Mytheresa's Sophie Jordan shares menswear highlights for spring/summer 2026
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For Jordan, the season unfolded with strong momentum and a noticeable shift in brand dynamics—starting with Pitti Uomo's sharp curation and building toward the high-energy atmosphere of Milan and Paris. 'You really feel the intensity peak in Milan and Paris,' she noted. 'The shows are just one part of it—it's everything happening around them that drives the market. Between the runway and the showrooms, the pace and expectations climb fast.'
Amid the fast-paced rhythm of the season, Jordan zeroes in on innovation—focusing on image-led pieces that enhance brand identity while delivering commercial impact. Her goal is to ensure that runway concepts resonate with what Mytheresa customers want in their wardrobes. For spring/summer 2026, three standout shows rose to the top of her list.
' Dior was a standout, largely due to the buzz surrounding Jonathan Anderson's debut,' Jordan said. 'It was a commanding presentation—one that's likely to influence the tone and attitude of the season ahead.'
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Japanese label Auralee also made her list, praised for what she described as 'a confident new collection that perfectly reflects how modern men approach wardrobe building.' She completed her top three with Dolce & Gabbana, one of Milan's enduring names, highlighting the show's 'playful spirit' and its headline-making finale, where models paraded through the streets—'a true standout of the season,' she added.
When it comes to standout products, Jordan didn't hesitate to name Auralee's flip-flops—calling them 'the best version of one of this season's biggest emerging trends.' On the runway, Junya Watanabe 's flared jeans captured attention with a silhouette that, in her words, 'really won over the crowd.' In accessories, Dior's Book Tote made waves. Reimagined by Anderson with a distinctive, signature twist, it offered a fresh and irreverent spin on Maria Grazia Chiuri 's original design.
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As for the buzziest runway statements—think super-short shorts, pyjama dressing and the increasingly unapologetic sex appeal in menswear—Jordan is watching how they evolve for the retail floor. 'These kinds of bold aesthetics don't always land with our customer base,' she noted, 'but designers are already softening and refining them into more wearable formats.'
She also highlighted stripes as the season's most commercially viable motif—edging out checks—and pointed to a broader movement toward sun-drenched lifestyle offerings. 'Brands are leaning into summer in a much bigger way,' she said. 'It's not just about clothes anymore. We're seeing a deeper lifestyle shift—into footwear, leisure, and beyond. Seasonality is becoming central, and that's going to resonate.'
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