Furry and famous: MLB's most followed mascots
Phillie Phanatic, Blooper, and Mr. and Mrs. Met are among the most popular MLB mascots on Instagram, according to data from Sprout Social.
The intrigue: While Phillie Phanatic and Blooper have the highest followings, some mascots with fewer followers, like Rangers Captain and Southpaw, have secured higher engagement rates on their posts.
Zoom in: The posts from MLB mascots that drive the most engagement typically include celebrities, other mascots or mentions of other teams.
By the numbers: For every mascot's most engaged-with posts, the industry benchmarks for comparison are .76% engagement and $696 in earned media value.
Earned media value is a metric that indicates the amount of money brands can expect to generate from a single post.
Here's a closer look into the social media metrics of the top 10 MLB mascots.
1. Phillie Phanatic (Philadelphia Phillies)
Followers: 219K
Most engaging post: The Phillies' mascot pictured with Philadelphia Eagles stars Jason Kelce, Fletcher Cox and Dallas Goedert from October 2023 garnered a 78.57% engagement rate and a $130,000 earned media value.
2. Blooper (Atlanta Braves)
Followers: 136K
Most engaging post: This post from April 2024 capturing an in-game race with Home Depot mascots garnered a 75.47% engagement rate and a $86,000 earned media value.
3. Mr. and Mrs. Met (New York Mets)
Followers: 72.2K
Most engaging post: This carousel with different photos throughout the National League Division Series posted in October 2024 garnered a 31.78% engagement rate and a $19,000 earned media value.
4. Orbit (Houston Astros)
Followers: 64.4K
Most engaging post: Orbit making fun of Boston linguistics in this reel from August 2022 garnered an 80.45% engagement rate and a $33,000 earned media value.
5. Slugger (Kansas City Royals)
Followers: 56K
Most engaging post: This reel from July 2023 welcoming Taylor Swift to the game garnered a 12.64% engagement rate and a $6,000 earned media value.
6. Clark the Cub (Chicago Cubs)
Followers: 51.8K
Most engaging post: This congratulations post from November 2017 to Orbit (the Houston Astros mascot) on becoming a World Series Champion resulted in a 20.64% engagement rate and a $2,000 earned media value.
7. Mariner Moose (Seattle Mariners)
Followers: 29.5K
Most engaging post: Mariner Moose exploring parts of the stadium, including a barbershop, in this reel from May 2024, garnered a 41.23% engagement rate and a $10,000 earned media value.
8. Rangers Captain (Texas Rangers)
Followers: 24.4K
Most engaging post: This reel from November 2023 depicting the mascot's phone notifications going off as the Rangers celebrated winning the World Series garnered a 146.48% engagement rate and a $22,000 earned media value.
9. Stomper (The Athletics)
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