Ford's planning a $30k electric truck that'll be 'as fast as the Mustang'
Ford's 'next Model T moment' will begin with - surprise! - a quick pickup Skip 4 photos in the image carousel and continue reading
If you know your history, the main significance of the Ford Model T is less about the car itself and more about the method of its production. The assembly line method strayed from the then-traditional - and expensive - coachbuilding process, and thus Ford was able to crank out a high number of them at a cost accessible to the average Joe.
Today, Ford boss Jim Farley and a team of executives revealed what they call the company's next 'Model T moment' with the introduction of the Ford Universal EV Production System, a twist on the standard assembly method specific to the future of Ford's future electric vehicles.
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The system itself is, in the simplest of terms, a branch of three sub-assembly paths that converge into one in a way that optimizes specific areas of production for the crews attending to them. Until they come together, the sub-paths run parallel to each other, shortening the start-to-finish assembly time of each vehicle while making each module easier to access by the folks along the line.
'Neat,' you say, but worth interrupting your morning coffee for? On its own, probably not, but with this announcement is the reveal of the Ford Universal Electric Vehicle Platform, upon which future Ford EVs will be built. This new platform will unify the production of Ford EVs in a way not dissimilar to Volkswagen's MEB platform which the Europe-only Ford Capri is built on, incidentally. We can't help but wonder if this kicked off a whole 'why aren't we doing this?' conversation back at Dearborn. You might like
In any case, the new platform, which we will respectfully refer to as FUEVP, will sport lithium-ion phosphate batteries designed for more bang for your buck. Essentially, any size and weight saving here is crucial to further saving down the line, including cost for the end user. This, the streamlined assembly process and advanced unicasting, will translate to easier-to-build, affordable, fun-to-drive Ford EVs. That's the plan, at least.
The first FUEVP will be a pickup truck, specifically a mid-sized four-door targeted to be $30,000 and 'as fast as the Mustang EcoBoost', a sub-five-second car, if we take that to mean 0 to 60. Whether it'll be called a 'Ranger EV' or a new nameplate remains a mystery for now.
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We do know that this will be put to work at Ford's Louisville Assembly Plant, the facility that cranks out Ford Expeditions, F-250s and Lincoln Navigators, and will secure around 4,000 jobs to make it happen. Production is expected to kick off in 2027, so we won't have to wait too long to see what's in store. Looking for more from the USA?
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