Quebec to impose French-language quotas on streaming giants
Quebec Culture Minister Mathieu Lacombe is set to table a bill today that would force streaming giants to add French-language content and make it more easily accessible.
The legislation has been in the works for over a year and would mark the first time that Quebec would set a "visibility quota" for French-language content on major streaming platforms such as Netflix, Disney and Spotify.
It comes as the Canadian Radio-television and Telecommunications Commission (CRTC) undertakes a two-week public hearing on a new definition of Canadian content that started last Wednesday.
The proceeding is part of its work to implement the Online Streaming Act — and it is bringing tensions between traditional players and large foreign streamers out in the open.
In an interview with Radio-Canada, Lacombe explained that making French-language content readily available to Quebecers on digital platforms is part of the Coalition Avenir Québec government's vision for protecting French.
Only 8.5 per cent of music people listen to in Quebec is in French, which is "very little," according to Lacombe. He said he wants to reverse that trend for younger generations.
"Discoverability means being able to stumble across something, to discover it when you weren't actively looking for it," Lacombe said.
While streaming giants are mostly from the U.S., the potential law involving penalties, would also apply to Canadian platforms such as Illico, Crave, and Tou.tv, Lacombe said.
Impact on trade relations?
He noted that the bill complies with the terms of the Canada-U.S.-Mexico Agreement (CUSMA), but acknowledged that with the tense economic context, the Trump administration might view his initiative as a way to further disrupt trade relations.
If the U.S. administration challenges the bill once it's adopted, the Quebec government plans to invoke the exception that excludes cultural property from trade agreements, Lacombe said.
"We must not fear the United States' reaction and stop ourselves from taking action," he said, noting that the Biden administration was also opposed to the cultural exception. "If we do that, we would directly contradict the principle of cultural exception [in trade agreements]. What's the point if we don't use it?"
Lacombe said he thinks the bill will show that Quebec can stand up to major digital players.
"Initially, I think many saw me as a young, naive minister who thought he could control the giants. Since then, we have demonstrated that we have the capacity to act, and we are acting," he said.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CTV News
40 minutes ago
- CTV News
Three major TV series filmed in Nova Scotia set to premiere this summer
Giller Prize finalist Esi Edugyan, nominated for her book "Washington Black" stops on the red carpet at the Scotiabank Giller Bank Prize gala in Toronto on Monday, November 19, 2018. THE CANADIAN PRESS/Chris Young Nova Scotia's film industry is taking centre stage, with three major television series filmed in the province set to hit screens over the next two months. First up is 'We Were Liars,' the highly anticipated adaptation of the best-selling novel with the same title. It was filmed in Nova Scotia last summer and premieres June 18 on Prime Video. The eight-part series—based on the suspense-filled book that captivated readers worldwide—was shot in picturesque locations around the Maritimes. Following close behind is Stephen King's 'The Institute,' another high-profile production filmed in and around Halifax. The psychological thriller follows children with special powers who are imprisoned in a sinister facility. The first two episodes debut July 13 on Prime Video, with new episodes airing weekly. Also making its debut is 'Washington Black,' a nine-part historical drama partially filmed in Nova Scotia. Based on Esi Edugyan's award-winning novel, the series tells the story of an 11-year-old boy who escapes a Barbados plantation and embarks on a global adventure. Starring Emmy winner Sterling K. Brown, it premieres July 23 on Disney+. Premier Tim Houston, a vocal advocate for Nova Scotia's film and television sector, expressed his excitement about the local industries momentum in a recent social media post, saying the province is making the right investments to help it thrive. That includes partnering with Screen Nova Scotia to build a new soundstage, restore the Film & Television Production Incentive Fund, and create the Distant Location Incentive. 'These steps are part of our plan to grow the economy, support creative industries, and showcase Nova Scotia to the world,' Houston said. 'And most importantly, they're creating good-paying jobs right here at home.'
Globe and Mail
an hour ago
- Globe and Mail
Post-Mulroney, the Conservatives' brand is ‘loser.' It's time for an overhaul
How have Conservatives fared since making the big swerve rightward in the early 1990s? We recall that under Brian Mulroney's Progressive Conservative banner they won majority governments in 1984 and 1988. Then along came the dividers, the ideologues of the Reform Party, who grabbed 52 seats in the 1993 election and then proceeded to swallow the old Tories whole. And the rest is history – a primarily painful party history. Since the late Mr. Mulroney's departure from the party leadership in 1993, the Liberals have won eight elections to the Conservatives' three. The question now is whether the party will continue on its Liberal gift-giving track or clue in and opt, like the Liberal Party has just done, for a change of course: in the Conservatives' case, a change that broadens their identity beyond their Prairies-driven populist brand. Lawrence Martin: Why the Conservatives should dump Poilievre – but won't To be sure, the Conservatives' tradition is to lose most of the time. But in being bracketed further on the right in recent decades, they've lost even more of the time. If we count the four years (or so) to come under Mark Carney, the Liberals will have been in power for 27 years since 1993. The Conservatives? Nine. Their three victories came under Stephen Harper, who also lost two elections. Whether the wins were on account of ideology is doubtful. Two of the three wins came against Stéphane Dion and Michael Ignatieff, arguably two of the weakest leaders in Liberal Party history. As for the Conservatives' defeats, three came courtesy of Jean Chrétien, one from Paul Martin, three from Justin Trudeau and one so far from Mr. Carney. In the meantime, a more moderate form of conservatism, as practiced by Ontario Premier Doug Ford, has resulted in three straight majority victories in the province. On that more centrist side is where the federal party has been most successful, as exemplified by multiple election winners John A. Macdonald, John Diefenbaker and Mr. Mulroney. More bad news for the Conservative Party in its current form is the advantage the collapsed NDP gives the Liberals. Their plight, and Mr. Carney's shift away from left-leaning Trudeauism to the centre, means Liberals' available real estate has significantly expanded. It is especially the case if the Conservatives are cocooned on the right. Another factor that suggests the Conservatives need a big rethink is the plight of the populist brand. Leader Pierre Poilievre, who joined the Reform Party as a teenager, is an embedded populist. What Donald Trump is doing to the image of populism is ghastly. Under him, it is authoritarian, xenophobic, demagogic, vulgar, imperialist ... and I'll stop there. Lawrence Martin: How the Conservatives can save themselves: Changing Canada's image as the great white weakling of the North With the election of Mr. Carney – a big banker, an establishment man, a globalist respected for his knowledge – Canadians have signalled a turn away from populism. They're fed up with the politics of polarization. Mr. Carney might even bring back a modicum of respect for elites. His Liberals are popular in Quebec. As Mr. Mulroney argued, without Quebec the Conservatives' chances of winning a majority are scant. Post-Mulroney, the party has scored low in the province. A political party's deficiencies can be overcome with a popular leader, but the current Conservatives are saddled with one who lost his own seat and who, according to a new Nanos poll, is almost 25 points behind Mr. Carney in approval ratings. In the election campaign, many of Mr. Poilievre's economic policies were welcome enough, so much so that they were copied by the Liberals. Policy was less his problem than personality, likeability and his concocted look. Having been an MP for 20-plus years and party leader for almost three, that image is ingrained, hard to change. There's an old saying about all politics being local. That is not the case now. With foreign threats on the rise, with the country being bludgeoned by Donald Trump's tariffs, with Big Tech and AI posing new challenges, politics is becoming more and more global. The Liberals found a man of global stature to meet the times. Ironically, given all his political experience, Mr. Poilievre looks unseasoned by comparison. He has spent precious little time abroad. He gives no sense of having an informed global perspective. Hard economic times are ahead for the country. The Carney honeymoon will likely end before long. How he hopes to pay for all his wide-eyed promises is a mystery. There's a good chance the Conservatives will benefit in the polls, thus dampening momentum for bold change. But that would be folly. The trajectory Conservatives have been on since being overtaken by the Reform ideologues has been predominantly a failing one. They need put this phase of their history behind them.
Globe and Mail
an hour ago
- Globe and Mail
Quebec names mediator as Montreal public transit strike in third day
Quebec's labour minister says he has named a mediator in a labour dispute between Montreal's public transit authority and its maintenance workers that has limited bus and metro service across the city. About 2,400 maintenance workers have been on strike since Monday after more than a year of negotiating. As a result, buses and metros are only operating during morning and afternoon rush hours and late at night. Labour Minister Jean Boulet said Wednesday on social media that the mediator will be tasked with easing tensions between both sides and restoring a dialogue 'conducive to negotiations.' One day earlier, he urged the union and the transit authority to jointly seek mediation to bring them closer to a deal. In a news release on Wednesday, the transit authority — Société de transport de Montréal — said negotiations with the union extended late into the prior night before the two sides agreed on the conditions governing mediation. Both sides filed a joint application for mediation to the Labour Department. 'Meetings with the union continue and are still scheduled several times a week,' the transit authority said. The mediation deal is a 'step in the right direction,' said Marie-Claude Léonard, general director of the agency. But she said, 'we are not one meeting away from reaching a solution.' The agency noted it had proposed mediation as early as May 29. Bruno Jeannotte, president of the maintenance workers union, said in an e-mailed statement that mediation will hopefully accelerate negotiations 'to quickly resolve the issues that separate us.' As part of an agreement reached with Quebec's labour tribunal, regular service will be maintained from Friday to Sunday for the Canadian Grand Prix weekend, but operations will be restricted on other days until the strike is set to end on June 17. Earlier this week, Jeannotte also said his team is in talks with the union representing bus and subway drivers — who have also voted for a strike mandate — on ways to increase pressure on the transit authority. In a post on the X platform, Mayor Valérie Plante thanked Boulet for getting involved. 'This is an important step that will help move things forward,' Plante wrote. 'Our wish is clear: that the dialogue accelerates to reach an agreement.' She also sympathized with Montrealers who've been affected by the service cuts. 'The situation is difficult and complex for thousands of us. Public transit is essential and must resume quickly,' Plante said.
