'Unpopular' Meghan Markle & Prince Harry's Netflix deal ends, content 'tone deaf' and 'unlovable'; what it means for British royalty
and
Meghan Markle
's reported $100 million
Netflix
deal, signed in 2020 when they stepped back from royal duties, is set to conclude in September 2025 and will not be renewed, the streaming giant has reportedly decided.
Their partnership delivered a huge hit in 2022 with the documentary series Harry & Meghan, which drew blockbuster numbers. But their follow-up projects failed to resonate: With Love, Meghan earned just 5.3 million global views and ranked 383rd among Netflix shows, while Harry's polo docuseries Polo drew a mere half-million viewers. Critics and audiences have called the couple's content 'basic,' 'tone‑deaf,' and 'unlovable' .
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Despite the deal's end, there's a chance the Sussexes could continue with Netflix via a project‑based or 'first‑look' agreement, a model increasingly favored by the platform over large exclusive partnerships.
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Season 2 of With Love, Meghan is still scheduled for fall 2025, and Meghan's lifestyle brand As Ever remains partnered with Netflix's consumer products division.
Industry insiders suggest the end of this deal reflects the decline in the couple's U.S. popularity. After the Oprah interview and the documentary, support for Harry and Meghan has waned among American audiences, with critics noting their continued push for relevance may now feel calculated rather than authentic.
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Royal commentators warn the end of the Netflix contract could equate to a substantial financial blow, especially since Spotify dropped their podcast deal in 2023. Meghan's brand remains a potential revenue source, but durability of their media influence remains in question.
What it means for Netflix U.S. audiences:
Netflix is stepping back from long-term exclusive deals, opting for flexible partnerships instead.
While Harry and Meghan's initial documentary did well, but later offerings didn't keep up the momentum with viewers or critics.
Future projects may still come via Netflix, but likely under different, more modest arrangements.
Their brand leverage in the U.S. is softening, with experts pointing to waning public sentiment and marketing fatigue.
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