Rashmika Mandanna and Tiger Shroff transports into fantastical anime worlds with Crunchyroll
HighlightsCrunchyroll has launched its latest brand campaign in India, featuring original ad films and digital shorts starring popular anime superfans Rashmika Mandanna and Tiger Shroff. The campaign emphasizes the extensive benefits for Crunchyroll subscribers, including a growing catalogue of anime available in Hindi, Tamil, and Telugu, same-day episode releases as Japan, and an ad-free experience for just INR 79. The creative agency Tilt Brand Solutions collaborated with leading Japanese studios to bring the anime sequences to life, and the campaign will be promoted across various platforms including digital media, out-of-home advertising, theaters, and social media.
Crunchyroll
, the global brand fueling
anime
fandom, has unveiled the next wave of its brand campaign in India—a continued celebration of anime and its growing fanbase.
The campaign features original ad films and digital shorts starring anime superfans
Rashmika Mandanna
and
Tiger Shroff
.
The campaign spotlights the multiple benefits for Crunchyroll subscribers, including a growing catalogue of anime, which is also now available in Hindi, Tamil, and Telugu, same-day episode releases as Japan, and an ad-free experience, all at an affordable price of INR 79.
In the two main ad films, Mandanna and Shroff find anime versions of themselves on surreal adventures.
Mandanna is swept away on a flying cat in a bustling city in Japan, which transforms into a Hindi film romantic scene on a river ghat in India.
Meanwhile, Shroff's anime alter ego faces off with samurai foes in a dungeon where the samurai villain suddenly transforms into a Tamil-speaking antagonist.
Both stories snap back to real life, revealing that they accidentally switched the language settings on the Crunchyroll app, which made them imagine the sequences as Tamil or Hindi film scenes.
The ad films highlight the joy of discovering their favorite anime now dubbed in Hindi, Tamil, and Telugu.
'We are thrilled to return with the second edition of Crunchyroll's brand campaign in India — an exciting continuation of our journey with
anime fans
here,' said Akshat Sahu, senior director of marketing - APAC, Crunchyroll.
The campaign also includes four short-form digital spots that highlight Crunchyroll's core offerings.
The creative agency behind the new campaign is Tilt Brand Solutions and the anime sequences were brought to life by leading Japanese studios—Drive Inc. (Mandanna's film) and ARECT Inc. (Shroff's film).
The campaign will roll out nationally across multiple formats and mediums such as digital, OOH, theatres and social media.
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