Chyawanprash ad row: Delhi HC stops Ramdev's Patanjali from running 'disparaging' ads; Dabur says product called 'ordinary'
NEW DELHI: The
Delhi high court
on Thursday stopped Patanjali from publishing or broadcasting advertisements that allegedly criticise Dabur Chyawanprash.
Justice Mini Pushkarna passed the order while hearing interim applications filed by Dabur.
The court will take up the matter again on July 14.
The issue began after Patanjali aired an advertisement featuring its founder,
Swami Ramdev
, Bar & Bench reported. In the ad, he is seen questioning the authenticity of other Chyawanprash products available in the market.
The advertisement says: "
Jinko Ayurved aur Vedo ka gyaan nahi, Charak, Sushrut, Dhanwantari aur Chyawanrishi ke parampara mei 'original' Chyawanprash kaise bana payenge?
"
Dabur also raised objections to parts of the advertisement where a 40-herb Chyawanprash was referred to as "ordinary."
Dabur argued that this was a clear reference to its product, which claims to contain "40+ herbs" and has a market share of over 60 per cent in the Chyawanprash segment. According to Dabur, the statements amounted to three types of disparagement — misrepresenting Patanjali's own formula, questioning Dabur's link to Ayurvedic tradition, and portraying Dabur's product as inferior.
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