System Launches New Bi-Annual ‘System Collections'
The concept isn't exactly new. For years, before social media rewired the way fashion fans consume the shows, major women's glossies published collections titles (Vogue still does in some markets like France), but these typically used existing runway photography and dropped when the clothes arrived in stores, many months after the shows.
System Collections' launch issue — which is centred around an 82-page portfolio of 'total looks' from the Autumn/Winter 2025 collections, shot by Mark Kean and styled by Vanessa Reid, with casting by Piergiorgio Del Moro — lands Monday, about ten weeks after the end of the last 'fashion month.' Future issues will drop as soon as four to five weeks after the shows end.
The new title, which has 30 pages of advertising in its launch issue, could prove a handy source of new revenue for System, which has won over industry professionals and fashion fans alike with its insidery editorial line and sharp art direction, but struggled to build a sustainable business in a fast-changing media landscape.
The Anglo-French magazine was reacquired by co-founders Elizabeth von Guttman, Jonathan Wingfield and Thomas Lenthal in December after the London-based entity which published the title was placed into liquidation.
Learn more:
System Co-Founders Reacquire Magazine
Elizabeth von Guttman, Jonathan Wingfield and Thomas Lenthal have bought back the title after its publisher was placed into liquidation last month. System will launch its next print issue in January.
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