Mikey Madison Marked the Opening of Tiffany & Co.'s Largest Store in Europe
MILAN — Academy Award-winning actress Mikey Madison was the special guest at the celebrations Tiffany & Co. staged here on Wednesday to mark the opening of its new flagship in town, which is also its largest in Europe.
Rather than opting for an in-store event, the LVMH-owned jewelry house staged a soirée at Lubna Magma, one of Milan's new hip places located just a stone's throw away from Fondazione Prada.
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Joining a guest list of mainly local celebrities, Madison stood out for her impressive stack of jewelry picked for the occasion to complement her Elie Saab strapless cream gown.
The main piece was Tiffany & Co.'s 'Bird on a Rock' necklace, a stunning creation in platinum and 18-karat yellow gold featuring an aquamarine of over 32 carats, diamonds and pink sapphires. Still, while impressive, its value for the actress was second to a ring sitting on her pinky finger.
'They gifted me [this pinky ring] after the Oscars, so that's very special to me,' Madison told WWD while showing the platinum piece dazzling with a pink tourmaline surrounded by diamonds. The jewel debuted on the Academy Awards red carpet in March, when Madison won the Oscar for best actress for her role in 'Anora.' At the time, the jewel nicely linked with her Dior gown, combining a structured strapless black velvet bodice and a pink satin skirt, embellished with a bow on the front and a train. A Tiffany & Co. diamond necklace and earrings further elevated the look she favored for her Oscars debut.
'I think it's just about building from one specific thing, so we'll start with a necklace or a pair of earrings and then just build from there something that really complements the gown I'm wearing,' she said about her approach to red carpet looks. 'It's always a very hard decision to pick between which necklaces, because they're all so beautiful and the craftsmanship is so incredible. Each piece is one-of-a-kind, so it's fun. It's very much of a princess moment when I get to put these jewels on.'
One of the brand's house ambassadors, having most recently starred in the HardWear campaign along with Greta Lee and Anna Weyant, Madison enthused about the partnership with the jewelry house.
'Tiffany & Co. is really the first brand that reached out to me and welcomed me into their arms,' she said. 'It's a brand that I've loved and admired for so long and always dreamed of maybe one day having one of their pieces. It's so iconic and really just symbolizes strength, vulnerability, femininity — so honestly it's a dream come true.'
The event in Milan also marked the first time the actress visited the Italian city. 'Unfortunately I have to leave tomorrow but I hope to come back again,' she said. 'One of my best friends had her wedding dress fitting today in Milan, so I was able to accompany her… It's been kind of a perfect day.'
As reported, Tiffany & Co. unveiled its striking new store during Milan Design Week last month. Located in the Neoclassical Palazzo Taverna built in 1835 on Via Montenapoleone — which is also occupied by LVMH sister brands Louis Vuitton and Bulgari — the 13,000-square-foot space was designed by Peter Marino and opened after more than two-and-a-half years of work.
In addition to being filled with artworks, this is also the flagship that showcases the largest selection of exceptional archival pieces from the brand, displaying 40 items from its rich history, ranging from a dazzling brooch gifted by Richard Burton to Elizabeth Taylor to jewels from Liza Minnelli and Sophia Loren, and original glass lamps by Louis Comfort Tiffany.
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