
Ayurveda, reinvented for today
Excerpts
What inspired you to launch 365veda?
The idea for 365veda was born out of a deep respect for Ayurveda and a realisation that its everyday relevance could be amplified through science and innovation. My exposure to the field began early on, as I was closely involved in growing our family's Ayurvedic business, Gohil Ayurved, which had a wide distribution network across East India. That experience gave me a front-row seat to the enduring trust people place in Ayurveda and the systemic limitations that have prevented it from being a part of modern wellness routines. While Ayurveda has always been valued for long-term health, I saw an opportunity to make it more accessible, faster-acting and aligned with today's priorities. With 365veda, the goal wasn't to reinvent the tradition but to reintroduce it in a way that speaks to modern consumers through well-researched formulations, convenient formats, and measurable outcomes. That's how the idea of Ayurceuticals came to life.
How has your journey been so far?
Intense, unpredictable, and incredibly educational. From the outside, entrepreneurship often looks glamorous, but the reality is a long game of resilience, adaptation and constant learning.
The real reward is hearing from someone who's sleeping better, feeling more energised, or trusting Ayurveda again because of something we built. That's what makes this journey meaningful.

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NDTV
2 hours ago
- NDTV
MBBS In Hindi? What Madhya Pradesh's Failed Experiment Shows
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Nadda, had replied that due to a lack of resources, the need to update the curriculum and given the international exposure and experience that the English language provides, the Medical Council of India (the erstwhile medical education regulator) had decided not to impart medical education in Hindi. By 2022, thanks to the New Education Policy (NEP), the 'MBBS in Hindi' push had gained political momentum, with Madhya Pradesh becoming the first state to walk that path. The NMC while releasing the Competency Based Medical Education Regulations (CBME) in 2024, also gave a further push to the bilingual mode of education as it state that 'teaching, learning, and assessment may be carried out using a bilingual mode (Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, and Telugu) along with English." Today, Madhya Pradesh even offers a 50% reduction in the examination fee if it is taken in Hindi. However, the misalignment between what the powers that be think about the vernacular language policy and the experiences of MBBS students is only growing stark. Is There Really A Need? While it is evident that the government's move in this direction is a bit premature, the concerns of a section of students, which finds learning in English tougher, remain valid. Various studies have shown that foreign language-based medical education negatively affects academic outcomes due to difficulty in comprehending foreign language textbooks. In a study in a medical college in West Bengal, nearly 70% of students surveyed agreed to the suggestion that medical colleges in India should prioritise offering medical education in vernacular languages to improve the understanding of the subject, with 45% stating that textbooks in vernacular languages must be available. In another study in Uttar Pradesh, the opinion among healthcare professionals was split. 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