McDonald's teases return of fan favorite after nearly a decade. ‘Ultimate comeback'
The McDonald's snack wrap is staging a comeback nearly 10 years in the making.
The beloved wrap will return to menus Thursday, July 10, the fast-food giant announced June 3.
'The snack wrap is back,' Joe Erlinger, president of McDonald's USA, said in a video. 'It's because you've sounded off. We've heard you, we've listened.'
The chain didn't say if the wraps will return as a limited-time item, or if they're here to stay.
McClatchy News reached out to McDonald's for more information June 3 and was awaiting a response.
The news comes nearly a decade after snack wraps were discontinued at U.S. restaurants in 2016, prompting multiple petitions and pleas for their return. The on-the-go snack featured customers' choice of a grilled or crispy chicken strip, lettuce, cheese and sauce in a flour tortilla.
McDonald's announcement also comes one day after rival Popeyes launched its own chicken wrap, a first for the fried chicken chain.
'We wanted to create a Chicken Wrap that was undeniably Popeyes,' chef Amy Alarcon, vice president of culinary innovation at Popeyes, said in a news release. 'Infusing the flavors from our famous biscuit into our wraps was the perfect way to ensure our signature flavors shined through.'
McDonald's had hinted at the snack wrap's return in recent months with an initial launch date of '0x.14.2025.' In May, it rolled out the new McCrispy Strips, giving fans another sign that the beloved snack was headed back to menus.
Before it was officially phased out, some McDonald's franchisees complained about the prep work associated with the wrap: 'They took too long for workers to make, from steaming the tortillas to cutting chicken and folding the ingredients up to fit in the cardboard boxes,' Business Insider reported at the time.
News of the snack wrap's return prompted a flurry of reactions online:
'Fans never gave up on the Snack Wrap, inspiring the ultimate comeback,' McDonald's said on its website.
Pricing information wasn't immediately available.
Find your nearest McDonald's here.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
6 hours ago
- Yahoo
TD Cowen Affirms Hold Rating on McDonald's (MCD) with a $305 Price Target
On June 5, TD Cowen maintained a Hold rating on McDonald's Corporation (NYSE:MCD) with a $305 price target. This decision came after insights from experts from the quick service industry, which resulted in forecasts of a 2.8% boost in US same-store sales for Q2 2025. The analysts expect MCD shares to range from $305 to $320, noting the robust dividend record of consistently increasing dividends for 49 years. A cook in a busy kitchen assembling cheeseburgers for orders. Industry professionals are optimistic about the sales environment in the latter half of 2025. The outlook is primarily supported by potentially favorable comparisons and the expected success of the McCrispy Strips, seen as the brand's most notable menu upgrade this year. Despite the promising outlook, TD Cowen analysts were guarded about the mass rollout of CosMc's beverages to McDonald's core brand in 2025. However, they observed the significance of going live with cold brew coffee, which is simple to make and needs minimal customization. According to TD Cowen, McDonald's Corporation (NYSE:MCD) shows signs of upcoming growth, but a more reliable sales trajectory is essential to break out of its present trading range. While we acknowledge the potential of MCD as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock. READ MORE: and . Disclosure: None.
Miami Herald
13 hours ago
- Miami Herald
McDonald's analyst grills new stock price target on McCrispy reaction
Okay, people, so what do you think of McDonald's' McCrispy Strips? "Hey @McDonalds please stop hyping up your much delayed chicken snack wraps with your new McCrispy strips that have the texture of octopus and the flavor of a tire on a dirt road," one person said on X. Don't miss the move: Subscribe to TheStreet's free daily newsletter "You'll never be @Popeyes because they beat you to it, and these were delicious. Give up now, clown." All right, all right, don't sugarcoat it. Tell us how you really McFeel. "Yes," another poster said. "One bite of this clump of hard rubber was enough for me." "to me they were awful. rubbery and not crispy at all. super chewy and no flavor :/," another person declared on Reddit. "They're spongy and soggy," yet another complained. "Never again." Okay, so we're getting a social-media vibe now. And more important, an investment firm is getting a negative buzz as well. Now, to be fair, some people had nice things to say about McCrispy Strips, especially when they're paired with the new creamy chili dip. And many customers liked MCD's use of 100% white meat. "McDonald's promised that the strips are made with 'juicy, 100% white meat' and they weren't lying," Leah Groth wrote in on April 30. "McDonald's promised that the strips are made with 'juicy, 100% white meat' and they weren't lying," Leah Groth wrote in Eat This Not That on April 30. "While the uber-popular McNugget is made from ground chicken meat and shaped into a dippable form, the McCrispy is an actual strip of whole chicken meat, putting McDonald's on the shortlist of fast-food chains that use real chicken for their tenders," she added. Groth called the McCrispy tasty and spicy without the help of a dip, but she added that the creamy chili dip "seriously elevated the taste to next-level status." McDonald's (MCD) unveiled McCrispy Strips in April, and on May 5 they became available at all participating restaurants nationwide. The move marked the first time since 2021 that the fast-food giant introduced a permanent menu item in the U.S. Chairman and CEO Chris Kempczinski told analysts during the first-quarter-earnings call in May that the launch of McCrispy Chicken Strips should contribute to growth. But he warned that "we remain cautious about the overall health of the consumer. Related: McDonald's CEO sounds alarm on major customer problem "We entered 2025 knowing that it would be a challenging time for the [quick-service-restaurant] industry, due to macroeconomic uncertainty and pressures weighing on the consumer. "During the first quarter, geopolitical tensions added to the economic uncertainty and dampened consumer sentiment more than we expected." While the Chicago company narrowly beat Wall Street's earnings expectations for the quarter, revenue fell short and U.S. same-store sales shrank 3.6%, the worst showing since the 8.7% tumble of Q2 2020 and the Covid pandemic lockdown. McDonald's shares are up 6.3% in 2025 and up 18% from a year ago. "The key for us now for the balance of the year is about execution," Kempczinski said. "And in an environment where there is a pressured consumer, you've got to simply outexecute your competitors. "And that means you've got to outexecute them on your value programs, you've got to outexecute them when it comes to marketing and menu innovation." Kempczinski talked about a halo benefit from the McCrispy to set up the reintroduction of the Snack Wrap, which is slated to return to McDonald's menus on July 10. But Loop Capital analyst Alton Stump wasn't so sure and downgraded McDonald's to hold from buy and cutting his price target to $315 from $346. Related: Popular chicken chain launches its version of McDonald's wraps The analyst said on June 6 that he had "growing concerns" that McDonald's' domestic comparison growth profile would not rebound as much as expected over the remainder of 2025. Customer feedback about the chicken strips has to date been predominantly negative, he said. That does not bode well ahead of McDonald's pending Snack Wrap introduction, which will include the new chicken strip, he said. Stump said he'd based his prior positive view of the shares on the company's ability to rejuvenate U.S. same-store sales via these two new products. McDonald's did not immediately respond to a request for comment. Related: Fund-management veteran skips emotion in investment strategy The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Miami Herald
14 hours ago
- Miami Herald
Popular chicken chain menu brings back fan-favorite value combos
When fast-food chains and quick-service restaurants entered the industry and rose to fame in the 1950s, it was all about who had the best burger. This helped many burger-focused chains like McDonald's and Burger King become the giants they are today. However, trends evolve, and it's undeniable that many consumers now prefer chicken over other options, creating a "chicken craze" among chains. Don't miss the move: Subscribe to TheStreet's free daily newsletter This has caused many in the food industry to shift their focus and launch new chicken-based products to dominate the market and boost sales. Major players like McDonald's (MCD) and Taco Bell have begun prioritizing chicken-based products, but following a food trend isn't enough to get people's attention amid a consumer spending slowdown. Related: Popular chicken chain brings back beloved menu item after 7 years Yum! Brands' (YUM) Taco Bell has become incredibly successful due to its insanely low prices and new chicken products, which are huge selling points for today's consumer. Now, KFC is taking a few tips from this successful brand. KFC first introduced Fill Ups in 2009 with the $5 Fill Up Box, which included various options consisting of fried chicken, fries, a biscuit, and a medium drink. The value combos became popular among consumers due to their incredibly low price, which is almost unheard of nowadays with the rising cost of food. This prompted the chicken chain to make the combos a seasonal, limited-time offering, offering slightly different options plus a dessert. Related: Popular fast-food burger chain to open first store in new market KFC last offered this $5 deal in summer 2024. However, the combos were much smaller, with some options providing no sides or dessert, and none offering a beverage. Inflation is very real, and keeping the same low prices it once offered became difficult for KFC over the years. Nonetheless, growing competition is a challenge that those in the food industry can never ignore. The chicken chain wanted to offer value deals to make consuming at its locations more desirable, allowing it to compete with rival chains that still provide similar offers. KFC is bringing back the popular Fill Ups, this time for $7 each and in partnership with F1: The Movie, which premieres in the U.S. on June 27. Customers can choose from four different $7 Fill Ups: One-Piece Fried Chicken with mashed potatoes and gravy, and a biscuit. The chicken can be Original Recipe or Extra Fried Chicken with mashed potatoes and gravy, and a biscuit. The chicken can be Original Recipe or Extra Tenders with mashed potatoes and gravy, a biscuit, and a choice of dipping Famous Bowl Each combo includes two pie poppers for a sweet finale and a medium beverage to wash it all down. More Food News: McDonald's brings back unexpected breakfast item after 6 yearsPopular chicken chain launches its version of McDonald's wrapsMcDonald's menu finally brings back most-wanted fan favorite However, that's not all. KFC is also launching the new Mountain Dew Sweet Lightning Peaches & Cream Soda, to which customers can add a vanilla cream swirl for extra sweetness. The $7 Fill Ups and the new Mountain Dew Sweet Lightning Peaches & Cream Soda will be available for a limited time at all participating KFC locations nationwide starting June 9, as mentioned in the press release. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
