Hundreds attend beach pilates pop-up ahead of LSKD Kotara store launch
The Australian apparel company teamed up with local business owners Jake Harris and Lily Barnett, who run the STRONG Pilates studios at Broadmeadow and Warners Bay, attracting more than 750 registrations.
Fitness enthusiasts arrived at the beach as the sun rose on May 10, starting with a breathwork workshop and finishing with a pilates workout. It wasn't all smooth sailing for the picturesque product launch, with rain hitting midway through the workshop and microphone problems plaguing the morning.
"Following International Pilates Day earlier this month, we wanted to do something on a bigger scale to make pilates accessible to all and break down the stereotype that it's 'just stretching'," Mr Harris said ahead of the event.
"The event aims to empower all to recognise how much stronger our minds and bodies are when we come together as a community and appreciate how lucky we are to live in such a beautiful city."
While the event was a big moment for the Newcastle business owners, it was just the start of the festivities for the LSKD team.
They will hold an official launch at the store on Saturday, May 17 at Westfield Kotara.
The store is offering a free tights swap for the first 500 people, allowing customers to bring any pair of tights, of any brand and get a new pair free.
There will also be a free shorts swap for the first 100 and all old clothing items will be recycled.
The opening is expected to draw a large crowd, with security allowing people to line up from 6am.
"The partnership with fellow global brand LSKD was an easy one given our alignment in values," Ms Barnett said.
"They have been generous with giveaways and released a limited edition t-shirt which was only available on the day."
The STRONG owners said they hoped to expand the business further and offer more events in the future.
THE rain did not stop hundreds of people from attending a pilates session at Dixon Park beach on the weekend, a branded event ahead of the LSKD Kotara store launch.
The Australian apparel company teamed up with local business owners Jake Harris and Lily Barnett, who run the STRONG Pilates studios at Broadmeadow and Warners Bay, attracting more than 750 registrations.
Fitness enthusiasts arrived at the beach as the sun rose on May 10, starting with a breathwork workshop and finishing with a pilates workout. It wasn't all smooth sailing for the picturesque product launch, with rain hitting midway through the workshop and microphone problems plaguing the morning.
"Following International Pilates Day earlier this month, we wanted to do something on a bigger scale to make pilates accessible to all and break down the stereotype that it's 'just stretching'," Mr Harris said ahead of the event.
"The event aims to empower all to recognise how much stronger our minds and bodies are when we come together as a community and appreciate how lucky we are to live in such a beautiful city."
While the event was a big moment for the Newcastle business owners, it was just the start of the festivities for the LSKD team.
They will hold an official launch at the store on Saturday, May 17 at Westfield Kotara.
The store is offering a free tights swap for the first 500 people, allowing customers to bring any pair of tights, of any brand and get a new pair free.
There will also be a free shorts swap for the first 100 and all old clothing items will be recycled.
The opening is expected to draw a large crowd, with security allowing people to line up from 6am.
"The partnership with fellow global brand LSKD was an easy one given our alignment in values," Ms Barnett said.
"They have been generous with giveaways and released a limited edition t-shirt which was only available on the day."
The STRONG owners said they hoped to expand the business further and offer more events in the future.
THE rain did not stop hundreds of people from attending a pilates session at Dixon Park beach on the weekend, a branded event ahead of the LSKD Kotara store launch.
The Australian apparel company teamed up with local business owners Jake Harris and Lily Barnett, who run the STRONG Pilates studios at Broadmeadow and Warners Bay, attracting more than 750 registrations.
Fitness enthusiasts arrived at the beach as the sun rose on May 10, starting with a breathwork workshop and finishing with a pilates workout. It wasn't all smooth sailing for the picturesque product launch, with rain hitting midway through the workshop and microphone problems plaguing the morning.
"Following International Pilates Day earlier this month, we wanted to do something on a bigger scale to make pilates accessible to all and break down the stereotype that it's 'just stretching'," Mr Harris said ahead of the event.
"The event aims to empower all to recognise how much stronger our minds and bodies are when we come together as a community and appreciate how lucky we are to live in such a beautiful city."
While the event was a big moment for the Newcastle business owners, it was just the start of the festivities for the LSKD team.
They will hold an official launch at the store on Saturday, May 17 at Westfield Kotara.
The store is offering a free tights swap for the first 500 people, allowing customers to bring any pair of tights, of any brand and get a new pair free.
There will also be a free shorts swap for the first 100 and all old clothing items will be recycled.
The opening is expected to draw a large crowd, with security allowing people to line up from 6am.
"The partnership with fellow global brand LSKD was an easy one given our alignment in values," Ms Barnett said.
"They have been generous with giveaways and released a limited edition t-shirt which was only available on the day."
The STRONG owners said they hoped to expand the business further and offer more events in the future.
THE rain did not stop hundreds of people from attending a pilates session at Dixon Park beach on the weekend, a branded event ahead of the LSKD Kotara store launch.
The Australian apparel company teamed up with local business owners Jake Harris and Lily Barnett, who run the STRONG Pilates studios at Broadmeadow and Warners Bay, attracting more than 750 registrations.
Fitness enthusiasts arrived at the beach as the sun rose on May 10, starting with a breathwork workshop and finishing with a pilates workout. It wasn't all smooth sailing for the picturesque product launch, with rain hitting midway through the workshop and microphone problems plaguing the morning.
"Following International Pilates Day earlier this month, we wanted to do something on a bigger scale to make pilates accessible to all and break down the stereotype that it's 'just stretching'," Mr Harris said ahead of the event.
"The event aims to empower all to recognise how much stronger our minds and bodies are when we come together as a community and appreciate how lucky we are to live in such a beautiful city."
While the event was a big moment for the Newcastle business owners, it was just the start of the festivities for the LSKD team.
They will hold an official launch at the store on Saturday, May 17 at Westfield Kotara.
The store is offering a free tights swap for the first 500 people, allowing customers to bring any pair of tights, of any brand and get a new pair free.
There will also be a free shorts swap for the first 100 and all old clothing items will be recycled.
The opening is expected to draw a large crowd, with security allowing people to line up from 6am.
"The partnership with fellow global brand LSKD was an easy one given our alignment in values," Ms Barnett said.
"They have been generous with giveaways and released a limited edition t-shirt which was only available on the day."
The STRONG owners said they hoped to expand the business further and offer more events in the future.
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