Latest news with #LSKD


NZ Herald
20 hours ago
- Business
- NZ Herald
Activewear brand LSKD to open Ponsonby store, its fourth in NZ
It currently has 24 stores in Australia, the latest opening in Adelaide, and three stores in New Zealand. The fourth will open in Ponsonby central on August 30. Daniels hopes to have nine to 10 stores across New Zealand. 'We opened our first store in Takapuna in November last year, and then Christchurch this year in March, and then recently in Mount Maunganui ... I've been over for all of them, and then I'll be over for Ponsonby Central as well,' Daniels said. 'We've really tried to focus on creating something bigger than ourselves, but at the same time, really honing in on the functional fitness community through training, running, and local athletes.' More than 900 people attended the LSKD opening in Christchurch. Jason Daniels, CEO and founder of LSKD, says he tries to stay humble as the business has grown. Photo / LSKD The business has been entirely self-funded. LSKD has also expanded into the US, with a team of 12 currently based at an office in San Diego, along with a retail store and community room for customers. The business has a third-party logistics warehouse in Texas set to go live in October, laying the platform for more physical locations across the US. Scouting locations for the business in the US is Rachel Kosiak, who spent a year driving across the country in a van to help build the brand's New Zealand teams and connect with the communities, before they eventually began launching physical stores. 'It's really cool trying to develop our team and help their careers grow. Whether it's the New Zealand team or the Australian team, the fact that they have an opportunity to travel the world, it's exciting. 'We're starting to see a lot of growth in other countries as well, as we're seeing functional fitness really grow around the world.' Daniels has big ambitions for the brand and hopes one day it can compete with international sportswear brands across the world. Although market share wasn't on his mind. The key to success for Daniels is staying grounded and true to the identity of the company, something he said he 'doesn't want to lose'. 'In 2010, when I went fulltime, when I finished being a chippy and I was in my early 20s, I don't think I would have handled it. 'It's very surreal. I didn't expect it to, if I'm honest, to grow this fast. We don't share this too much, but our first five-year goal was to just hit A$10m and be profitable, and stay true to who we are.' Daniels likened the company's success to that of a sports team like the All Blacks, saying they are only as good as their last game. Daniels said he couldn't wait for customers to see the Ponsonby central store, which features a mural by local artist Andrew Steele. Tom Raynel is a multimedia business journalist for the Herald, covering small business, retail and tourism.

The Age
22-06-2025
- Entertainment
- The Age
Aussie activewear brand LSKD becomes global multi-million dollar business
Lifestyle Aussie activewear brand LSKD now boasting celebrity customers like Zac Efron and Hailey Bieber, founder Jason Daniel has turned a childhood nickname into an athleisure empire.

Sydney Morning Herald
22-06-2025
- Entertainment
- Sydney Morning Herald
Aussie activewear brand LSKD becomes global multi-million dollar business
Lifestyle Aussie activewear brand LSKD now boasting celebrity customers like Zac Efron and Hailey Bieber, founder Jason Daniel has turned a childhood nickname into an athleisure empire.


The Advertiser
12-05-2025
- Business
- The Advertiser
Hundreds attend beach pilates pop-up ahead of LSKD Kotara store launch
THE rain did not stop hundreds of people from attending a pilates session at Dixon Park beach on the weekend, a branded event ahead of the LSKD Kotara store launch. The Australian apparel company teamed up with local business owners Jake Harris and Lily Barnett, who run the STRONG Pilates studios at Broadmeadow and Warners Bay, attracting more than 750 registrations. Fitness enthusiasts arrived at the beach as the sun rose on May 10, starting with a breathwork workshop and finishing with a pilates workout. It wasn't all smooth sailing for the picturesque product launch, with rain hitting midway through the workshop and microphone problems plaguing the morning. "Following International Pilates Day earlier this month, we wanted to do something on a bigger scale to make pilates accessible to all and break down the stereotype that it's 'just stretching'," Mr Harris said ahead of the event. "The event aims to empower all to recognise how much stronger our minds and bodies are when we come together as a community and appreciate how lucky we are to live in such a beautiful city." While the event was a big moment for the Newcastle business owners, it was just the start of the festivities for the LSKD team. They will hold an official launch at the store on Saturday, May 17 at Westfield Kotara. The store is offering a free tights swap for the first 500 people, allowing customers to bring any pair of tights, of any brand and get a new pair free. There will also be a free shorts swap for the first 100 and all old clothing items will be recycled. The opening is expected to draw a large crowd, with security allowing people to line up from 6am. "The partnership with fellow global brand LSKD was an easy one given our alignment in values," Ms Barnett said. "They have been generous with giveaways and released a limited edition t-shirt which was only available on the day." The STRONG owners said they hoped to expand the business further and offer more events in the future. THE rain did not stop hundreds of people from attending a pilates session at Dixon Park beach on the weekend, a branded event ahead of the LSKD Kotara store launch. The Australian apparel company teamed up with local business owners Jake Harris and Lily Barnett, who run the STRONG Pilates studios at Broadmeadow and Warners Bay, attracting more than 750 registrations. Fitness enthusiasts arrived at the beach as the sun rose on May 10, starting with a breathwork workshop and finishing with a pilates workout. It wasn't all smooth sailing for the picturesque product launch, with rain hitting midway through the workshop and microphone problems plaguing the morning. "Following International Pilates Day earlier this month, we wanted to do something on a bigger scale to make pilates accessible to all and break down the stereotype that it's 'just stretching'," Mr Harris said ahead of the event. "The event aims to empower all to recognise how much stronger our minds and bodies are when we come together as a community and appreciate how lucky we are to live in such a beautiful city." While the event was a big moment for the Newcastle business owners, it was just the start of the festivities for the LSKD team. They will hold an official launch at the store on Saturday, May 17 at Westfield Kotara. The store is offering a free tights swap for the first 500 people, allowing customers to bring any pair of tights, of any brand and get a new pair free. There will also be a free shorts swap for the first 100 and all old clothing items will be recycled. The opening is expected to draw a large crowd, with security allowing people to line up from 6am. "The partnership with fellow global brand LSKD was an easy one given our alignment in values," Ms Barnett said. "They have been generous with giveaways and released a limited edition t-shirt which was only available on the day." The STRONG owners said they hoped to expand the business further and offer more events in the future. THE rain did not stop hundreds of people from attending a pilates session at Dixon Park beach on the weekend, a branded event ahead of the LSKD Kotara store launch. The Australian apparel company teamed up with local business owners Jake Harris and Lily Barnett, who run the STRONG Pilates studios at Broadmeadow and Warners Bay, attracting more than 750 registrations. Fitness enthusiasts arrived at the beach as the sun rose on May 10, starting with a breathwork workshop and finishing with a pilates workout. It wasn't all smooth sailing for the picturesque product launch, with rain hitting midway through the workshop and microphone problems plaguing the morning. "Following International Pilates Day earlier this month, we wanted to do something on a bigger scale to make pilates accessible to all and break down the stereotype that it's 'just stretching'," Mr Harris said ahead of the event. "The event aims to empower all to recognise how much stronger our minds and bodies are when we come together as a community and appreciate how lucky we are to live in such a beautiful city." While the event was a big moment for the Newcastle business owners, it was just the start of the festivities for the LSKD team. They will hold an official launch at the store on Saturday, May 17 at Westfield Kotara. The store is offering a free tights swap for the first 500 people, allowing customers to bring any pair of tights, of any brand and get a new pair free. There will also be a free shorts swap for the first 100 and all old clothing items will be recycled. The opening is expected to draw a large crowd, with security allowing people to line up from 6am. "The partnership with fellow global brand LSKD was an easy one given our alignment in values," Ms Barnett said. "They have been generous with giveaways and released a limited edition t-shirt which was only available on the day." The STRONG owners said they hoped to expand the business further and offer more events in the future. THE rain did not stop hundreds of people from attending a pilates session at Dixon Park beach on the weekend, a branded event ahead of the LSKD Kotara store launch. The Australian apparel company teamed up with local business owners Jake Harris and Lily Barnett, who run the STRONG Pilates studios at Broadmeadow and Warners Bay, attracting more than 750 registrations. Fitness enthusiasts arrived at the beach as the sun rose on May 10, starting with a breathwork workshop and finishing with a pilates workout. It wasn't all smooth sailing for the picturesque product launch, with rain hitting midway through the workshop and microphone problems plaguing the morning. "Following International Pilates Day earlier this month, we wanted to do something on a bigger scale to make pilates accessible to all and break down the stereotype that it's 'just stretching'," Mr Harris said ahead of the event. "The event aims to empower all to recognise how much stronger our minds and bodies are when we come together as a community and appreciate how lucky we are to live in such a beautiful city." While the event was a big moment for the Newcastle business owners, it was just the start of the festivities for the LSKD team. They will hold an official launch at the store on Saturday, May 17 at Westfield Kotara. The store is offering a free tights swap for the first 500 people, allowing customers to bring any pair of tights, of any brand and get a new pair free. There will also be a free shorts swap for the first 100 and all old clothing items will be recycled. The opening is expected to draw a large crowd, with security allowing people to line up from 6am. "The partnership with fellow global brand LSKD was an easy one given our alignment in values," Ms Barnett said. "They have been generous with giveaways and released a limited edition t-shirt which was only available on the day." The STRONG owners said they hoped to expand the business further and offer more events in the future.

The Age
11-05-2025
- Business
- The Age
‘Didn't think I was in contention': Australian gets wildcard to make Roland-Garros debut
She will join fellow Australians Daria Kasatkina – who switched allegiances from Russia in March – Kim Birrell, Ajla Tomljanovic and Olivia Gadecki in the women's draw. 'They feel like I've done really well in the big moments,' said Aiava, who turned 25 on Saturday. 'I felt really supported by all the selectors, so it's nice to see that my results in the big tournaments counted for something.' The sponsors are trickling back, too, even if they are not yet as glamorous as Nike. Loading Aiava signed an agent after the Australian Open – Neon Sports' James Robertson – did a one-off promotion for Bonds' Move range in April, has received packages from brands such as cosmetic store Mecca, and struck a deal with activewear company LSKD. It means the fanfare from donning vintage outfits worn by champions Maria Sharapova, Ana Ivanovic and Serena Williams won't extend to Roland-Garros. 'I'll be wearing LSKD clothing on court, so I don't have to shop for outfits any more at Kmart and places like that,' Aiava said. 'Everyone is still asking me if I'm going to keep going with the vintage outfits, but it's too expensive. I feel a lot better being supported by a brand that wants to help me out.' Aiava's best results since leaving Australia were making the final then semi-final at the back-to-back $75,000 ITF tournaments in Prague and Trnava in the Czech Republic, while she beat former world No.38 Heather Watson at her most recent event in Japan. Her 6-4, 3-6, 7-5 loss to local player Gabriela Knutson in the Prague final came with notoriety for throwing a plastic chair across the court afterwards. It was a heat-of-the-moment reaction from Aiava, who has borderline personality disorder, which impacts how people manage emotions and can result in mood swings and impulsive behaviour. 'I hate losing so much. It's not even just tennis as well,' she said. Loading 'It could be a board game, and I'm flipping my table over. It's an issue, but that [reaction in Prague] was just in the moment. I was really pissed off that I lost, the girl I played was Czech, and the entire crowd was really tough.' Aiava knows how her emotions can get out of control, so she has the awareness to occasionally remove herself – at least competitively – from social events such as games nights. Clay used to be Aiava's favourite surface, but she has not played on it this year. She has trained on en-tout-cas courts in Upper Beaconsfield in her brief return to Melbourne and will fly to Strasbourg on Wednesday to try to qualify for the WTA event there ahead of Roland-Garros. If she misses the cut, Aiava will train with fellow Australians ahead of her main draw debut in Paris. 'I don't find it too hard to adjust to clay,' she said. 'I feel like I can do well, and I would love to use my wildcard as best I can.' West Australian world No.129 Tristan Schoolkate received TA's wildcard into the men's draw as he attempts to win a round at a major for the third time. 'My team and I have been putting in the work every day, always striving to reach new heights,' Schoolkate said. 'I'm excited for the chance to compete against the world's best on the clay in Paris.'