
Noise Doesn't Add Anything to Your Conversation, So Turn It Down with HUAWEI FreeBuds Pro 4
The HUAWEI FreeBuds Pro 4 mark a new era in wireless audio, being the first earbuds under the high-end HUAWEI SOUND brand. As Huawei's latest premium pair of wireless earbuds, these promise to redefine the listening experience. With their Dual-driver True Sound technology, they deliver rich, immersive audio that's unmatched in fidelity. Whether you're tuning in to your favourite tracks or catching up on calls, these earbuds redefine what premium sound and communication can be.
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Standard Chartered and Alibaba Group Sign Strategic Technology and Growth Partnership
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Al Bawaba
a day ago
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IBM Report: Data Breach Costs Drop 18% in the Middle East, Reaching SAR 27 Million in 2025
IBM (NYSE:IBM) released its 2025 Cost of a Data Breach Report, revealing that the average cost of a data breach for businesses in the Middle East reached SAR 27.00 million. This represents a decrease of approximately 18% from SAR 32.80 million the year prior. According to the report, the top three factors that reduced breach costs for local businesses were AI/ML-driven insights, encryption and a DevSecOps the Middle East, lost business remained the largest cost category in 2025, averaging SAR 11.63 million per breach. This was followed by post-breach response costs at SAR 7.50 million, detection and escalation at SAR 6.55 million, and notification costs at SAR 1.32 million. While overall breach costs have declined this year, these figures underscore the continued financial strain organizations face across the entire breach lifecycle — from discovery to sectors continued to face significantly high breach costs in 2025. This year, the financial sector recorded the highest total breach cost reaching SAR 34.00 million, followed closely by energy and industrial at SAR 32.00 million.'It is encouraging to see a meaningful decline in the cost of data breaches in the Middle East this year. It is no coincidence that a region with some of the world's boldest AI ambitions is also seeing less costly breaches. As organizations accelerate the adoption of AI-driven tools for security, they are improving their ability to detect and contain threats before they escalate. But as attackers grow more sophisticated, continued investment in AI-driven security tools, security talent, and AI governance tools will be essential to sustaining this momentum,' said Saad Toma, General Manager of IBM Middle East and key findings in the 2025 IBM report for the Middle East include:• Mitigating risks of AI model attacks – To reduce the risk of attacks on AI models, organizations in the Middle East are most commonly implementing access controls on AI systems (41%). By contrast, just 3% of breached organizations globally had such controls in place, highlighting the region's more proactive approach to securing and governing AI.• AI governance adoption – 38% of surveyed organizations reported having formal AI governance policies in place, with an additional 24% starting to develop them. For those with policies in place, the most common elements include strict approval processes for AI deployments (45%), adversarial testing (44%) and the use of AI governance technology (43%).• Factors that increase costs – Organizations with security system complexity incurred an average additional cost of SAR 867,378. Breaches affecting IoT or OT environments added SAR 839,750, while security staff shortages raised costs by SAR 818,997 on average.• Top initial attack vectors – The most common initial causes of data breaches in 2025 were third-party vendor and supply chain compromise, which account for 17% of incidents and carried an average cost of 29.60 million. Denial of service attacks and phishing each made up 14% of breaches, with average costs of SAR 27.20 million and SAR 28.00 million respectively. Malicious insider threats, while slightly less frequent at 11%, resulted in the highest average cost at SAR 33.00 million. The 2025 Cost of a Data Breach Report analyzed real-world data breaches from over 600 organizations worldwide from March 2024 through February 2025, including organizations from Saudi Arabia and the United Arab Emirates. Conducted by Ponemon Institute and sponsored and analyzed by IBM, the Cost of a Data Breach Report has investigated nearly 6,500 data breaches over the past 20 years.


Al Bawaba
a day ago
- Al Bawaba
Ooredoo and Huawei Complete Region's First Live Trial of Advanced 5G Tech
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