PG Tips monkey is back and ‘married' to Emily Atack
The PG Tips monkey is back and 'married' to the actress Emily Atack.
A new advert, which will be launched on Friday, features the PG Tips monkey, voiced by the comedian Ivo Graham, and the primate's new wife, Alice, played by Atack.
Atack previously starred as Sarah Stratton in Rivals and Charlotte Hinchcliffe in The Inbetweeners.
Filmed as if it were a reality TV show, the advert is set in the couple's family home and follows the ups and downs of their married life, including their two children, Earl and Chai.
It also includes a nod to a scene from Netflix's Beckham documentary in which David Beckham urged Victoria to 'be honest'.
The PG Tips monkey has been a distinctive face of the brand for more than 20 years, with fans proudly displaying extensive Monkey mascot collections and running Monkey Appreciation Facebook groups.
Atack described playing the role as 'hilarious and heartwarming in equal measure'.
She said: 'It's not often you get the opportunity to work with a national treasure. Filming alongside the knitted and quick-witted Monkey has been such a joy – I absolutely loved stepping into the role of Mrs M, and living life one tea at a time as Monkey's other half. It is both hilarious and heartwarming in equal measure.
'Alice definitely keeps Monkey on his toes, and I think many couples will relate to their dynamic. I can't wait to spill the tea on what this duo have been up to.'
According to a YouGov survey from 2015, PG Tips is the UK's most popular tea brand.
Made in Manchester since the 1930s and now part of Lipton Teas and Infusions, the brand sells more than three billion tea bags a year.
Elle Barker, the UK and Ireland chief marketing officer at Lipton Teas and Infusions, said: 'Monkey is a legendary mascot beloved by the British public – people have missed him, so have we.
'His comeback is long overdue and this new campaign captures the chaos of family life and the role that tea plays in fuelling the day for British families.
She added: 'Our 'Live life one tea at a time' campaign puts the iconic PG Tips brand and infamous Monkey back in the spotlight where they deserve to be'.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
South Wales Guardian
37 minutes ago
- South Wales Guardian
Minister says AI ‘does lie' but defends Government amid copyright row
Peter Kyle acknowledged the technology was 'not flawless' as he insisted the Government would 'never sell downstream' the rights of artists in the UK. He also said he had 'mistakenly' said his preferred option on AI and copyright was requiring rights-holders to 'opt out' of their material being used by tech companies, and had since 'gone back to the drawing board'. Ministers have faced a backlash from major figures in the creative industries over their approach to copyright, with Sir Elton John this week describing the situation as an 'existential issue.' The Government is locked in a standoff with the House of Lords, which has demanded artists to be offered immediate copyright protection as an amendment to the Data (Use and Access) Bill. Peers have attempted to change the legislation by adding a commitment to introduce transparency requirements aimed at ensuring rights-holders are able to see when their work has been used and by whom. Asked about the risk of AI producing unreliable information, Mr Kyle said 'people need to understand that AI is not flawless, and that AI does lie because it's based on human characteristics'. 'Now it is getting more precise as we move forward. It's getting more powerful as we move forward,' he told Sky News's Sunday Morning With Trevor Phillips. 'But as with every single technology that comes into society, you can only safely use it and wisely use it by understanding how it works.' He added: 'We are going to legislate for AI going forward and we're going to balance it with the same legislation that we'll bring in to modernise the copyright legislation as well.' The Government has said it will address copyright issues as a whole after the more than 11,500 responses to its consultation on the impact of AI have been reviewed, rather than in what it has branded 'piecemeal' legislation. Among the proposals had been a suggestion that tech companies could be given free access to British music, films, books in order to train AI models without permission or payment, with artists required to 'opt-out' if they do not want their work to be used. Asked about the prospect of an opt-out clause, Mr Kyle told the BBC's Sunday With Laura Kuenssberg programme: 'I always had on the table from the outset an opt-out clause. 'But I mistakenly said this was my preferred option that had more prominence than perhaps some of the creatives wanted it to have, and I've now sort of gone back to the drawing board on that, because I am listening to what people want.' Last month hundreds of stars including Sir Elton, Sir Paul McCartney and Kate Bush signed a joint letter to Sir Keir Starmer urging the Prime Minister to introduce safeguards against work being plundered for free.
Metro
an hour ago
- Metro
Netflix fans urged to watch 'incredible' new movie with shock twist
Fans of Netflix have been urged to watch the thriller Straw following its recent addition to the streaming service. Written, directed and produced by Alex Cross star Tyler Perry, the film stars Taraji P. Henson as a single mother who becomes embroiled in a sequence of terrible and violent events as she struggles to care for her ill daughter. The film also stars Jingle All the Way actor and comedian Sinbad, and Precious actress Sherri Shepherd. Released on the streaming service on June 6, the film has already picked up traction among viewers, swiftly moving up the charts to become the platform's most streamed movie in the UK this weekend. Emerging to strong word of mouth from audiences, it has already been described as one of the director's best films to date (admittedly, this mixed-bag of a catalogue does include his Madea and Mrs. Brown's Boys crossover). Wake up to find news on your TV shows in your inbox every morning with Metro's TV Newsletter. Sign up to our newsletter and then select your show in the link we'll send you so we can get TV news tailored to you. Viewers were particularly vocal about its 'heartbreaking' ending – which featured a twist to the tale which will ensure Straw won't be forgotten in a hurry. After watching, fans took to social media to share their thoughts on what they had just witnessed. 'Straw is such a humbling movie. The rawness was so real and the plot twist was crazy,' wrote she_mego on X. 'What a walk through emotions @tylerperry's STRAW. The plot twist at the end wallowed me up. A good watch indeed!' exclaimed sandra_buma. 'After watching Straw, I no longer know how my heart is feeling. When what gave you purpose is suddenly gone. It speaks to a pain that's hard to name. Raw, emotional, and deeply human. Kudos to the writer… truly outdone🖤' said david_harris_r. 'Tyler Perrys STRAW absolutely incredible i literally cried blown away!' said MelisaWhiskey. From its reviews, critics heaped praise upon star Taraji, with Screen Rant describing her performance as 'an acting masterclass.' 'Straw has a cultural pulse-taking urgency that lifts it above [Tyler Perry's] usual run of comedies and melodramatic potboilers, flawed as it is,' wrote Dennis Harvey of Variety. Meanwhile, Entertainment Weekly described the film's emotions as 'so raw and the performances are so earnest that you've really got to have a heart of stone not to care for these people.' Award-winning Taraji – nominated Best Supporting Actress for her performance in The Curious Case of Benjamin Button at 2008's Oscars – previously starred in hit movies The Color Purple and Hidden Figures. Her performance in the film comes two years after she spoke out on the issue of inequality in pay for Hollywood's women of colour. 'I'm just tired of working so hard, being gracious at what I do, getting paid a fraction of the cost,' she told Gayle King on SiriusXM Radio. 'I'm tired of hearing my sisters saying the same thing over and over. You get tired. I hear people go, 'You work a lot.' I have to – the math ain't mathing. 'And when you start working a lot, you have a team. Big bills come with what we do. We don't do this alone. The fact that we're up here, there's a whole entire team behind us. They have to get paid. 'When you hear people saying, 'Oh, such and such made $10million.' That didn't make it to their account. Know that off the top, Uncle Sam is getting 50%. Do the math. 'Now we have $5million – your team is getting 30% off of what you gross, not after what Uncle Sam took. Now do the math.' As the interview went viral, fans and peers in the acting community shared messages of support. 'Not a damn lie told. Not. A. Damn. Lie. We go TO BAT for the next generation and hell even our own generation and above,' wrote Gabrielle Union in response. More Trending 'We don't hesitate to be the change that we all need to see AND it takes a toll on your mind, health, soul, and career if we're keepn it [100]. [Love] u @tarajiphenson. [sic]' 'We feel you, @tarajiphenson and we love you. It's a fight we ALL are waging,' agreed Community star Yvette Nicole Brown. 'For ourselves and for the ones coming up after us. This mess sucks!' Straw is now streaming on Netflix. Got a story? If you've got a celebrity story, video or pictures get in touch with the entertainment team by emailing us celebtips@ calling 020 3615 2145 or by visiting our Submit Stuff page – we'd love to hear from you. MORE: Adele thanks Netflix hit for 'changing relationship with son' MORE: R-Truth 'signs new WWE contract' and returns under real name after fierce backlash MORE: BBC's 'brilliant' true crime drama made me question my own morals
Scottish Sun
an hour ago
- Scottish Sun
Inbetweeners fans given chance to relive classic episode in replica yellow Fiat – complete with iconic red door
As an added bonus, drivers who are fastest to the buzzer in each location will be given free tickets to Thorpe Park CAR FRIEND Inbetweeners fans given chance to relive classic episode in replica yellow Fiat – complete with iconic red door Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A REPLICA yellow Fiat, similar to the one seen in The Inbetweeners and complete with a ridiculous single red door, is now available to rent in London, Birmingham, and Manchester. Car-sharing marketplace Turo is offering fans the chance to take on their very own comedy road trip in a fantastic copy of Simon Cooper's first car, available for £55 per day. Sign up for Scottish Sun newsletter Sign up 4 The little motor was a big hit with fans of the show, which ran for three seasons from 2008 to 2010 Credit: Handout 4 A replica of Simon's unforgettable car from The Inbetweeners is available to rent Available for one month only, as an added bonus, Turo is offering drivers who are fastest to the buzzer in each location free tickets to Thorpe Park - giving them the chance to relive one of the show's most iconic episodes from the first series. The distinctive yellow supermini, which is a Fiat Seicento - rather than the show's Fiat Cinquecento - features the red replacement door made famous by the series. Available on Turo from June 2, the only stipulation is that drivers must be aged 25 or over to book the vehicle. Rory Brimmer, Managing Director at Turo UK, said: 'From its comparison to urine to its eventual watery grave, Simon's car became as much a character in The Inbetweeners as the four lads themselves. 'Now, we're giving fans the chance to get behind the wheel of this piece of British comedy history - and avoid long waits at the bus stop.' The added theme park perk is handed to fans in the form of a voucher for Thorpe Park tickets alongside their booking, or Alton Towers for those based near Manchester. Turo insists that, unlike in the show - where Simon's car faced numerous issues, including having its door ripped off, being vandalised and ultimately rolling into a lake at the end of the show's run - this replica is in great condition and fully functional. The Fiat is a mainstay on the show, which ran from 2008 to 2010 across three seasons of just 18 episodes. Given to the character Simon (played by Joe Thomas) by his parents after passing his driving test, he takes an instant dislike to the car, particularly because of its colour and the fact that it has a tape deck. On the same day he gets the car, Simon takes his friends Jay and Will on a road trip to Thorpe Park, but upon arrival, Jay becomes impatient when Simon is reverse parking and opens the door too quickly, breaking it off against a lamppost. The Inbetweeners - Simon's Car - The Fiat 500 Hawaii It later gets a mismatched red replacement door. Turo allows drivers to rent just about any car, just about anywhere - from tech-savvy EVs to rugged 4x4s and reliable city runarounds. Options also include picking up the motor or having it delivered to your preferred location, with third-party liability insurance thrown in as standard as well as a range of vehicle protection plans. 4 Unlike Simon's car in the show, which faced constant mishaps, this replica is in pristine condition and ready for an adventure Credit: Channel 4
