association, National Psoriasis Foundation, and the National Rosacea Society across its entire skin care line is Tower 28. Amidst its rapid growth, consumers have grown to trust the products and expertise of the brand. This has led Tower 28 to launch its new Medical Advisory Board as a pivotal step towards advancing care and innovation for sensitive skin. With this expert-driven initiative, Tower 28 continues to set the standard for beauty that supports the sensitive skin community.
As the demand for effective and trustworthy products for sensitive skin grows, Tower 28 is bringing together an inspiring group of leading dermatologists and medical experts to help further the brand's foundational mission to create A Safe Space for Sensitive Skin. The Advisory Board will play a critical role in supporting these efforts in three key areas, leading science-based educational initiatives, ensuring the highest standards of care and innovation and guiding product development and testing. 'Since day one, we've been dedicated to making sure that people with sensitive skin can enjoy skincare and makeup that is not only safe and effective, but also backed by science. Our new advisory board brings together some of the top leading minds in sensitive skin science to help us continue to innovate and educate. It's truly an honor to be able to work so closely with Dr. Joyce and Dr. Killeen, and I can't wait to introduce them to our community,' shared Amy Liu, Founder and CEO of Tower 28.
Founding members of Tower 28's Medical Advisory Board Dr. Kelly Killeen and Dr. Joyce Park.
Founding members of Tower 28's Medical Advisory Board include Dr. Joyce Park, a Board-Certified Dermatologist based in Washington, and Dr. Kelly Killeen, a Double Board-Certified Plastic Surgeon based in Beverly Hills, California. With a deep focus on sensitive skin and evidence-based care, Dr. Park brings clinical expertise and a passion for public health education, sharpened through fellowships with the World Health Organization. Known for making dermatology approachable, inclusive, and grounded in science. Her work helps bridge the gap between expert advice and everyday skincare, making trusted education accessible to all. 'I'm so excited to officially join Tower 28's Medical Advisory Board because this is a brand I've genuinely loved for years—they're leaders in creating high quality skin-friendly makeup and skincare that's especially great for sensitive skin,' said Dr. Park. 'As a dermatologist who treats lots of sensitive skin and has sensitive skin myself, that really matters to me. Tower 28 goes a step beyond and actually does clinical testing on sensitive skin, to make sure that their products really are gentle enough for everyone to use.'
As a plastic surgeon, Dr. Killeen, offers a deep understanding of skin anatomy, healing, and confidence—helping individuals think holistically about beauty, from barrier health to what makes someone truly glow. 'I've been involved with Tower 28 for a really long time. When Amy first launched this brand, I was watching because I was her friend. But then, I became excited because she was using hypochlorous acid. This is an ingredient that I had started using in my surgical practice. We use this in the operating room, we use it to treat wounds, and I know the power of this special ingredient,' she added.
Amy Liu, Founder and CEO of Tower 28.
Liu added that the Medical Advisory Board was formed to ensure that sensitive skin isn't just considered, it's the basis for everything Tower 28 creates. 'This group of top medical professionals guides us across three core areas: product development, education, and testing. Right now, they're helping us think through how to expand our SOS line in ways that address the evolving needs of sensitive skin, from identifying new formats that calm skin without disrupting the barrier, to evaluating new ingredients that target inflammation while still meeting our clean standards. They also partner with us to create accessible, science-backed education, shared across our social channels, website, and press, and help us proactively address misinformation around skincare trends. Their involvement ensures we're not just making safe products - we're pushing innovation forward for people with sensitive skin,' she further explained.
On the heels of this announcement, Tower 28 launched their new SOS mineral sunscreen clinically proven to be non-comedogenic and non-acnegenic, won't burn eyes, and boasts three medical seals of approval. As chronic eczema sufferer, Liu often felt chemical sunscreens left her skin burning. The sunscreen has a whipped, creamy texture that feels like a lightweight moisturizer with no white cast or orange tint. Formulated with gentle non-nano zinc oxide, it provides broad-spectrum UVA + UVB protection and is even ophthalmologist-approved packed with skin-soothing ceramides, allantoin, and alpha bisabolol to keep skin calm and breakout-free.
With this new Medical Advisory Board and continued innovation integrating skincare and makeup, Tower 28 is breaking barriers and giving those with sensitive skin science-backed, high performing options that won't irritate their skin conditions.